29 Ways to Increase Traffic to a Niche Blog

Making money from blogs in an inexact science. What works one blogs fails on another. I’ve launched over 200 websites since 1998 (mostly ecommerce) and about 30 blogs (mostly technical). If your blog has a technical slant, for example, it’s target audience is technical writers, analysts, architects, or others micro niche areas, then use some of these techniques to increase your traffic.

Tips to Increase Traffic to Niche Blog
Making money from niche blogs in an inexact science. What works in one blogs, fails on another. I’ve launched over 200 websites since 1998 (mostly ecommerce) and about 30 blogs (technical). If your blog has a technical slant, for example, its target audience is technical writers, analysts, architects, or others micro-niche areas, then use some of these search engine techniques will increase your traffic. Continue reading “29 Ways to Increase Traffic to a Niche Blog”

Mistakes to Avoid When Making Your First YouTube Video

YouTube Video tutorialWhat’s the most common mistake people make when shooting their first video? Christopher Ming Ryan points out that most video-makers don’t get in close enough to the person talking. This lessens the impact of the message. Zoom in. Frame the face. Here’s some tips from Ivan.

#1 Mistake When Making Your First YouTube Video

I took this video in Beijing. Twice. In the second take, I’m closer to you and the impact is better. The first take was scrapped. Pointless.
But I still made mistakes:

  • The sun is in my eyes, which is why I’m squinting
  • The noise was louder that you’d think, making it harder to concentrate
  • The camera was not stabilized, i.e. free-hand. Try to use a tripod if possible.

How to Make a Near Perfect YouTube Video

Ok, it’s not on YT, but you get the point. Seth Godin is the guy talking.
Try and beat this!

‘curiosity’ from Nic Askew on Vimeo.

What Other Mistakes Did You See?

This video is far from perfect. I know that. What else did I do wrong?
Fire away below!

Video Blogging: Mistakes to Avoid & Doing It Right

I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week, mostly thanks for Christopher Ming Ryan. Here’s what I learnt.

I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week,  mostly thanks for Christopher Ming Ryan. Here’s what I learnt. Continue reading “Video Blogging: Mistakes to Avoid & Doing It Right”

What's The Social Technographics Profile Of Your Customers?

Forrester’s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.

hat’s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer
Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.”
You can use the tool on this page to get started.
Forrester’s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.
Some really terrific material over here including free case studies, PDF downloads and extracts from the book.
If you’ve read it, please let me know what you think.
Regards,
Ivan
and you can Twitter me @ivanwalsh

Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.”
forrester
Features of this profile:
• For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides)
• Bars indicate the percentage of the selected demographic that are in each Social Technographics group.
• The white marks indicate the same percentages for the whole population of the country selected.
• The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.
• The message “No data available” appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to “Not specified”.

Forrester’s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.

Some really terrific material over here including free case studies, PDF downloads and extracts from the book.
If you’ve read it, please let me know what you think.
Regards,
Ivan
and you can Twitter me @ivanwalsh
Note: Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.

How to Improve your Style Guide

How to Improve your Style Guide. PerfectIt does not require any kind of configuration. Once you install it, you can use it straight away to find mistakes in any MS Word document. This article is for users who want to get even more out of PerfectIt by fine-tuning it to search for particular errors or to enforce a style guide.

Alice in WorderlandWe reviewed PerfectIt last month and were impressed with its ability to edit and test our documents.
Daniel Heuman, the founder of Intelligent Editing Ltd has prepared this tutorial that goes into more detail and show some of the ways you can get more out of this editing product. Here’s Daniel.
Continue reading “How to Improve your Style Guide”

Why is NoFollow so important to Search Engines?

I’ve been working on SEO (search engine optimization) code this weekend, mostly for my Word Tips site and also with a client. I do some freelance Wordpress work here in China where corporate blogging is now taking off. During lunch we got talking about different SEO tricks, amongst which was the ‘no-follow’ attribute. This was new to my colleagues, so I gathered some material from Wikipedia and sent it to them.

maintenanceI’ve been working on SEO (search engine optimization) code this weekend, mostly for my Word Tips site and also with a client.
I do some freelance WordPress work here in China where corporate blogging is now taking off.
During lunch we got talking about different SEO tricks, amongst which was the ‘no-follow’ attribute.
This was new to my colleagues, so I gathered some material from Wikipedia and sent it to them. FWIW here’s how it works. Continue reading “Why is NoFollow so important to Search Engines?”