I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week, mostly thanks for Christopher Ming Ryan. Here’s what I learnt.
Video Blogging: Mistakes to Avoid
There are three steps involved in making videos:
- Recording and
Most of us are good at one, but not so hot at the others. For me, it’s editing. No patience. Want to start the next. But I need to slow down. Here’s why:
- Great videos will significantly increase sales on your site, sales pages, squeeze pages – call them what you will but
- Lousy videos will drive potential customers away, screaming, ‘did you see how bad that was – my god!’
Christopher makes these suggestions:
- Start to like editing. It’s part of the process.
- Play with Camtasia or Premiere. Really take it apart and see what it can do.
- Don’t think of yourself as an Editor; you’re a Director. See the difference?
- Study the best. Watch Rachel here.
- Invest in high-quality transitions. Watch the TV transitions on Rachel’s vids. Cool or what?
- #1 Mistake to avoid: the most interesting thing in the video is the face. Focus on it.