How to write better headlines in one minute

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Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.”
I don’t know. Golf isn’t for me. But we get the idea.

Swing. Ball. Hole. That’s it.
It’s the same with writing. Take headlines, for example.
Did you click the blog post headline on Twitter, Facebook, or Google?
If I look into my crystal bowl… Google, right?
Eugene Schwarz recommended that you should spend the same amount of time writing the headline as writing the article.
Just for one line?
His argument was, and I agree, is that if the headline doesn’t pull in the reader, then it doesn’t matter how great the article is, they’ll never find out.
So, it better be good. Real good. Because we both know how much completion there is out there.
Ok. So how do we write better headlines?
Do this.

  • Install Feedly. Add twenty blogs to it. Mix it up.
  • Scan the headlines every day. Write down (by hand) those that catch your eye. Yes, it has to be by hand.
  • Watch the most popular posts. It shows you in the side bar.
  • See any trends? If you keep this up for only ten day, you’ll get a sixth sense for which headlines work.

Trust me, you just get a feel for it.
That’s it for today. Get started with Feedly and I’ll show you another trick tomorrow.
PS – if you’ve seen a great headline, please send it in to me.

Using Video To Increase Your Google AdSense Earnings

This article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive. Split testing showed us that websites with video ads 1) keep viewers onsite longer, 2) increase repeat visits and 3) generate significantly higher AdSense payments than standard plain text ads. In this tutorial, I’ll show you how to setup AdSense video, look at different sizes and formats, test the ads, examine the risks and benefits, and also show you how it increased our earnings.

google-adsense-ad-formatsThis article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive.  Split testing showed us that websites with video ads 1) keep viewers onsite longer, 2) increase repeat visits and 3) generate significantly higher AdSense payments than standard plain text ads. In this tutorial, I’ll show you how to setup AdSense video, look at different sizes and formats, test the ads, examine the risks and benefits, and also show you how it increased our earnings.
Continue reading “Using Video To Increase Your Google AdSense Earnings”

How to Write Killer Headlines Like Andrew Chen: 21 CopyWriting Do's and Dont's

Copyblogger fans, if you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.

andrew-chen If you want to see great web copy, read Andrew Chen. I’m going to show you his top 15 posts from last year. What do you see? The headlines are very compelling; smart little nuggets that draw you in. The secret is how he combines several copywriting techniques so well. It looks seamless. And that’s what makes it so great.
Continue reading “How to Write Killer Headlines Like Andrew Chen: 21 CopyWriting Do's and Dont's”

How To Build (& Destroy) A Brand On The Web

how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.”

how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.” Continue reading “How To Build (& Destroy) A Brand On The Web”