12 (little known) web writing tips

Want to improve your web writing skills? This short tutorial will 1) help you break old writing habits that don’t work on the web and 2) show you how to develop a writing style that’s more ‘natural’ for blogging. Breaking bad writing habits Ok, this is a bit harsh but what I want to do […]

6 Differences Between Web Writing and Blogging

She said she was a web writer and not a blogger. What’s the difference?, I asked. Web writing is structured. Has a start, middle, and end. Blogging is often snippets, fragments, and less formal. Web writing is part of a larger process. For example, she writes a series of online articles that will feed into […]

How to Write Microcontent

What’s the difference between writing for the web and writing for a magazine? There’s at least five main differences. Two of the most critical relate to scanning and heatmaps. Why readers scan (not read) webpages? On the web, we scan pages, posts, and tweets. We don’t read every line word by word, unless the writer […]