Sir Alex Ferguson’s Unique Interpretation of Success

Most of us congratulate our team when they win, right? What’s interesting is that many successful leaders adopt an an alternative approach. One example of this was Sir Alex Ferguson’s response when his Aberdeen team won the Scottish Cup. Did he congratulate them?

Creating a Culture of Dissatisfaction

Aberdeen, who were a relatively small team in Scotland, managed to break up the duopoly of Glasgow Rangers and Glasgow Celtic. No mean feat at the time. And, to put this into perspective, few teams outside Glasgow have won the league since then.

Aberdeen had performed well in the league that season, and retained the Scottish Cup with a 1–0 win over Rangers.

Most managers would have done three things:

  1. Congratulate their backroom staff. Those that never get attention.
  2. Deflect the glory to others. Say it was really the players efforts.
  3. Remind them that they need to sustain it for next year.

All common sense approaches.

But Ferguson was not happy with his team’s play in that match. Actually, he was livid. He was described the win as a “disgraceful performance” in a televised interview after the match.

Ferguson worked very hard to avoid any complacency entering into the team. Despite their best efforts, he demanded more.

Using Success as a Benchmark

Think about this for a second. Most of us would revel in the moment, slap the team on the back, and back in the warm glow of success. Especially when you consider how hard it was for the team at the time.

Later Ferguson retracted his comments. But, he’d made his point. He wasn’t satisfied with this result. He wanted to create a culture where they players were never satisfied with today’s results but say them as a springboard for future success.

It’s a risky strategy.

Do you think it works?

Download these MS Office and Apple templates today

Acceptance Test Plan

Contingency Plan

Software Development Templates

Acquisition Plan

Conversion Plan

Software Requirements Specification

Action Plan

Cost Benefit Analysis

Software Testing

API Documentation

Database Design

Standard Operating Procedures (SOP)

Audience Analysis

Datasheet

Statement of Work

Availability Plan

Deployment Plan

System Administration Guide

Bill of Materials

Design Document

System Boundary

Business Case

Disaster Recovery Plan

System Design Document

Business Continuity

Disposition Plan

System Specifications

Business Plan

Documentation Plan

Technical Writing Templates

Business Process

Employee Handbook

Test Plan

Business Requirements

Error Message Guide

Training Plan

Business Rules

Expression of Interest

Transition Plan

Capacity Plan

Fact Sheet

Troubleshooting Guide

Case Study

Feasibility Study

Use Case

Change Management Plan

Functional Requirements

User Guide

Communication Plan

Grant Proposal

Verification and Validation Plan

Concept of Operations

Implementation Plan

White Papers

Concept Proposal

Installation Plan

Work Instructions

Configuration Management Plan

Interface Control Document

Software Development Templates

Acceptance Test Plan

Maintenance Plan

Software Requirements Specification

Acquisition Plan

Market Research

Software Testing

Action Plan

Marketing Plan

Standard Operating Procedures (SOP)

API Documentation

Needs Statement

Statement of Work

Audience Analysis

Operations Guide

System Administration Guide

Availability Plan

Policy Manual

System Boundary

Bill of Materials

Project Plan

System Design Document

Business Case

Proposal Manager Templates

System Specifications

Business Continuity

Proposal Template

Technical Writing Templates

Business Plan

Quality Assurance Plan

Test Plan

Business Process

Release Notes

Training Plan

Business Requirements

Request for Proposal

Transition Plan

Business Rules

Risk Management Plan

Troubleshooting Guide

Capacity Plan

Scope of Work

Use Case

Case Study

Security Plan

User Guide

Change Management Plan

Service Level Agreement (SLA)

Verification and Validation Plan

Communication Plan

Setup Guide

White Papers

Concept of Operations

Social Media Policy

Work Instructions

Concept Proposal

Contingency Plan

 

Configuration Management Plan

Conversion Plan