Audience Analysis
Why is audience analysis so important for social media and real time marketing? If you want to create persuasive, user-focused content, you need to gather as much information as possible about your target readers first. Otherwise, your content lacks direction.
Remember, your ‘audience’ consists of different people with different needs and expectations. To convert browsers into buyers, develop content that triggers responses in all the stages of the customer lifecycle—orientation stage, reading stage, and action stage.
This Audience Analysis Template includes a 30 page MS Word template and an MS Excel spreadsheet with 130 entries. Use this template to learn more about your target audience; identify what they want to achieve; and how you can make this happen.
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Audience Analysis: Content
The worksheets include 130 points you can use to capture demographic date so that you have a more holistic view of their wishes, desires, fears, and preferences.
Audience Analysis: Benefit
This template will help you understand:
- How your audience benefits from your product, service, or project.
- Identify the results you want to achieve for the target audience.
- The current attitude towards your products/services.
- Identify the gap between the current state (where you are now) and the desired result.
- Determine the target audience’s level of interest in or motivation for using your product or service.
- Capture their preferences for giving and receiving information.
- Use this template to create a target audience profile (TAP) of your business.
Audience Analysis: Screenshots
These are screenshots of some of the templates included in this template pack.
Audience Analysis: Excel Templates
Audience Analysis: Table of Contents
1 Introduction
1.1 Overview
1.2 Purpose
1.3 Background
1.4 Scope
1.5 Methods used
1.6 Assumptions
1.7 Constraints
1.8 Risks
1.9 Points of Contact
2 Audience Types
3 How to Determine your Audience
3.1 Knowledge
3.2 Needs
3.3 Other Characteristics
4 Common Issues
4.1 Multiple Audiences
4.2 Variability
5 How to Perform Audience Analysis
6 Audience Analysis Worksheet
6.1 Audience Identity
6.2 Attitude and Personality
6.3 Result
6.4 Expectations
6.5 Current State
6.6 Gap Analysis
6.7 Solution
6.8 Benefits
6.9 Costs
6.10 Prerequisites
6.11 Audience Profile Demographics
6.12 training
6.13 outcomes
6.14 situational audience analysis
6.15 reading characteristics
6.16 cultural characteristics
7 Appendix A: Acronyms, Abbreviations & Definitions
8 Appendix B: Related Documentation
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