White Paper Writing: How long is a white paper?

At least seven pages. If it’s less than this, it’s just a long article. Remember, your aim is to write about a subject so that it demonstrates your: insight, expertise, and recommendations To do this, you need about 2500 words, which is around 7-8 pages. Images, graphics, charts, and legal text will increase the page […]

White Paper Writing: How to develop your voice

In general, a ‘writing voice’ applies to creative writing. In general… But you can also apply it to business writing. There are a few ground rules though. For example, when writing a white paper, or any business document, you need to write in a more formal style, making it hard for your personality to shine […]

How to Write ‘Technical’ White Papers to Grow Your Business

Last month we discussed White Papers and their effectiveness in generating business opportunities. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper. While working on a recent consultancy project, we prepared a 3-page White Paper as the sole source of lead generation. We […]