How to position a search engine against Google?

Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new search engine against Google. You see this in marketing all time. It’s the simplest way to get to the prospect’s mind, and […]

Case Study: How Copyblogger Shifted From Blog Publishing To Product Development

Have you noticed how Copyblogger is moving from a ‘traditional’ blog to a solutions provider offering web marketing tools? Some people feel that Copyblogger should have stuck to its roots and built a better blog, but I’m not so sure. As they say, “To stay in business, you need to be in business.” What Copyblogger’s […]

10 Mistakes to Avoid When Submitting your First iPhone App

If creating iPhone apps is part of your online business plans, or if you plan to create iPhone apps for the iPhone, iPad, or iTouch, then understanding how to submit your app will save you a lot of hassle and ensure that your app get into the marketplace as soon as possible.

Ten Steps To Benchmark Your Marketing Plans

One way to address this is to use a set of benchmarks. I use benchmarks in different ways to judge my performance and also how my products are selling. I sell digital products on the web and look for ways to judge my performance (not only sales) against my competitors. Why? Benchmarks help me see things with greater clarity.

How Going To Church Can Make You Rich

One of the occupation hazards of running your own business, it that you see everything else through the lens of starting, running and developing a business. Even when your neighbors are lining up to receive the Eucharist.

How to Get Started on Your First Business Plan

Writing a Business Plan can be intimidating at first. There is so much to cover and it’s difficult to know where to start. One suggestion is to prepare yourself to go forward. What do I mean? What I mean is to study how others write Business Plan first. Look at how they Create the Business […]

How To Find A ‘Second’ Reason To Do Something Important

When should I start my business? When will I have all the information I need to begin? Answer? Never. You have to start with what you have. In this video, I share a very smart observation that Rajesh Setty made about getting started in business. You don’t always need to have 4 legs to make a table; sometimes 3 will do. Confused? Watch the video.

STC Adopts New Pay-As-You-Go Pricing Structure

Cindy Curry, the STC President, explains how the new STC pricing structure works. STC spends, on average, just under $250 to provide services to a member, yet dues rates have been well below that amount. She adds that “for several years the revenue generated by the annual conference and our earnings from invested reserves have […]

Game design as marketing: How game mechanics create demand for virtual goods

Hamari, J. & Lehdonvirta, V. have published a very interesting paper on how online game mechanics create demand for virtual goods.