How to Write a Technical Datasheet (with sample template)

In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]

How to Write ‘Technical’ White Papers to Grow Your Business

Last month we discussed White Papers and their effectiveness in generating business opportunities. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper. While working on a recent consultancy project, we prepared a 3-page White Paper as the sole source of lead generation. We […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]