9 Ways to Write Better Summaries and Abstracts

This article is about writing headlines, summaries and abstracts. Before we start: just what is an abstract? Philip Koopman, at Carnegie Mellon University, reminds us that, “Writing an efficient abstract is hard work, but will repay you with increased impact on the world by enticing people to read your publications. Make sure that all the […]

Ernest Hemingway’s 10 Step Guide to Persuasive Writing

Hemingway’s prose is ‘ordinary’, but you can’t help keep reading on and on and on… It looks simple until you try it. Look at how he does it. Crisp, direct and engaging. He makes long sentences short, mundane subjects interesting, clips along at a nice pace, without losing the thread. You can use these techniques […]

Alec Baldwin’s 14 Ways To Improve Your Business Plan

Don’t know about you but I didn’t like business writing when I started out. It took forever to write white papers, data sheets, and other sales materials. One of the reasons was that it was ‘assumed’ the customer preferred lengthy documents that covered all aspects of the product/service we were offering. How wrong we all were. Sure, it had it’s place but not all documents had to be long. And it’s the same with your Business Plan. It doesn’t have to be fifty of sixty pages. If you can get it under twenty – and keep the material focused – then do it.

How long should a white paper be?

At least seven pages. If it’s less than this, it’s just a long article. Remember, your aim is to write about a subject so that it demonstrates your: insight, expertise, and recommendations To do this, you need about 2500 words, which is around 7-8 pages. Images, graphics, charts, and legal text will increase the page […]

How To Write Catchy Ebook Titles Like Copyblogger

Want to Write Catchy Ebook Titles Like Copyblogger? Here’s 3 creative ways to find a catchy title for your ebook (or blog post) and ensure that it gets the attention that it deserves.

Too Scared to Write?

What happens when we feel scared? We freeze. If you go blank when you sit down to write, chances are you’re afraid of something. But, it’s not what you think. It’s not writer’s block, for example. Usually, it’s something simpler. Judgement. When you feel you’re going to be judged, when the inner critic begins to […]

Improve Product Feedback with ‘Suggest a Feature’ web-page

What’s the one thing your customers would like to see in your products? Or what’s the one problem they’d like you to fix? One of the problems in developing any product or service is that you can get into a rut and stop seeing where you need to make changes. Maybe you’re looking at your […]

How to write email sales letters – Trello

If you want to improve how you write business emails, you probably collect newsletters for inspiration. Looking for a good example of sharp email writing? The Trello newsletter is worth looking at. As well as the nice layout and uncluttered design, the writing is pretty good. But it could be even better with a small […]

Lead Generation with Facebook

Can you really use Facebook for marketing? To be honest, I was a bit skeptical about this until I really made an effort to figure out how Facebook works, especially it advertising platform. I was comparing it to Google Adwords and that didn’t work. This course on Shoemoney about Facebook Advertising really helped. It’s not cheap but then the good stuff never is.

How to price ‘special offers’ and 2-1 bundles

Next, how to price special offers and bundles? For example, buy two, get one free. Let’s say you’re selling high-resolution Nature photographs online. One tactics to increase online sales is to offer bundles. You see these in most online retailers, for example, Amazon, where you ‘buy one, get one free’ or similar bundle offerings. The […]