Passive voice is always bad, right? Well, not always it seems, especially when writing for the web. Continue reading “When to use Passive Voice on the Web”
Category: Technical Writing Tools
What is a procedure?
A procedure is a series of actions, acts or operations which have to be executed in the same manner so that the same results is always obtained in the same circumstances. Continue reading “What is a procedure?”
Use White Papers to Grow Your Business
Last month we discussed White Papers and their effectiveness in generating business opportunities. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper. Continue reading “Use White Papers to Grow Your Business”
1 Minute Exercise for Writing Great Benefits
Here’s a quick 1 Minute Exercise that will help you differentiate “features” from “benefits.” Continue reading “1 Minute Exercise for Writing Great Benefits”