How to price ‘special offers’ and 2-1 bundles

Next, how to price special offers and bundles? For example, buy two, get one free. Let’s say you’re selling high-resolution Nature photographs online. One tactics to increase online sales is to offer bundles. You see these in most online retailers, for example, Amazon, where you ‘buy one, get one free’ or similar bundle offerings. The […]

What’s the sales target for your digital product?

Next, let’s look at your Sales Target, the number of products you expect (need) to sell. This is the most variable of our variables and you can play around with it based on your own numbers Should you offer tiered pricing for your digital goods? Tier pricing lets you price items differently for higher quantities. […]

What type of customers will buy my digital products?

Before you create your product, especially if this is the first time in digital product development, you need to know exactly who will buy it. Sounds obvious, doesn’t it? However, what often happens is that what looks like a great opportunity to you – I bet many people would like to buy that – may […]