What do you want people to do after they’ve watched your video? Most beginners forget to ‘close the sale’. Their efforts go into making the video, getting it up on YouTube, but forget its original purpose. It’s easy to do when you’re in a hurry or engrossed in the technology. But you want people to […]
I’ve started to use video to sell (and upsell!) my digital downloads and information products. Like most beginners, I’m making mistakes at every step. But I’ve learnt a few tricks this week, mostly thanks for Christopher Ming Ryan. Here’s what I learnt.