How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

5 Steps to Product Launch Readiness

In the Marx Communications presentation “How to Improve the ROI of your New Product Launch,” Wendy outlines the five important product launch steps product teams should execute to ensure that a successful product launch meets its objectives. Instant Download – Only $9.99! Product Launch Readiness She includes the following product launch action plan to increase a successful […]