Why You Should Avoid Free Content

Your blog and website can benefit by using articles offered by free content directories. In theory, these will drive visitors to your site and, if positioned correctly, increase sales and Google ranking.

This can be important for those who have begun working as an affiliate and do not yet have any funding, yet need to built niche websites to visitors to their site so that they can begin making revenue.

Although this can sometimes be the only option for those who are running on a modest budget, it is not a way that will effectively build your website or revenue. There are several reasons why this may be detrimental to your business building efforts.

Problem #1 – Improving your Position in Search Engines

Search engines will relegate your site if it has duplicated content than other sites. The more sites that share your content, the less it will help you achieve high search engine rankings.

High search engine rankings are essential in getting visitors to your site, so that click on your affiliate links or buy products. If you cannot get visitors, then you will never make any revenue.

Working on your site’s search engine optimization so you will eventually be high enough in the results to get customers – make this priority # one.

Problem #2 – Getting visitors to click affiliate links

Getting your site high on search engine result pages and acquiring site visitors is hard work.

After you’ve done this, you have to convince them to click on affiliate links.

If your visitors see the same content as on other sites, they are unlikely to click on your links. This is because most people buy things that are recommended by people they trust or whom they feel like are an expert on the subject.

If your content is duplicated from other sites, you’ll come across as someone who does not know their specialty subject – customers will not be persuaded by your product recommendations.

This will reduce the number of website visitors who will be willing to click through.

Problem #3 – Author Bylines

Most free content is given if you agree to put the authors byline under the article.

This poses a problem as most author bylines include links. When a reader finishes reading an article, there is a strong possibility that they will click on the author’s byline link rather than your affiliate links.

Of course this is the main reason why these authors offer free content to begin with, so that they may get their name and links out there to the public.

Using this type of content may mean shooting yourself in the foot and losing possible profitable website visitors.

Understanding these three areas may help you reduce the decline in revenue

Although free content may be the only option for some, if you have the funds to buy original content, then you should go this route.

If you don’t have the finds, however, you may be better off writing your own content and then hiring professional writing services once you have made a profit to work with.

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