The ClickBank Analytics tool helps affiliates and customers track the success of their sales and the performance of their digital products. In this article, I’ll show you how to analyze sales by stages of a sale.
As an affiliate in the ClickBank Marketplace, you probably know that prospects work their way through several stages in the sales process.

For example: a prospect (potential customer) might start by clicking on a Hoplink from an affiliate.

This may result in the customer visiting the vendor’s web page, placing an order, and then moving on to the ClickBank Order Form.

Note: Clickbank refer to this first visit to the order form as an ‘Order Form Impression’.

Once on the Order Form, the customer fills in the required fields and clicks the Pay Now button.

This is the Order Form Submit.

If the submitted order form has no errors, passes fraud detection, and is accepted by the payment processor, it becomes a Sale. Technically, this is a Gross Sales as the customer can refund the product in which case you lose the sale.

After a Sale, the customer can return the product for various reasons. Depending on the action the customer takes, these returns can be processed as a Refund or Chargeback.

Refunds and chargebacks are removed from Gross Sales.

The new ClickBank Analytics tool lets report on and measure success through these stages of the order process.

The stages are as follows:

• Hop: prospective customer clicking on a HopLink
• Order Form Impression: prospective customer visiting the ClickBank Order Form
• Order Form Submit: prospective customer clicking the Pay Now button on the ClickBank Order Form (reporting counts up to one order form submit per customer visit to the order form)
• Gross Sale: A successful customer purchase of a ClickBank product
• Refund: A return of a customer purchase
• Chargeback: return of a customer purchase initiated by the customer contacting their payment processor or their bank
• Net Sale: A customer purchase (Gross Sale) that has not been returned

Additional metrics measure the success of converting a customer from one stage of the process to the next.

These are:

1. Earnings per Hop: Dollars earned for each Hop that a customer clicks. Calculated by dividing Gross Sales Amount by the Hop Count for a specified time period.

2. Hops per Order: The number of Hops it takes to generate a sale. Calculated by dividing the Hop Count by the Gross Sale Count.

3. Hops per Order Form Impression: The number of Hops it takes to get through the vendor pitch page and generate a visit to the ClickBank Order Form.

Calculated by dividing the Hop Count by the Order Form Impression Count for a specified time period.

4. Order Form Sale Conversion: The rate at which a visit to the ClickBank Order Form generates a sale.

Calculated by dividing Gross Sale Count by Order Form Impression Count for a specified time period.

5. Refund Rate: The rate by which customer sales are returned in the form of a refund. The metric is calculated by dividing Refund Count by Gross Sale Count for a specified time period.

Note: Each refund is assigned to the date of the original sale, so the refund rate is an accurate indicator of performance of sales on a given day.

6. Chargeback Rate: The rate by which customer sales are returned in the form of a chargeback.

Calculated by dividing Chargeback Count by Gross Sale Count for a specified time period.

In the next article, I’ll show you how to analyse by attributes of a sale, for example, emerging trends.

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