White Paper Writing: How long is a white paper?

At least seven pages. If it’s less than this, it’s just a long article. Remember, your aim is to write about a subject so that it demonstrates your: insight, expertise, and recommendations To do this, you need about 2500 words, which is around 7-8 pages. Images, graphics, charts, and legal text will increase the page […]

How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]