White Paper Writing: How to develop your voice

In general, a ‘writing voice’ applies to creative writing. In general… But you can also apply it to business writing. There are a few ground rules though. For example, when writing a white paper, or any business document, you need to write in a more formal style, making it hard for your personality to shine […]

J.K. Rowling: 7 Audience Analysis Writing Tips

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]