How to write guidelines for Twitter?

I’ve been asked to prepare a set of guidelines for Twitter by a company I used to work for in Sacramento. They’re a well-established financial services firm and are struggling to get a handle on how best to approach this. What’s the balance between allowing employees to use it as their discretion while also protecting the company from legal issues and other possible negative fallout if/when an employee rants or discusses company business on Twitter? I should stress that they want their employees to use Twitter (within reason) but are a bit nervous. Remember they want to create guidelines – not rules.

twitter-birdI’ve been asked to prepare a set of guidelines for Twitter by a company I used to work for in Sacramento.
They’re a well-established financial services firm and are struggling to get a handle on how best to approach this.
What’s the balance between allowing employees to use it as their discretion while also protecting the company from legal issues and other possible negative fallout if/when an employee rants or discusses company business on Twitter? I should stress that they want their employees to use Twitter (within reason) but are a bit nervous. Remember they want to create guidelines – not rules.
To get things started, I gathered some examples of what other companies have setup regarding Twitter and Social Media usage.
Here are a few links I sent to the Sales/HR people.
Mosman Council Twitter Guidelines
http://laurelpapworth.com/australia-mosman-council-twitter-guidelines
Guidelines For Brands Using Twitter
darmano.typepad.com/logic_emotion/2008/08/guidelines-for.html
11 Twitter Guidelines
http://www.seanbohan.com/2009/03/13/my-11-twitter-guidelines/
Twitter Guidelines
http://www.onlinecommunityconsultation.com/2009/05/twitter-guidelines.html
Twitter Guidelines
An example of Twitter Guidelines: Washington State University (Vancouver)
http://twitter.com/bspirit/statuses/1933059911
Telstra lays down the law on Twitter
Telstra has become the first major Australian company to set down guidelines on the use of Facebook and Twitter. www.smh.com.au/news/technology/telstra-lays-down-the-law-on-twitter/2009/04/19/1240079538773.html
My Twitter Guidelines
http://ebooktest.blogspot.com/2009/02/my-twitter-guidelines.html
Why Employers Need Twitter Guidelines
Thoughts about Twitter and Social Media guidelines for employers.
www.jeremylindh.com/why-employers-need-twitter-guidelines
Drop me a line if you’ve done something similar or have some suggestions on what should be in guideline.
New ground for me!

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