How to Increase Customer Signup Rates by Email

If you had a choice between email and Facebook for web marketing, which would you choose? I hope you chose email as it’s more effective for long-term customer engagement. Try to segment your customer list on Facebook and see how hard it is. But there is a problem with email.

aweber increase email subscribers

Email Marketing – Increase Signups By Checking Confirmations

Even though someone signups to your newsletter, that doesn’t mean they’ve actually signed up.

Sound confusing?

Here’s what’s happening and how to fix it.

When someone signups for your newsletter, the following happens:

  • On your website, they enter their email address and click Submit.
  • This sends a message to your email provider (I use aweber. You can get the $1 trial here).
  • Aweber sends a confirmation email to the person.
  • They have to confirm that they want to receive the newsletter.

This is where the problem occurs.

Email Marketing – Problems with Email Confirmations

The confirmation email will:

  • Go into their inbox. If it does they may click Confirm or ignore it. Maybe they’re too busy. Or…
  • Go into their spam folder. They never see it unless they check this folder. Or…
  • It never got to them as they’ve entered the wrong email address. For example, I see people enter

Hotmal instead of Hotmail
Gmial instead of Gmail

And so on…

How do you fix this?

You have a few options.

One of the things I like about aweber is that it shows me the number of people who have signed up but NOT confirmed yet.

In other words, they went to the site, entered their email, but (for whatever reason) haven’t confirmed.

And until they do, I can’t send them my blog posts, newsletters, special offers and so on…

Email Marketing – How to Rescue Lost Signups

Here’s what I do.

  • I give them four days to confirm. Why? If they signed up on Friday pm, they may not see it until Monday pm. So allow for this.
  • I send them a short email (from my personal business account).
  • I thank them for signing up and highlight that they have not confirmed yet.

Is there a problem we can help with? Did they get the email?

And then I leave it and wait for them to come back. I don’t chase them a second time.

Takeaway

You can use this technique to identify who has signed up but not confirmed.

Contact those who are in ‘limbo’ and use discretion. Many emails go to the spam folder. Remind then to add your email to their address book and your newsletter will get delivered.

What other problems have you had delivering emails? What tactic works best?

Download these MS Office and Apple templates today

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan