How to make Google fall in love with your blog

Put yourself in Matt Cutts’ shoes. When people click Search, you give them the best results. How do you decide what really is the best?
Understanding this is the key to creating content – not just text – for Google.
It’s after quality. Yes, I know, there are exceptions to the rule but after blogging for fifteen years, certain patterns begin to emerge.
Such as:

  • Think long term.
  • Aim to be the definitive source in your field.
  • Don’t get distracted. Trends come and go. Stay focussed.
  • Study the Webmaster Guidelines.
  • Use every Google tool available.
  • Aim to be an expert in all things Google.
  • Think like a publisher, not a blogger.

Some of these are more important than others.
Stop blogging, start publishing.
The search engine is a robot. It can’t read between the lines. Cute logos mean nothing to it. It reads your text, looks for patterns, indexes some of it, and comes back again.
You have to help Google understand what you’re offering.
Do you know?
Explain your site in a single sentence!
My site is the:
Write content that is as valuable now as it will be in five years.

  • Be the expert.
  • Make sure others know you’re the expert.
  • Create other types of content that complaint – not conflict – with your content plan.
  • Banners ads, videos, and animated gifs are (almost) meaningless to Google. If you create a video, which is indexed correctly by YouTube (which Google owns) you might have a chance.
  • Develop your content as though you were writing for a magazine. Write short chatty pieces, long essays, and balance it with photos and videos – but stick to the same theme.

More next week!
Photo by Ange

Why New Yorkers Make Great Web Links

Search Engine for Amazon made with Adobe Flash #3
Image by Ivan Walsh via Flickr

Gerry McGovern
A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get.
If most of today’s web links were married they’d be heading for divorce. Because they never keep their promises. “Darling, I’ll home at 10.” But the cad of a link doesn’t come home until 4 in the morning.
The link says, “Launch online application form.” What’s a reasonable expectation? That if you click on the link, an online application form will be launched. So I click. Nothing launches. I just get a page of useless text telling me stuff like: “This is a secure site designed to help customers correctly complete a passport application online.” Well, fancy that. Continue reading “Why New Yorkers Make Great Web Links”