Why New Yorkers Make Great Web Links

Image by Ivan Walsh via Flickr Gerry McGovern A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get. If most of today’s web links were married they’d be heading for divorce. Because they never keep […]

Why Users Want Familiar Web Design and User Interfaces

Jakob Nielsen warns us that users hate change. He recommends that “it’s best to stay with a familiar design and evolve it gradually. In the long run, however, incrementalism eventually destroys cohesiveness, calling for a new UI architecture. ” You often hear design team members (or their management) say, “We need a fresh design.” This […]