How to Sell Expensive eBooks

One of the perceptions about ebooks is that they’re just PDFs. They can’t compare with the real thing, such as printed books you can hold in your hand. For most customers, this means that ebooks SHOULD cost less than real books as there is no printing, bookstore, and real world interactions.

They say perception is everything, right?

One of the perceptions about ebooks is that they’re just PDFs. They can’t compare with the real thing, such as printed books you can hold in your hand.

For most customers, this means that ebooks SHOULD cost less than real books as there is no printing, bookstore, and real world interactions.

That’s true… up to a point.

How to Change Customer’s Perception About Ebooks

One way to get over this hurdle is to refer to the ebook in other terms. For example, refer to it as:

  • Special Report
  • Market Research
  • Productivity Tools

The point is that if you deflect the customer away from the work PDF (and it’s low cost associations, then it’s easier to increase the price.)

You can also consider using words such as:

  • Digital Downloads
  • Information Products
  • Courseware

How to Position Your Ebook

What this means is that you need to get the reader thinking about the

  1. Benefits
  2. Advantages
  3. Strategic uses
  4. Cost Savings

that the book offers.

Actually, if YOU stop thinking of it as a book and look at it as a solution to a problem, then you automatically begin to re-frame it in your own mind.

Do you see the difference?

Do You Pay Your Doctor By the Hour?

Probably not. You pay your doctor, lawyer, architect, accountant or anyone who provides professional advice on their knowledge.

You’re not after their time. You’re after the expert knowledge they have accumulated through training and practice.

Selling ebooks is the same.

You need to position the product so that it solves a problem – instantly!

Once you frame the product offering in these terms, then price is no longer an issue.

Additional Tip: Use E-Junkie for ebook delivery and your affiliate program. It all ties into PayPal (and other payment processors) and it’s only $5 a month.

3 Mistakes To Avoid When Pricing Ebooks

One of the dilemmas you face when selling your first ebook or information product is deciding how to price it. You want to make it affordable it so it tempts customers into hitting Buy Now but you also need to make a profit, right? If you price it too low, you reduce the profit margin. If you price it too high, you lose customers.

How much should you charge for your ebooks? One of the dilemmas you face when selling your first ebook is trying to price it. Should it be $9.99 or $29.99?
You want to make it affordable it so it tempts customers into hitting Buy Now but you also need to make a profit, right? If you price it too low, you reduce the profit margin. If you price it too high, you may lose customers.
Or would you? Maybe you’d make more…
mistake
 
 

What’s the Best Price To Sell ebooks?

You need to work backwards. What I mean is that best price is the price that suits your customer.
But, here’s the catch.
You can persuade your customer that they need more that they want (I bet you see this in supermarkets all the time) and you can play with their emotions, for example, by creating limited editions.
There is a strong urge in humans to have something that others can’t afford, is unique, or hard to find.
Once you understand how these emotional triggers work, you can experiment with different pricing strategies.

What’s the Best Price To Sell?

Ok, the best price is between $9.99 and $33.99.
I’ve seen exceptions to this but the best selling ebooks are in this range.
Why?
If it’s less that $9.99, it’s seen as low-value and not worth the effort. The subtext in the customer’s mind is that if I do a Google Search, I’ll find a similar product for free.
If it’s less $19.99, customers think about buying the product. It has to be something of high value that solves an immediate problem.
If it’s around $33.99, then it has to be more valuable that the hardback (if it’s an ebook) and something they can justify to their boss, for example, when they claim it as an expense.
With this in mind, you need to consider the buyers:

  • Sense of urgency
  • Immediate problem
  • Justification to superiors or peers

Emotional Triggers & How Buyers Buy Online

Most online sales are instant purchases.
Customers don’t:

  • Look on Monday
  • Get an invoice on Tuesday, and
  • Buy on Thursday

It’s very direct. They have a problem. They do a Google Search. They find your site. Then it’s buy or no buy.
Conclusion
The only way to determine the price your ebook is to starting selling as soon as possible. Once you’ve launched three or four books, you will have a much better insight into what your target customers are willing to pay and also use the feedback to refine your products. In some ways, this makes things simpler.
You can see these ebooks to research your target market and use the data to build better products – that sell more copies.
Additional Tip: Use E-Junkie for ebook delivery and your affiliate program. It all ties into PayPal (and other payment processors) and it’s only $5 a month.

 
Flickr

11 Interesting Ways to Make Money on Your Blog

Google Adsense isn’t the only way to make money on your blog.
If anything, it may be the weakest and least lucrative way to generate income. Looking for some other examples to monezite your blog?

party-gorilla-shirt from The Oatmeal

11 Ways to Make Money on Your Blog

  1. Webinars – focus on a specific industry where your target customers have a budget for education products. Good examples are banks, finance, government agencies and software companies. Restrict the number to 100 at most to increase urgency and make it more exclusive.
  2. Paid Tweets – develop a loyal following on Twitter. Become the default person for your area of expertise. Connect with as many high profile bloggers in the same space and get onto every twitter list you can. Contact firms with budgets (see above) and offer paid tweets. Charge by batch, e.g. 10 tweets per week, rather than single tweet. Or join networks that offer paid tweets services, such as paidpertweet.com
  3. Sponsorship – create a blog on finance, insurance, legal or another vertical where there is serious dollars available. Avoid low value areas where companies have lesser budgets. Offer sponsorship on your tweets, blog posts, emails, and other content formats. See this tutorial from Darren on Find a Sponsor for Your Blog
  4. Educational Products – one of the advantages of the recession is that folks are more willing to invest in their education. And their kids. Develop products that you can sell online (avoid the hassle of selling offline) and offer bundles and special offers to compliment your offerings. Maths, languages, finance, study aids all do well.
  5. Facebook Page Design – know how to use Photoshop? Develop a portfolio of Faber designs and offer these to corporates. Again, avoid B2C and go for B2B and other lucrative agencies. See SpiderWorking.
  6. Skype Coaching – what’s the one thing you know best? Consider packaging this and offering 1-1 coaching over Skype. I taught business executives in China how to speak business english for 6 months. It paid 50 USD per hour. Not bad when all you need is a Skype account (free) and good headphones.
  7. Information Products – go to your local bookstore and pick out ANY self-help or DIY book. Take it home and use it as a template to create your own info product. Use eJunkie ADD LINKS to sell it. They cost 5 USD per month. The user interface is simple to use.
  8. WordPress Plugins – While there are tons of free plugins out there, there is also a market for more advanced plugins. Don’t know how to code? Don’t worry. Hire a developer on oDesk. Give them the specs and you sell the product.
  9. WordPress Theme – same as above. Use oDesk. Focus on a business sector and design the templates for that market. For example, create wordpress themes for the banking sector, automobile industry or other more obscure industries that get overlooked. DIY Themes is an excellent example of how to do this right.
  10. Photography – Got a camera? I paid $35 USD for five pictures of spanners (wrenches) yesterday. Each time those photos are sold, the photographer gets paid a royalty. Contact the bigger players such as iStockPhoto and Photo.com. It’s a great way for students, retired, or work at home parents to make extra income. And very lucrative if you do it right. Again, focus on one area and be the expert.
  11. Cartoons – Look at what The Oatmeal does. It’s not PC, juvenile, and a bit rude at times but wildly successful. He sells copies of his cartoons from the site and has niche micro sites where he sells others. Expect a book from him soon.

Those are eleven ways to make extra income online.
What have I missed? Which ones do you find the easiest to use?

Is Adobe Digital Editions the eBook reader you’ve always wanted?

I’m not a big fan of ebooks. To be honest, they’re just glorified PDFs and look terrible onscreen. So, I tend to avoid them. However, I came across this jewel in Adobe’s lab site and it’s terrific.

I’m not a big fan of ebooks. To be honest, they’re just glorified PDFs and look terrible onscreen. So, I tend to avoid them. However, I came across this jewel in Adobe’s lab site and it’s terrific.
What does it do?
Adobe Digital Editions is a rather slick ebook reader that lets you read and manage eBooks, both online and offline, with support for PDF and XHTML-based content.
You can use it to download and purchase digital content, which can be read both online and offline. Transfer copy-protected eBooks from your PC to other computers. Organize eBooks into a custom library and annotate pages. It also supports eBook formats, including PDF/A and EPUB.
adobe-digital-edition2
FAQs

  • Digital Editions is built from the ground up as a lightweight, rich Internet application (RIA).
  • Download is only 2.5 MB including Adobe Flash Player 9 and takes less than two minutes to install over a broadband connection.
  • With an RIA service model, you always have the latest version of Digital Editions, giving you the advantage of new features and security enhancements.

adobe-digital-edition4
What is Adobe Digital Editions?
Digital Editions is Adobe’s new rich Internet application (RIA) specifically designed for digital publishing. It lets you easily acquire, manage, and consume eBooks and other kinds of digital publications.
How does Adobe Digital Editions differ from Adobe Reader and Adobe Acrobat?
Adobe Reader supports a variety of workflows beyond consuming eBooks and other commercially-published content, such as interactive forms, digital signatures, and other workflows that involve integration with other office applications. This means that Reader’s functionality is not optimized for consumer-level eBook reading. Likewise, Adobe Acrobat offers advanced document generation and collaboration functionality.
adobe-digital-edition6
Digital Editions extends the eBook capabilities (integrated in Reader and Acrobat) via a simplified, content-centric user interface. Digital Editions is distributed as a web-based RIA, ensuring that users will always have the current up-to-date version of the software.
Does Digital Editions replace Adobe FlashPaper?
For some, it might. Digital Editions delivers a lightweight Flash-based user experience for document viewing, and adds native PDF and XML document viewing capabilities, so that translation of content to SWF format is not required.
However, initially Digital Editions will not operate inside the browser, and requires a Player Add-in installation. Customers who require in-browser operation with the standard Flash Player may wish to continue to utilize FlashPaper, which remains a component of the Adobe Contribute product.
Interface designed for digital reading
I have to admit that I really love the ui. It’s clean, well-organized, and is an improvement over Adobe Acrobat. (Try it and you’ll see.)

  • It’s expressly designed for reading digital publications.
  • Use the Reading View to view bookmarks, annotations, and a table of contents.
  • Display PDF files in a double-page, single page, or fit-to-width view — or specify your own custom fit.
  • Increase and decrease text size with EPUB content.
  • Fast, free download and installation

Stand-alone installer
You can distribute Digital Editions internally on an intranet site or a local network.
Content portability
Manage digital publications across multiple computers and devices using your Adobe ID and a simple authorization process. Digital Editions also provides support for content portability on mobile devices, so you can take your eBooks with you wherever you go.
adobe-digital-edition9
Markup features
Add bookmarks to PDF or EPUB documents so that you can quickly navigate around a document. Highlight text and add comments for future reference within your digital publications.
Support for PDF and EPUB
Native support for PDF/A and EPUB formats. PDF/A is the ISO-approved standard for the long-term preservation of electronic documents. EPUB is an XHTML-based file format designed to reflow text according to screen and font size, which makes it optimal for reading content on mobile devices.
Borrowing eBooks
You can borrow eBooks from many public libraries for use with Digital Editions.
File organization
Organize digital publications and manage devices in the Library View. Sort by title, author, and publisher, and view the covers of your favorite eBooks. Create custom bookshelves to further organize and manage your content.
Multiple platform support
Digital Editions runs on many platforms for reading digital publications on laptop and desktop computers. In addition, it allows support for the Sony® Reader.
Multimedia support
Supports embedded SWF files so you can include multimedia experiences in digital publications.
Easy eBook creation
With Adobe InDesign® CS3 software, you can create content and output it to both the PDF/A and EPUB formats supported by Digital Editions.

The Adobe Photoshop Lightroom 2 Book: The Complete Guide for Photographers
Copy protection
It works in conjunction with Adobe Digital Experience Protection Technology (ADEPT), a hosted service that provides publishers with copy protection in both retail and library environments.
Multilingual support
English, French, German, Italian, Spanish, Dutch, Brazilian Portuguese, Japanese, Korean, Chinese Simplified and Chinese Traditional.
Issues
Why do some PDF documents look different in Digital Editions beta than they do in Adobe Acrobat and Adobe Reader?
It uses Adobe PDF technology that has been optimized for small code size and lower system requirements.
This technology is optimized for performance and on-screen readability, rather than graphics-arts or prepress-level fidelity. Some minor differences in graphics and font rendering are therefore to be expected.
In addition, the Digital Editions PDF implementation does not support several enterprise-oriented PDF features. These features are not typically used in PDF-based eBooks and, if present, are ignored, but could cause certain documents to render incorrectly.
Which PDF 1.7 features are not supported by Digital Editions?
PDF interactive forms, JavaScript, digital signatures, 3D, and annotations are not supported by Digital Editions.
Links:
Adobe Labs – http://labs.adobe.com/technologies/digitaleditions/
You can read more detailed and technical FAQs over here and then
FAQs – http://labs.adobe.com/technologies/digitaleditions/faq.html
Download a nice collection of free ebooks from the site here.
Free ebooks – http://www.adobe.com/products/digitaleditions/library/
Let me know what you think. What’s not to like?

12 MS Office features you can now get on your iPhone

Pricing & Availability
Documents To Go and Documents To Go with Exchange Attachments are available at $4.99 and $9. from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/

Yesterday we looked at a new Microsoft Office to iPhone app which lets iPhone & iPod touch customers edit Microsoft Word files, synchronize their files and send & receive attachments. So, since we’re here I thought it best to give a list of what else it can do. Continue reading “12 MS Office features you can now get on your iPhone”

DITA specialization in Adobe FrameMaker 9

DITA Specialization lets you define new information classifications that can be structural or a new domain specification. Structural specialization in DITA lets you define new topic or map structures derived from base topics and maps, such as concept, task, or reference whereas domain specialization in DITA lets you define markup for a specific information domain or subject area, such as programming or hardware.

DITA Specialization lets you define new information classifications that can be structural or a new domain specification. Continue reading “DITA specialization in Adobe FrameMaker 9”