Using Video To Increase Your Google AdSense Earnings

This article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive. Split testing showed us that websites with video ads 1) keep viewers onsite longer, 2) increase repeat visits and 3) generate significantly higher AdSense payments than standard plain text ads. In this tutorial, I’ll show you how to setup AdSense video, look at different sizes and formats, test the ads, examine the risks and benefits, and also show you how it increased our earnings.

google-adsense-ad-formatsThis article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive.  Split testing showed us that websites with video ads 1) keep viewers onsite longer, 2) increase repeat visits and 3) generate significantly higher AdSense payments than standard plain text ads. In this tutorial, I’ll show you how to setup AdSense video, look at different sizes and formats, test the ads, examine the risks and benefits, and also show you how it increased our earnings.

Why Use Google AdSense Videos Format


The first benefit that videos offer is that they increase Google Adsense payments. In our tests, it increased earnings by more than 12%.  When you’re designing your site layout, consider dropping the text ads and insert one large video ad instead. Do some split testing and check the results. Video ads, or video units as Google likes to call them, lets you enrich your site with relevant video content, which can be embedded in a customizable player.

What is Google AdSense Video?

Google AdSense videos are user initiated ads that run on sites that are part of the Google content network. These ad formats provide users with a rich and engaging advertising experience.

How to get Adsense Videos

Sign in to your AdSense account and open the AdSense Setup tab. Click the video units link and setup up your video unit. Add it to you site and see if it compliments your content.

Risks of Using Video Ad Formats

  • Risk #1 – the ads may not compliment your product offerings
  • Risk #2 – the ads may be too slow when downloading (not everyone has broadband), which will leave the reader with nothing to see but a blank space, i.e. where the ad should be
  • Risk #3 – your AdSense earnings will drop. In our tests, they don’t but your experience may be different.
  • Risk #4 – while using video ads should lead to increased sales, especially in the short term, web users may try the video ads and then reject the regular text ads resulting in lower sales.
  • Risk #5 – video ads may have a negative impact on your Adsense earnings if do not match your sites look and feel, i.e. the overall color scheme. You can’t control the appearance of video ads as you can with text ads.

Which Video Ad Formats are available?

Video ads are currently available in several ad formats:

  • 336 x 280 (Large Rectangle)
  • 300 x 250 (Medium Rectangle)
  • 250 x 250 (Square)
  • 200 x 200 (Small Square)
  • 728 x 90 (Leaderboard)
  • 120 x 600 (Skyscraper)
  • 160 x 600 (Wide Skyscraper)

google-video-ads-format demo

How to Get Started

To display video ads on your site, make sure you are using one of these supported formats and that you are opted in to image ads for that ad unit. If not, the video option will not be displayed.
How to Enable Image Ads
There are two ways to enable image ads. You can:

  1. Enable image and text advertising for all of your pages or
  2. Enable image ads for individual pages

Warning – Enabling image ads for individual pages overrides account-wide level selections.
To enable image ads across your account:

  1. Sign in to your account at https://www.google.com/adsense
  2. Click the My Account tab
  3. Click the edit links next to the Ad Type Preference header
  4. Select Display text and image ads in all ad units

If you’ve already generated the code, you can change the ad type of your AdSense unit using the ad management feature:

  1. Log in to your account at https://www.google.com/adsense
  2. Click the AdSense Setup tab.
  3. Select the Manage Ads sub-tab.
  4. Click Edit settings for the ad unit you’d like to update.
  5. Under Format pick your desired ad type.
  6. Click Save settings.

Adding YouTube Ads – How it works

If you’ve embedded video from YouTube into your site before, you’ll know what to do. Once you’ve configured the options in Adsense, embed the code as per usual, which display the relevant YouTube content to your site. When selecting content, you can:

  1. Choose video categories to target to your site or blog
  2. Select content from individual YouTube partners
  3. Get video targeted to your site content

Configuration options allow you to blend the YouTube player into your site, customize the color scheme and layout, and choose different player sizes.

How to Test Video Ads on Your Blog

google-video-ads-format

You can test the ad from inside AdSense as follows:

  • Enter the URL of a page where this ad unit currently appears to see what the ad unit that you have designed will look like.
  • Click Preview on this page
  • The test add appears and you can see what it looks like. Pretty impressive!

Tip: If you enter a URL that does not display the code for this ad unit, you will not see any ads in the preview.

Why Can’t I See Video Ads on my Site?

You might not see video ads for a number of reasons.

  1. Are you using one of the ad formats that support video ads?
  2. Have you opted in to image ads for that ad format – otherwise, your ad unit will not display video ads.
  3. Even if you are using supported ad formats, and you are opted in to image ads, video ads may not be targeted to your content for the time being.

Make sure that you are opted in to both text and image ads for these ad units to maximize competition for your ad space.

Split Testing & How Video Increases Your AdSense Earnings

This table shows the AdSense earnings before I added the videos units. Note that 210 clicks generated $77. This is an average for the site performance in March 2010.

Page Impressions – 99,219
Clicks Page 210
CTR – 0.23%
Page eCPM – €0.77
Estimated earnings – €77.14

This is $77 per day across all of March, which is approx $2,310 for the month.

Google AdSense – Search Earnings Without Video ads

This shows the AdSense Search results before I added the videos. Search always pay better. We had 80 clicks which generated $20. Again, this is the average return for the site in March 2010. The eCPM is $26.

Queries – 830
Clicks – 80
CTR – 9.64%
eCPM – €26.51
Estimated earnings – €20.20

This is $20 per day for each day in March, which is approx $600 for the month. Google AdSense earnings for both Page Impressions and Search was $2,900 approx. We also had some small payments from the RSS feeds, but not much.

Google AdSense – Page Impressions Earnings With Video ads

We added the video ads formats across three sites in April. So, these figures are for the first 15 days of the month. Earnings increased by 12%.

Page Impressions (15 days)- 46,986
Clicks Page 118
CTR – 0.24%
Page eCPM – €0.79
Estimated earnings – €43.01

Google AdSense – Search Earnings With Video ads

This shows the AdSense Search results after I added the videos. Its earnings increased by approx 10%.

Queries – 410
Clicks – 39
CTR – 9.84%
eCPM – €27.15
Estimated earnings – €11.88

Conclusions

There are a few things to note. Adding the video formats to Google AdSense made no difference to traffic or at least not yet. We didn’t expect it would. It did increase the earnings though, but about 12%.

  1. Page Impression earnings increased by 15%~.
  2. Two ads formats performed very well. The first was the Skyscraper video down the right side of the page. However, we also placed Google Ads (with video) embedded inside the article near the top-left. Looking at the heatmaps, it’s clear that visitors ‘enjoyed’ these ads as they clicked on more of them as the month progressed. More testing over the next 6 weeks should give us better feedback.
  3. Search earnings increased by 7-10%~. This increase may be related to the close proximity of the video ads to the search box.
  4. The Search box is placed in two places on the site. At the top right of the page and also in the Footer. Tests have shown that many users scroll to the end of the page (seeking more information, perhaps) and use this Search box to look for the information rather than scroll back up to the top or hit the Back button.
  5. Total earnings for both page impressions and Search increased by 12% approx. Is this good enough? Well, our tests were for a 15-days period in April. As we use video more, our earnings should improve
  6. 12% over twelve months should generate an extra $4,000 revenue, which isn’t a bad return for 30 minutes work!

Over to you.
Have you tried the AdSense video formats? If so, what results did you see? If you didn’t, what was the obstacle or issue that stopped you for using video? Let us know below.
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3 thoughts on “Using Video To Increase Your Google AdSense Earnings”

  1. This is too little information to conclude that video increases earnings.
    One web page on my site may bring in anything from $1 to $4 per day in any given month. Even if you take out the seasonal increase in traffic and all (ie. if the results are based on same number of views), just one new -and more generous- Adwords bidder can change things.

    I look forward to results from many more number of months. That should be more conclusive.

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