How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

How to Write a Technical Datasheet

In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]

How to write better headlines in one minute

Jack Nicklaus once said, “Golf is simple, but that doesn’t mean it’s easy.” I don’t know. Golf isn’t for me. But we get the idea. Swing. Ball. Hole. That’s it. It’s the same with writing. Take headlines, for example. Did you click the blog post headline on Twitter, Facebook, or Google? If I look into […]

How to Define Business Rules and Business Requirements

Where do Business Requirements start? Where do Business Rules end? One of the problems for junior Business Analysts is that they may focus so much on the Business Requirements, that they overlook how the underlying Business Rules define how the business truly functions. Unless you’re clear on the difference between the two, you may end […]

Double Your Words. Double Your Salary

Do you make money from writing? I mean any type of writing? Business writing, proposal writing, technical writing? If you do, you probably get paid by output. The more you produce, the more you earn, right? If you do, here are some ways I write more words per day. My aim isn’t to win the Nobel prize for literature. I make money writing words. That’s it. I type all day long. The more I type, the more money I make. Real simple.

Ernest Hemingway’s 10 Step Guide to Persuasive Writing

Hemingway’s prose is ‘ordinary’, but you can’t help keep reading on and on and on… It looks simple until you try it. Look at how he does it. Crisp, direct and engaging. He makes long sentences short, mundane subjects interesting, clips along at a nice pace, without losing the thread. You can use these techniques […]

9 Ways to Write Better Summaries and Abstracts

This article is about writing headlines, summaries and abstracts. Before we start: just what is an abstract? Philip Koopman, at Carnegie Mellon University, reminds us that, “Writing an efficient abstract is hard work, but will repay you with increased impact on the world by enticing people to read your publications. Make sure that all the […]

Alec Baldwin’s 14 Ways To Improve Your Business Plan

Don’t know about you but I didn’t like business writing when I started out. It took forever to write white papers, data sheets, and other sales materials. One of the reasons was that it was ‘assumed’ the customer preferred lengthy documents that covered all aspects of the product/service we were offering. How wrong we all were. Sure, it had it’s place but not all documents had to be long. And it’s the same with your Business Plan. It doesn’t have to be fifty of sixty pages. If you can get it under twenty – and keep the material focused – then do it.

How To Write Catchy Ebook Titles Like Copyblogger

Want to Write Catchy Ebook Titles Like Copyblogger? Here’s 3 creative ways to find a catchy title for your ebook (or blog post) and ensure that it gets the attention that it deserves.

Too Scared to Write?

What happens when we feel scared? We freeze. If you go blank when you sit down to write, chances are you’re afraid of something. But, it’s not what you think. It’s not writer’s block, for example. Usually, it’s something simpler. Judgement. When you feel you’re going to be judged, when the inner critic begins to […]