Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

12 (little known) web writing tips

Want to improve your web writing skills? This short tutorial will 1) help you break old writing habits that don’t work on the web and 2) show you how to develop a writing style that’s more ‘natural’ for blogging. Breaking bad writing habits Ok, this is a bit harsh but what I want to do […]

Why negative online reviews get more traffic than positive ones?

Why do we relish bad reviews? Oliver James warns, “We want to hear about bad things happening to other people, because it makes us feel better about ourselves.” If you believed the experts, you’d think that the only way to succeed online was to be nice, fair, and generous. The reality is different. I’ve been writing […]

PG Wodehouse Tips on (Web) Writing

What’s great about this gem from P.G. Wodehouse is that it applies to all types of writing: business, fiction, and web. “Always get to the dialogue as soon as possible. I always feel the thing to go for is speed. Nothing puts the reader off more than a big slab of prose at the start.” Web […]

6 Differences Between Web Writing and Blogging

She said she was a web writer and not a blogger. What’s the difference?, I asked. Web writing is structured. Has a start, middle, and end. Blogging is often snippets, fragments, and less formal. Web writing is part of a larger process. For example, she writes a series of online articles that will feed into […]

Why Do Bad Things Always Happen To Me?

Why me? One of the kids shouted out while spawning on Minecraft. Why me and not someone else? Why Me in Kids When we hear this in others, it strikes a chord but not the one (I expect) they’d hope in us. When the kids gets slaughtered on Minecraft or the Xbox, it’s not that […]

Why do middle-aged English women make the best murder mystery writers?

Isn’t it strange that women make the best murder mystery writers? Well, maybe it isn’t but there is something in me that wonders why women writers have this genre nailed. Why women make the best murder writers? This little story is true. I was in the office many years ago and two of the girls […]

How to Improve StumbleUpon’s 404 Page?

What’s wrong with this 404 page on StumbleUpon? Before we start, the cats are lovely and SU is a goldmine. Saying that, there’s always room for improvement.  Read how to improve error messages, help, forms, and other crisis points if this topic interests you. What is a 404 Page? First, what is a 404 page? It’s […]

How to Write Microcontent

What’s the difference between writing for the web and writing for a magazine? There’s at least five main differences. Two of the most critical relate to scanning and heatmaps. Why readers scan (not read) webpages? On the web, we scan pages, posts, and tweets. We don’t read every line word by word, unless the writer […]

Why New Yorkers Make Great Web Links

Image by Ivan Walsh via Flickr Gerry McGovern A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get. If most of today’s web links were married they’d be heading for divorce. Because they never keep […]