White Paper Writing: How to develop your voice

In general, a ‘writing voice’ applies to creative writing. In general… But you can also apply it to business writing. There are a few ground rules though. For example, when writing a white paper, or any business document, you need to write in a more formal style, making it hard for your personality to shine […]

How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]