How to position a search engine against Google?

Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new search engine against Google. You see this in marketing all time. It’s the simplest way to get to the prospect’s mind, and […]

Friday Book Review: Flann O’Brien’s At Swim Two Birds

If I said Flann O’Brien’s At Swim-Two-Birds was better than Ulysses you’d probably smirk. After all, very few have heard of Flann O’Brien outside of the UK, whereas Joyce is a literary icon. But I still prefer At Swim Two Birds. And, if you haven’t read it, you’re in for a treat. It’s hard not to […]

Why the best things in life are not things

Isn’t it nice when you see something that feels just right? I saw this sign outside Gallagher’s pub on D’olier Street last week. It’s a nice twist on the best things in life are not free. But there’s something else that works. Most of the time, not always, but mostly, we look for meaning and […]