Aweber v MailChimp – which is best value for money?

Should you pay for aweber or take the free route with MailChimp? I have to admit I’m tempted to drop aweber and go with MailChimp. But I need to be careful. I have don’t this before and got burned. Here are some points to consider when switching email software. It’s not all about price.
mailchimp email software

Aweber v MailChimp

  • Price – Aweber starts at $1 but goes up depending on usage. I pay between 20-30 US per month. MailChimp is free (at least up to 2k users). What’s not to like.
  • Deliverability – if you’re sending large email lists, then you need to be aware that ISPs recognize some email software platforms better than others. Why does this matter? If they don’t know you, the email goes into the spam filter or blocked.
  • Track Record – My experience with aweber has been terrific. That’s why I still pay 🙂 I’d be concerned that a firm using a free business model could (possibly) have cash-flow issues that may impact me. And if they close down, what happens to my email list? Do I have to start all over again?
  • Education – On of the strengths of aweber is the very detailed tutorials (many videos) and knowledge base.
  • Knowledge Exchange – as many of the leading social media experts use aweber, see john chow, they share great tips and insights into how to optimize their email marketing plans. I don’t see this with MailChimp yet. Maybe I need to look harder.
  • Expertise – as Aweber has been in email marketing that much longer, I feel more confortable that with MailChimp. I ‘feel’ Aweber are more professional than MailChimp; not saying they are but it colors my thinking.

Aweber v MailChimp – How to Test

Saying that the price is an issue. No point pretending otherwise. Here’s what I’ve done. I setup a new account with MailChimp. This has (more or less) the same traffic as another site.
My plan is to compare both email lists and see what trends emerge?
If there is no major difference between the two… then maybe I will switch.
What do you think? What email software do you use?

27 thoughts on “Aweber v MailChimp – which is best value for money?”

  1. Great thoughts Ivan. Thanks for sharing.
    I decided to go with Aweber because, at least at the time (don’t know if this is still the case), Mail Chimp did not allow you to create multiple forms for the same email list. There are times when I want to include a fancy form, like in my sidebar, and there are times that I want just a bare bones form, like in a post. Mail Chimp did not give me that option.

    1. That’s good to know. Didnt know that about @mailchimp:twitter . I use the forms like you said on landing pages etc as well.  @aweber:twitter  isnt ‘cheap’ but it’s never let me down!

      1. It’s a tricky one and you’ll only know by testing and thinking about your requirements. One more point apart from the different forms per list is that Aweber has something that mailchimp doesn’t yet: The pop-over forms. When used correctly they don’t annoy the user and land you most of the subscribers. It’s surprising for almost anyone trying out Aweber, because we all think of pop-ups as annoying. For some reason, though, they work just fine in Aweber and in our own case we haven’t received complaints. Another thing to note is the double opt-in: In Mailchimp, you can add people from an Excel sheet, let’s say, without them having to re-confirm via e-mail. That’s not the case with Aweber, so be careful when switching, because if you want to go back to Aweber, then the people you converted while on Mailchimp would have to re-confirm in Aweber. PS: We use both Aweber and Mailchimp but forms are Aweber’s

        1. Hi Facundo, 
          The opt-ins was my main concern. If MC doesnt enforce this, then I think it’s credibility may take a hit. 
          One reason I use Aweber is that it lets me create different sign up forms – size, shape, color etc – that I can modify for landing pages etc. That’s a huge bonus. 
          …and the social media integration works really well with Aweber except… you need to be careful with the Archive. 
          If you leave this turned on, it may out-rank your own page/posts as it has a higher PR and… gets published first!

      1. and if it’s a hassle, youre not going to do it right? It’s just one step too much. 
        Maybe not you, btw, but others less skilled and who want it to work then and there 🙂

  2. I’ll be curious to hear what you decide as I am about to start email marketing and wondering which platform to use. Keep us posted on your obsevations. And thanks!

    1. Hi Maya, 
      I currently use @aweber:twitter but have heard good things about @mailchimp:twitter . Main concern is migrating lists, ie do users have to opt in again. Will keep you posted!

  3. I have used MailChimp and Icontact, no experience with Aweber. MC interface can be a pain sometimes, too many clicks just to see something, but they keep their IP clean, provide pretty good social media integration and makes email marketing simple for non-techies.

    1. Thanks Jane, 
      I’ve been testing it this afternoon and begin to see how it works. Lacks some of the power features you get with aweber but I may not need these for next project. And this price is right 🙂

  4. I know you are trying to compare two other companies but have you ever considered using another company? @mybizmailer:twitter  they are smaller that the other two but it works the same and as far as pricing goes you get way better value.

  5. I know you are trying to compare two other companies but have you ever considered using another company? @mybizmailer:twitter  they are smaller that the other two but it works the same and as far as pricing goes you get way better value.

  6. I know you are trying to compare two other companies but have you ever considered using another company? @mybizmailer:twitter  they are smaller that the other two but it works the same and as far as pricing goes you get way better value.

  7. Aweber has more power for sure and is particularly suited for European clients.  MC not having proper telephone support can be a pain.  I have seen a good review of the platforms here but aweber not on there: 

  8. Some great points on here. I”m sorry to have to do this, but what about StreamSend? I’ve had clients from both AWeber and MailChimp switch over. Just saying, if you’re shopping around, its worth a look, especially since they also have a free trial, volume based pricing, phone support (account management for certain levels), private IPs, new social media features that even allow you to create a facebook wall tab, the ability to create multiple sign up forms, lists, etc., and privately owned and funded, not a VC based free system you’d have to worry about closing.

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