The Sad Tale of Abandoned Shopping Carts

Originally uploaded by Tech Writer Boy

According to a survey by PayPal, nearly 60% of US online retailers survey are seeing cart abandonment rates of over 20% this year.

46% of online shoppers said high shipping charges were a “very important reason” for emptying carts.

Other reasons for abandonment included:

1. Wanted to comparison shop: 37%

2. Lack of money: 36%

3. Wanted to look for a coupon: 27%

4. Wanted to shop offline: 26%

5. Couldn’t find preferred pay option: 24%

6. Item unavailable at checkout: 23%

7. Couldn’t find customer support: 22%

8. Security concerns: 21%

“Merchants who don’t welcome back abandoners are leaving hundreds of dollars per shopper on the table,” said Eddie Davis of PayPal.

“Sweetening the deal with free shipping, coupons and special discounts is a great way to encourage online shoppers to complete their purchases.”

See: www.emarketer.com/Article.aspx?R=1007156

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