How to Increase Customer Signup Rates by Email

If you had a choice between email and Facebook for web marketing, which would you choose? I hope you chose email as it’s more effective for long-term customer engagement. Try to segment your customer list on Facebook and see how hard it is. But there is a problem with email.
aweber increase email subscribers

Email Marketing – Increase Signups By Checking Confirmations

Even though someone signups to your newsletter, that doesn’t mean they’ve actually signed up.
Sound confusing?
Here’s what’s happening and how to fix it.
When someone signups for your newsletter, the following happens:

  • On your website, they enter their email address and click Submit.
  • This sends a message to your email provider (I use aweber. You can get the $1 trial here).
  • Aweber sends a confirmation email to the person.
  • They have to confirm that they want to receive the newsletter.

This is where the problem occurs.

Email Marketing – Problems with Email Confirmations

The confirmation email will:

  • Go into their inbox. If it does they may click Confirm or ignore it. Maybe they’re too busy. Or…
  • Go into their spam folder. They never see it unless they check this folder. Or…
  • It never got to them as they’ve entered the wrong email address. For example, I see people enter

Hotmal instead of Hotmail
Gmial instead of Gmail
And so on…
How do you fix this?
You have a few options.
One of the things I like about aweber is that it shows me the number of people who have signed up but NOT confirmed yet.
In other words, they went to the site, entered their email, but (for whatever reason) haven’t confirmed.
And until they do, I can’t send them my blog posts, newsletters, special offers and so on…

Email Marketing – How to Rescue Lost Signups

Here’s what I do.

  • I give them four days to confirm. Why? If they signed up on Friday pm, they may not see it until Monday pm. So allow for this.
  • I send them a short email (from my personal business account).
  • I thank them for signing up and highlight that they have not confirmed yet.

Is there a problem we can help with? Did they get the email?
And then I leave it and wait for them to come back. I don’t chase them a second time.

Takeaway

You can use this technique to identify who has signed up but not confirmed.
Contact those who are in ‘limbo’ and use discretion. Many emails go to the spam folder. Remind then to add your email to their address book and your newsletter will get delivered.
What other problems have you had delivering emails? What tactic works best?

The Mel Brooks Guide to Super Strong Passwords

How strong are your passwords? I attended a course in London last year and one of the topics covered security. In Mel Brook’s movie SpaceBalls, the password to all the earth’s natural resources was…12345. It’s a comedy but you get the idea. All those efforts to control the planet and the password is child’s play. Here are some ways to strengthen your passwords and also how to show others the mistakes to avoid.

Continue reading “The Mel Brooks Guide to Super Strong Passwords”

9 Ways to Create Super Strong Passwords

This week we look at how to setup a strong password and test its strength. I’ll also look at the type of mistakes people make when creating passwords and how to avoid these. Remember to change your passwords on a regular basic, for example, every six weeks. If you’re planning on opening a PayPal or Ebay account to buy and sell goods online, then I think you should read this. There’s no point making all this money, if someone can walk in a run off with your profits.

This week we look at how to setup a strong password and test its strength. I’ll also look at the type of mistakes people make when creating passwords and how to avoid these. Remember to change your passwords on a regular basic, for example, every six weeks. If you’re planning on opening a PayPal or Ebay account to buy and sell goods online, then I think you should read this. There’s no point making all this money, if someone can walk in a run off with your profits. Continue reading “9 Ways to Create Super Strong Passwords”

Second Life v Facebook: Which Makes More Money?

While most consumers tightened their real-world purse strings in 2009, but that did not seem to hurt sales of virtual goods. Users of virtual world Second Life spent $567 million buying virtual goods in 2009. 65% year-over-year increase in spending on user-generated virtual items for avatars. It’s marketplace saw virtual goods sales of $6.1 million. The economy is based on the Linden™ dollar (L$), Second Life’s virtual currency. You can buy and sell L$ on the LindeX™ the official virtual currency exchange of Second Life. In 2008 more than USD $100 million worth of L$ were bought and sold on the LindeX. While Facebook gets the media hype, Second Life generates real money – even though it starts as virtual money. Let’s look at the figures.

Second Life business modelWhile most consumers tightened their real-world purse strings in 2009, but that did not seem to hurt sales of virtual goods. Users of virtual world Second Life spent $567 million buying virtual goods in 2009. 65% year-over-year increase in spending on user-generated virtual items for avatars. It’s marketplace saw virtual goods sales of $6.1 million. The economy is based on the Linden™ dollar (L$), Second Life’s virtual currency. You can buy and sell L$ on the LindeX™ the official virtual currency exchange of Second Life. In 2008 more than USD $100 million worth of L$ were bought and sold on the LindeX. While Facebook gets the media hype, Second Life generates real money – even though it starts as virtual money. Let’s look at the figures. Continue reading “Second Life v Facebook: Which Makes More Money?”

Mistakes to Avoid When Making Your First YouTube Video

YouTube Video tutorialWhat’s the most common mistake people make when shooting their first video? Christopher Ming Ryan points out that most video-makers don’t get in close enough to the person talking. This lessens the impact of the message. Zoom in. Frame the face. Here’s some tips from Ivan.

#1 Mistake When Making Your First YouTube Video

I took this video in Beijing. Twice. In the second take, I’m closer to you and the impact is better. The first take was scrapped. Pointless.
But I still made mistakes:

  • The sun is in my eyes, which is why I’m squinting
  • The noise was louder that you’d think, making it harder to concentrate
  • The camera was not stabilized, i.e. free-hand. Try to use a tripod if possible.

How to Make a Near Perfect YouTube Video

Ok, it’s not on YT, but you get the point. Seth Godin is the guy talking.
Try and beat this!

‘curiosity’ from Nic Askew on Vimeo.

What Other Mistakes Did You See?

This video is far from perfect. I know that. What else did I do wrong?
Fire away below!

How to Get Your Email Answered

Chris-BroganChris Brogan (read and bookmark!) just hit a new milestone.
He’s now getting over 600 emails a day on average. 50% were people asking me his time, 25% were “really nice people,” 20% were business opportunities, and 5% were friends. A quick bit of math: if he answered 1 email a minute, 600 emails would take me 10 hours to answer. Continue reading “How to Get Your Email Answered”

How To Mind Your Grammar On The Web

Ben Parr (Mashable) asks: “Say your project manager comes to you with his proposal that will be going out to investors, business partners, and potential clients.
Then you find that your manager has used “4” instead of “four”, “r” instead of “are”, and abbreviations such as lol, atm, and idk.
How would you react? ” Continue reading “How To Mind Your Grammar On The Web”

Virtual Rentals are the new business model for Social Networks

Reuters note that Asia is also a playground for a range of virtual business models such as rentals.

Reuters note that Asia is also a playground for a range of virtual business models such as rentals. Continue reading “Virtual Rentals are the new business model for Social Networks”

80% of online gamers now buy virtual goods, Free to Play gamers most active buyers

According to a new report, the median average expenditure in online gaming was highest among Free to Play games ($75), followed by MMOs ($60) and Social Networks ($50) respectively. The average user plays three online games. 80% report buying digital goods for their own use while 20% said they purchase for gifts.

According to a new report, the median average expenditure in online gaming was highest among Free to Play games ($75), followed by MMOs ($60) and Social Networks ($50) respectively. Continue reading “80% of online gamers now buy virtual goods, Free to Play gamers most active buyers”

Success Stories for the Micro-transaction Business Model

Nima Pourshasb and Laura Brown, at Live Gamer have published this article on the relative success of the Micro-transaction Business Model. As you can imagine, it has a positive spin and doesn’t work too hard to argue against its own case. Why should it? Others will do that anyway. Here are some of the key points.

Nima Pourshasb and Laura Brown, at Live Gamer have published this article on the relative success of the Micro-transaction Business Model. As you can imagine, it has a positive spin and doesn’t work too hard to argue against its own case. Why should it? Others will do that anyway. Here are some of the key points. Continue reading “Success Stories for the Micro-transaction Business Model”