80% of online gamers now buy virtual goods, Free to Play gamers most active buyers

According to a new report, the median average expenditure in online gaming was highest among Free to Play games ($75), followed by MMOs ($60) and Social Networks ($50) respectively.
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The average user plays three online games. 80% report buying digital goods for their own use while 20% said they purchase for gifts.

VGMarket report that:

  • 58% of online gamers made purchases in Free to Play (F2P) games over the last 12 months
  • 34% of buyers making purchases in MMOs (massive multiplayer online games) and
  • 23% having made purchases in Social Network games over the same time period.

F2P games are also enjoying the highest spend.

In addition, the study found that the median number of transactions were higher for virtual currency (7), than for any other type of digital goods.

“Each type of digital good has a unique level of demand, and the amount of money that a consumer spends on digital goods varies significantly by the genre of the game,” said Michael Gluck, President, VGMarket. “Publishers can use this insight to forecast revenue, make the right development investments, and effectively allocate marketing dollars.”

The survey was comprised of 2,425 respondents from across the PlaySpan Marketplace, Spare Change, and Ultimate Game Card.

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