Passive voice is always bad, right? Well, not always it seems, especially when writing for the web. [Read more…] about When to use Passive Voice on the Web
Technical Writing Tools
What is a procedure?
A procedure is a series of actions, acts or operations which have to be executed in the same manner so that the same results is always obtained in the same circumstances. [Read more…] about What is a procedure?
Use White Papers to Grow Your Business
Last month we discussed White Papers and their effectiveness in generating business opportunities. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper. [Read more…] about Use White Papers to Grow Your Business
1 Minute Exercise for Writing Great Benefits
Here’s a quick 1 Minute Exercise that will help you differentiate “features” from “benefits.” [Read more…] about 1 Minute Exercise for Writing Great Benefits