5 Steps to Product Launch Readiness

In the Marx Communications presentation “How to Improve the ROI of your New Product Launch,” Wendy outlines the five important product launch steps product teams should execute to ensure that a successful product launch meets its objectives. Instant Download – Only $9.99! Product Launch Readiness She includes the following product launch action plan to increase a successful […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

What type of customers will buy my digital products?

Before you create your product, especially if this is the first time in digital product development, you need to know exactly who will buy it. Sounds obvious, doesn’t it? However, what often happens is that what looks like a great opportunity to you – I bet many people would like to buy that – may […]

Audience Analysis Tutorial for Beginners

Let’s pretend for a moment that you’re writing a movie. Where would you start? In the old days before the film industry became just that, an industry, maybe you could get away with writing a great script and creating a movie. Though there are exceptions, for the most part, that’s all changed. The role of […]

J.K. Rowling: 7 Audience Analysis Writing Tips

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]

7 Ways to Use Focus Groups for Audience Analysis

One of the simplest ways to improve your marketing plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Instant Download – Only $9.99! [Learn […]

8 Ways to Define User Profiles for B2B Content

During the Audience Analysis phase, you need to create User Profiles to help you get better results for the market research. What this means is that before you start in-depth marketing activities, you identify the user groups you plan to target before you start any coding, writing, or promotional work. Instant Download – Only $9.99! […]

Audience Analysis: Power Tools for Technical Writing

When discussing Audience Analysis, David McMurray points out that, “for most technical writers, this is the most important consideration in planning, writing, and reviewing a document. You “adapt” your writing to meet the needs, interests, and background of the readers who will be reading your writing.