How to position a search engine against Google?

Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new search engine against Google. You see this in marketing all time. It’s the simplest way to get to the prospect’s mind, and […]

The Right Way To Comment On Chris Brogan’s Blog

What’s the right way to comment on other people’s blogs? Ari reckons that comments should be unique. Don’t write the same comment on every blog; don’t drone on if your point can be made quicker. Be unique, quick & current. I agree with the first two but not the third. How you comment on other […]