9 Ways to Write Better Summaries and Abstracts

This article is about writing headlines, summaries and abstracts. Before we start: just what is an abstract? Philip Koopman, at Carnegie Mellon University, reminds us that, “Writing an efficient abstract is hard work, but will repay you with increased impact on the world by enticing people to read your publications. Make sure that all the […]

Lead Generation with Facebook

Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.

Is Michael Dell’s Google Plus Idea an Admission of Failure?

Michael Dell, CEO of Dell, is thinking about using Google Plus to replace traditional customer support channels. Is this a wise decision? ‘I am thinking about hangouts for business. Would you like to be able to connect with your Dell service and sale teams via video directly from Dell.com?’ He suggested that Dell should consider […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]

5 Ways to Make Money With iPhone Apps

Here are five ways to build, market and make money from your first iPhone app. Also works for Google Android.

How To Find New Ideas For Your Web Business

I don’t know about you but I don’t look for new business ideas in garden centers. Which is interesting for two reasons. First: I associate garden centers with functional activities (not creative ones). Secondly: I had a fixed ideas on where to find creative inspiration. On both counts I was wrong.

The Mel Brooks Guide to Super Strong Passwords

How strong are your passwords? I attended a course in London last year and one of the topics covered security. In Mel Brook’s movie SpaceBalls, the password to all the earth’s natural resources was…12345. It’s a comedy but you get the idea. All those efforts to control the planet and the password is child’s play. […]

Ten Steps To Benchmark Your Marketing Plans

One way to address this is to use a set of benchmarks. I use benchmarks in different ways to judge my performance and also how my products are selling. I sell digital products on the web and look for ways to judge my performance (not only sales) against my competitors. Why? Benchmarks help me see things with greater clarity.

Donald Trump’s Guide to Delivering Negative Business Messages

Ever watch the Apprentice? I enjoy waiting for Trump to pull the trigger and give it to them. ‘You’re fired!’ It’s nice to watch this from the safety of our sofas. We’re involved but also separate from it. And we can switch off.

In the real world, it’s not so cosy. Sometimes you’re the one that has to give the bad news, sometimes you’re the one that has to give negative appraisals. Sometimes you’re the one that has to fire people. In many respects, this may fall under the umbrella of your Communications Plan strategy.

A Simple Four-Step Strategy for Developing Business Proposals That Work

It’s hard working in the dark, isn’t it? I’ve been looking at Business Proposals for a client all week (I assess Business Plans and Proposals as part of my consultancy services) and have found it very difficult to make a recommendation. Here’s the problem. The proposals are fine. They’re well-written. They look good. They have (almost) no grammar or typing errors. Even the prices are fine. So, what’s the problem?