6 Differences Between Web Writing and Blogging

She said she was a web writer and not a blogger. What’s the difference, I asked. Web writing is structured. Has a start, middle, and end. Blogging is often snippets, fragments, and less formal. Web writing is part of a larger process. For example, she writes a series of online articles that will feed into… Continue reading 6 Differences Between Web Writing and Blogging

How to Write Microcontent

What’s the difference between writing for the web and writing for a magazine? There’s at least five main differences. Two of the most critical relate to scanning and heatmaps. Why readers scan (not read) webpages? On the web, we scan pages, posts, and tweets. We don’t read every line word by word, unless the writer… Continue reading How to Write Microcontent