5 Tips on Writing a Great Blog Post

Guest article by Shannon Suetos from Resource Nation

Having a blog on your company’s website can help bring a personal tone to your company as well as bring in people who may not have originally gone to your site. Because of this it is important to have a blog that people enjoy reading, but still gets your message out.

5 Tips on Writing a Great Blog Post

1. Be Consistent

You don’t have to write in your blog every day for it to be effective.  The main goal should be to write it in a consistent manner.  Once you get people reading your blog, they will want you to be someone they can count on.  If you start writing every week and then stop, you could lose readership and make your company look inconsistent as well.

2. Relevant Topics

It doesn’t really matter what your company does, you need to have something relevant and interesting to say.  People read blogs to get information, so tell them something they need to know.  Try and tie in current events with what you do, it could be easier than you think.

Get creative and add a twist to a news story, doing this will make your blog unique and hopefully give it a tone that is engaging to your readers.  If everyone is writing about a newsworthy event, why should they read your post?  Put your own spin on things and make the post yours.

3. Skimability

Most people have the attention span of a fly, so it is up to you to make your post easy to read and help people skim your post.  Take a step back and think about how you read blogs and news articles? Do you skim the post first and then decide if you should read it word for word? Make the information available and easy to read at a glance.

Making your paragraphs shorter and using bullet points and bold text can really help.  Format your article so people don’t feel like they are reading an essay paper.

4. It’s not all about you

Don’t make all your blog posts about your company. You want people to come back and read again and again–writing just about your company can be repetitive and boring.  If you talk about industry news and even mention other companies, you will look more relevant and set yourself apart from being boring and mundane.

5. Link to other sites

This tactic is good for two reasons—one, it helps for SEO purposes, and two, it shows you read other people’s content.  Search engines like text that has links to different domains, and it can lead to higher rankings, which is always a good thing.  Also it lets your readers know you are conscious of other people’s thoughts and ideas.  Get in touch with people you link from, they may return the favor and link to your blog.

In the end, remember blogs help companies get information out to their clients as well as bring in information for their industry.  Being engaging is key, and having quality content that people will want to read can ensure successful readership.

Shannon Suetos is a writer based in San Diego, California. She writes extensively for Resource Nation, an online resource that provides expert advice on purchasing decisions and a comparison service for everything from credit card processing to VoIP phone systems.


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