How to Write a Sales Page For B2B Products

How do you describe your product to a new customer? As part of your marketing plan, you need to consider how to present your products to attract potential customers and also generate repeat business for your current customer base. Over the coming weeks, we will look at how to develop a product from scratch, define […]

How to Write a Technical Datasheet (with sample template)

In this tutorial, we look at how to write, review, design and improve your datasheets. What is a Datasheet? Definition: A data sheet is a summary of technical product. It identifies the core features, specifications, and other criteria that the reader will need to understand. If this is your first time writing a data sheet, […]

How to Write ‘Technical’ White Papers to Grow Your Business

Last month we discussed White Papers and their effectiveness in generating business opportunities. You might be interested in the following statistics, as they illustrate the returns you can generate from a well-crafted white paper. While working on a recent consultancy project, we prepared a 3-page White Paper as the sole source of lead generation. We […]

Audience Analysis Checklist For Marketing Plans

Summary: Audience Analysis is the foundation of your marketing plan. Use it to crystallize what you know about prospective customers so you can reduce the guesswork and start building products and services real customers will pay for. Audience Analysis Checklist If you’re looking for ways to improve your audience analysis and conduct better market research, […]

J.K. Rowling: 7 Audience Analysis Writing Tips

J.K. Rowling said that she never wrote with a specific audience in mind. When she started to write Harry Potter in a cafe, her priority was to get the story down first and let the rest take care of itself. This approach may work in fiction but can you apply it to business documents? In […]

12 Ways to Align Your Marketing Plan to Product Roadmaps

Wouldn’t it be nice if your marketing plan aligned with other department’s activities? One of the reasons it’s so hard to implement a marketing plan is that what you’re trying to do may clash with other dept activities, schedules, and deliverables. This often happens when there is a dependency on the software or product development […]

7 Ways to Use Focus Groups for Audience Analysis

One of the simplest ways to improve your marketing plan, is to use Focus Groups to gather data about your target audience. You don’t need a large budget to do this. Indeed, most of the Audience Analysis demographics we capture are performed in small focus groups with 5-10 people. Instant Download – Only $9.99! [Learn […]

8 Ways to Define User Profiles for B2B Content

During the Audience Analysis phase, you need to create User Profiles to help you get better results for the market research. What this means is that before you start in-depth marketing activities, you identify the user groups you plan to target before you start any coding, writing, or promotional work. Instant Download – Only $9.99! […]

Second Life’s Virtual Economy Makes $500m Per Year

Patrick Hoge, writing in the San Francisco Business Times, reports that Second Life “residents” have spent more than $1 billion in transactions to date and spent 1 billion hours logged into this virtual world. Facts 1. In 2008, Second Life users spent $360 million on virtual goods ranging from land (virtual real estate) to designer […]