Passive voice is always bad, right? Well, not always it seems, especially when writing for the web.
A procedure is a series of actions, acts or operations which have to be executed in the same manner so that the same results is always obtained in the same circumstances.
Last month we discussed White Papers and their effectiveness in generating business opportunities. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper.
Here’s a quick 1 Minute Exercise that will help you differentiate “features” from “benefits.”