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	<title>Social Media Writing for Smart People &#187; Techsmith</title>
	<atom:link href="http://www.ivanwalsh.com/tag/techsmith/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ivanwalsh.com</link>
	<description>Get smart with better social media writing skills</description>
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		<title>Why TechSmith should make Jing Pro Free</title>
		<link>http://www.ivanwalsh.com/business-development/why-techsmith-should-make-jing-pro-free/</link>
		<comments>http://www.ivanwalsh.com/business-development/why-techsmith-should-make-jing-pro-free/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 00:47:14 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Camtasia Studio]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[H.264+AAC]]></category>
		<category><![CDATA[high-definition]]></category>
		<category><![CDATA[Jing]]></category>
		<category><![CDATA[Limitations]]></category>
		<category><![CDATA[MPEG-4]]></category>
		<category><![CDATA[Screencast.com]]></category>
		<category><![CDATA[Screenshot]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viddler]]></category>
		<category><![CDATA[Video recording]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=3510</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/why-techsmith-should-make-jing-pro-free/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro1-150x150.png" class="alignleft wp-post-image tfe" alt="Why TechSmith should make Jing Pro Free" title="jingpro1" /></a>Why TechSmith should make Jing Pro Free]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="alignleft" title="jingpro1" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro1.png" alt="Why TechSmith should make Jing Pro Free" width="151" height="151" /></p>
<p>Jing Pro lets you make a high-definition video recording of what you see on your PC, which you can then email, Twitter, send to Facebook, Flickr, or YouTube. It’s brilliant. But, there’s a catch. There a free versions (which does most everything) and a premium version.</p>
<p>So, if the free version is so good, should you upgrade?</p>
<p>There are some limitation and restrictions on Jing Pro.<span id="more-3510"></span></p>
<h3>Jing  Pro Limitations</h3>
<p><img class="alignright" title="jingpro2" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro2.png" alt="Why TechSmith should make Jing Pro Free" width="373" height="236" /></p>
<p>Here’s a few to start with.</p>
<p><strong>Tip</strong>: Complete list of features is  <a href="../2009/06/review-jing-pro-%E2%80%93-record-hd-quality-videos-for-youtube/?dsq=20814372#comment-20814372" target="_blank">here</a>.</p>
<p><strong>1</strong> It doesn’t let you edit proxy settings within the JING application. So, if you are behind a firewall or need to reconfigure on the road, it may get tricky.</p>
<p><strong>2</strong>. You can’t use it as a <a href="http://www.ivanwalsh.com/2009/10/how-to-take-a-screen-shot-of-the-windows-start-menu-bar/">standalone app without connecting</a> to Screencast.com.</p>
<p><strong>3</strong>.  You need to be online as it’s web-based. Fine at work but not much good when you don’t have web access or if the web goes down.</p>
<p><strong>4</strong>.  When it does go down, you need to re-enter your username and password again. This became such a pain for me that I stopped using it and went back to SnagIt.</p>
<p><strong>5</strong>.  There is still a 5 minute limitation. So, if you’ve video is more than this, you’re out of luck.</p>
<h3>Jing  Pro Advantages</h3>
<p>The Pro version is fine if you don’t want to upgrade to Camtasia Studio but want an easy-to-use video-capturing software, for sharing videos on YouTube/Facebook.</p>
<p>Jing is very good at what it does and<strong> for $15 per year is not so expensive.</strong></p>
<p>For light-weight users, the Free version should be fine. <a href="http://www.ivanwalsh.com/category/screen-capture/" target="_blank">You can take nice screenshots</a>, small videos and upload to Screencast.com which also offers 2 GB of storage space.</p>
<p>On the downside, the Free version support only SWF format while Jing Pro supports SWF ands MPEG-4 video, which is required for YouTube HD.</p>
<h3>Should you buy the Pro version?</h3>
<p><strong>No.</strong></p>
<p>Of all the limitations the 5 minute restriction is the biggest barrier. Actually, this is the main reason I have not signed up. If this was raised to 15 minutes, then yes, I’d signup. But 5 minutes is too short!</p>
<p>Simon makes this point on the blog: “In the above “94 Comments” 5 min is mentioned over 50 times … I think that you should listen to the user group and as I stated before: “<strong>drop the time limit on the Pro version and you will make conversions of people from free version to Pro version, and at the end of the day some $$$</strong>”</p>
<p>Matt adds “great job with the Jing project. The idea for allowing users to cut down videos to 5 minutes is a good alternative. <strong>The problem you may face is losing the beauty of simplicity that Jing offers and still leaves the 5 minute constraint.</strong>”</p>
<p>But the bottom line is that the 5 minute time limitation is a show-stopper.</p>
<p>Leonardos Bardelotto says that <cite>“</cite><a href="http://www.ivanwalsh.com/2009/06/review-jing-pro-%E2%80%93-record-hd-quality-videos-for-youtube/?dsq=20814372#comment-20814372" target="_blank">5 min is bad, but they want to sell the Camtasia for bigger time and much more money</a>.”</p>
<p>I agree.</p>
<p>This is the real limitation on this product. I‘ve flagged it on their site. <strong>Most others seem to agree and have encouraged them to make it free to get more market share</strong>.</p>
<p>There are so many free apps out there that charging for this – and the overheads that go with it – don’t seem to justify this decision.</p>
<p>But, it’s they’re product.</p>
<p>What do you think? Have you tried it yet?</p>
<p><strong>PS</strong>: here is a quick list of the key features</p>
<ul>
<li><span> </span>Screenshots directly to <a href="http://www.ivanwalsh.com/category/screen-capture/">Snagit </a>where you can edit the image.</li>
<li><span> </span>Publish it Screencast.com where you can store, file, organize and track the videos.</li>
<li><span> </span>Edit Jing created <a href="http://www.ivanwalsh.com/2009/10/screenshot-10-%E2%80%93-how-to-screen-capture-a-region-desktop-entire-webpage-and-keep-the-hyperlinks/">screencasts </a>in Camtasia Studio. You can also combine multiple videos into a single video, or string several together with a table of contents.</li>
<li><span> </span>Create different Jing folders on Screencast.com, by topic/project/client.</li>
<li><span> </span>Adjust the video’s size to fit your blog or website.</li>
<li><span> </span>Centralize conversations and comments with the new commenting feature.</li>
<li><span> </span>Annotate <a href="http://www.ivanwalsh.com/2009/10/screenshot-10-%E2%80%93-how-to-screen-capture-a-region-desktop-entire-webpage-and-keep-the-hyperlinks/">captured images with arrows, callouts, text and highlights to add emphasis</a></li>
<li><span> </span>Narrate Jing-recorded screencast videos for even greater clarity before sharing</li>
<li><span> </span>Generate <a href="http://www.ivanwalsh.com/2009/10/how-to-take-a-screen-shot-of-the-windows-start-menu-bar/">HTML code to so you can embed it on your blog or website</a></li>
<li><span> </span>Customize the sharing buttons so those they use most are only a click away.</li>
<li><span> </span>Screencasts are delivered in HD-quality video for the Web</li>
<li><span> </span>Jing logos and links are removed from the start and end of newly-recorded videos.</li>
<li><span> </span>Publish directly to YouTube, Vimeo, Viddler and MSN Video, Flickr</li>
<li><span> </span>Jing Pro produces MPEG-4 AVC video files for Flash delivery with H.264+AAC compression.</li>
</ul>
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		</item>
		<item>
		<title>Screen Capture Tip #11, How to Batch Process Groups of Images</title>
		<link>http://www.ivanwalsh.com/business-development/snagit-how-to-batch-process-groups-of-images/</link>
		<comments>http://www.ivanwalsh.com/business-development/snagit-how-to-batch-process-groups-of-images/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 04:47:37 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Adobe Photoshop]]></category>
		<category><![CDATA[Batch Conversion Wizard]]></category>
		<category><![CDATA[Batch Process]]></category>
		<category><![CDATA[Batch Processing]]></category>
		<category><![CDATA[Border]]></category>
		<category><![CDATA[Caption]]></category>
		<category><![CDATA[Catalog Browser]]></category>
		<category><![CDATA[Color Depth]]></category>
		<category><![CDATA[File Conversions]]></category>
		<category><![CDATA[File Format]]></category>
		<category><![CDATA[Filters]]></category>
		<category><![CDATA[graphic]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Image Editing]]></category>
		<category><![CDATA[Image Resolution]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[JPEG]]></category>
		<category><![CDATA[Portable Network Graphics]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Watermark]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[Windows Explorer]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=2782</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/snagit-how-to-batch-process-groups-of-images/"><img align="left" hspace="5" width="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Snagit-Logo.jpg" class="alignleft wp-post-image tfe" alt="Snagit Screen Capture logo" title="Snagit Screen Capture logo" /></a>Do you need spend hours trying to make all your photos be the same size, format, with your company watermarks added in the corner? How can you convert 100 images to same file format, add a 1 pixel black border, and make them all the same size in less that 5 minutes? Here&#8217;s how. How [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-2791  alignleft" title="Snagit Screen Capture logo" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Snagit-Logo.jpg" alt="Snagit Screen Capture logo" width="34" height="31" />Do you need spend hours trying to make all your photos be the same size, format, with your company watermarks added in the corner? How can you convert 100 images to same file format, add a 1 pixel black border, and make them all the same size in less that 5 minutes? Here&#8217;s how.<span id="more-2782"></span></p>
<h3>How to Batch Process Groups of Images</h3>
<p>I used to use Adobe Photoshop to batch process photos but have now moved to Snagit.</p>
<p>One of the hidden features in Snagit is its Batch Conversion Wizard. This lets you convert your images in a batch. Even better is that you can modify all the images on the fly, for example, give all the images a black border or converting them to the same file format.</p>
<p>This saves an immense amount of time ensures that all your images are the same size, format and whatever settings you want.</p>
<h3>Snagit Batch Process Wizard</h3>
<p>You can apply SnagIt’s image editing filters to multiple captures in batch processing mode. You can also convert one or more graphic image files from one format to another.</p>
<p>For example, you might want to convert low-res BMP files into PNG and store them in another directory for your website.</p>
<p>The SnagIt Catalog Browser processes the file conversions and saves them to the Output directory you want. Any filters you applied appear in the Conversion Filters box.</p>
<p>The files are individually converted to the selected format and stored in the folder you select.</p>
<p><strong>NOTE</strong>: The original files are not changed. Snagit creates new files for each batch process.</p>
<h3>How to Batch Process Images</h3>
<p>You can batch process the images are follows:</p>
<p><strong>Step 1. Select Files </strong></p>
<p><strong>1</strong>. In <strong>Windows Explorer</strong>, select the files you want to process.</p>
<p><strong>2</strong>. <strong>Right-click</strong> on the files.</p>
<p><strong>Tip:</strong> hold down <strong>CTRL</strong> and click on individual files if you don’t want all the images in the folder.</p>
<p><img class="size-full wp-image-1075  alignnone" title="How to Batch Process Images with Snagit - 1 Select Files" src="http://www.wordtipsandtricks.com/wp-content/uploads/2009/09/How-to-Batch-Process-Images-with-Snagit-1-Select-Files.jpg" alt="How to Batch Process Images with Snagit - 1 Select Files" width="421" height="226" /></p>
<p><strong>3</strong>. Select <strong>Snagit</strong> and <strong>Batch Convert Images</strong>.</p>
<p><img class="size-full wp-image-2789 alignnone" title="How to Batch Process Images with Snagit - 1 Add Files" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/How-to-Batch-Process-Images-with-Snagit-1-Add-Files.png" alt="How to Batch Process Images with Snagit - 1 Add Files" width="468" height="501" /></p>
<p><strong>Note: </strong>you can also use the <strong>Catalog Browser</strong> in Snagit. Open it and then use <strong>Edit, Select All </strong>to select all files or <strong>hold CTRL</strong> and select individual files.</p>
<p><img class="size-full wp-image-1074  alignnone" title="Snagit Catalog Browser" src="http://www.wordtipsandtricks.com/wp-content/uploads/2009/09/Snagit-Catalog-Browser1.JPG" alt="Snagit Catalog Browser" width="412" height="312" /></p>
<h3>Step 2. Conversion Filters</h3>
<p>Use the conversion filters to:</p>
<ul>
<li>Modify the Color Depth</li>
<li>Substitute Colors</li>
<li>Change the Image Resolution</li>
<li>Rescale the Image</li>
<li>Add a Caption, for example, a notice or warning message</li>
<li>Add a Border and select the size, color and other special effects</li>
<li>Add a Watermark, for example, DRAFT, or the name of your website or business</li>
<li>Trim the image, so that it’s more uniform</li>
</ul>
<p>For example, in the screenshot, you can see that we added a white background, drop shadow and positioned it towards the lower right.</p>
<p><img class="size-full wp-image-1077  alignnone" title="How to Batch Process Images with Snagit - 2 Add Watermark" src="http://www.wordtipsandtricks.com/wp-content/uploads/2009/09/How-to-Batch-Process-Images-with-Snagit-2-Add-Watermark.JPG" alt="How to Batch Process Images with Snagit - 2 Add Watermark" width="620" height="535" /></p>
<p>In this example, you can see that we added the <a href="http://www.klariti.com/">www.Klariti.com</a> logo to the lower left corner of the box shot.</p>
<p><img class="size-full wp-image-1078  alignnone" title="How to Batch Process Images with Snagit - 2 Add Watermark to Screenshot" src="http://www.wordtipsandtricks.com/wp-content/uploads/2009/09/How-to-Batch-Process-Images-with-Snagit-2-Add-Watermark-to-Screenshot.jpg" alt="How to Batch Process Images with Snagit - 2 Add Watermark to Screenshot" width="400" height="345" /></p>
<p>And this is what the finished box shot looks like. You can add your own company logo to screenshots in the same way.</p>
<p>Once you have finished with the conversion filters, click <strong>Next</strong>.</p>
<p><strong> </strong></p>
<h3>Step 3. Output Options</h3>
<p>Here you setup the output options:</p>
<p>1. In the <strong>Output directory</strong>, select a folder where you want to save the files.</p>
<p>2. In the <strong>File Format dropdown list</strong>, select a file format, for example PNG or JPG.</p>
<p><img class="size-full wp-image-1079  alignnone" title="How to Batch Process Images with Snagit - 4 Select File Format" src="http://www.wordtipsandtricks.com/wp-content/uploads/2009/09/How-to-Batch-Process-Images-with-Snagit-4-Select-File-Format.png" alt="How to Batch Process Images with Snagit - 4 Select File Format" width="468" height="501" /></p>
<p>All files will be converted to the same format.</p>
<p>3. In <strong>File name</strong>:</p>
<p>Use the default Windows file name or create your own naming conventions.</p>
<p>Note: I have found the Automatic file name to be a bit problematic. You might need to experiment here until you get it right.</p>
<p>4. Click <strong>Next</strong>.</p>
<h3>Step 4. Ready for the Conversion Process</h3>
<p>Check that you’re happy with the settings. Go back and change if needs be.</p>
<p>Click <strong>Finish</strong>.</p>
<p><img class="size-full wp-image-1080  alignnone" title="How to Batch Process Images with Snagit - 5 Convert Images" src="http://www.wordtipsandtricks.com/wp-content/uploads/2009/09/How-to-Batch-Process-Images-with-Snagit-5-Convert-Images.png" alt="How to Batch Process Images with Snagit - 5 Convert Images" width="468" height="501" /></p>
<p>The conversion process starts.</p>
<p>When the conversion is complete, the converted images will be displayed in the output folder you selected and the Catalog Browser.</p>
<p>The images will be converted to format you selected, filters will be applied, and the new images will be saved to the folder you selected.</p>
<h3>Summary</h3>
<p>If you know better ways to convert images and run batch processes, please let me know. I used to use Photoshop but found it didn’t have the range of effects that Snagit has.</p>
<p>Is there another screenshot product that does a better job?</p>
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		</item>
		<item>
		<title>Screenshot Tip #10 – how to capture a Region, Desktop, Entire Webpage and keep the Hyperlinks</title>
		<link>http://www.ivanwalsh.com/business-development/screenshot-10-%e2%80%93-how-to-screen-capture-a-region-desktop-entire-webpage-and-keep-the-hyperlinks/</link>
		<comments>http://www.ivanwalsh.com/business-development/screenshot-10-%e2%80%93-how-to-screen-capture-a-region-desktop-entire-webpage-and-keep-the-hyperlinks/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 04:27:55 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[diagrams]]></category>
		<category><![CDATA[graphics]]></category>
		<category><![CDATA[illustrations]]></category>
		<category><![CDATA[image editor]]></category>
		<category><![CDATA[print screen]]></category>
		<category><![CDATA[Screen Capture]]></category>
		<category><![CDATA[screen capture software]]></category>
		<category><![CDATA[screen captures]]></category>
		<category><![CDATA[Screen Dump]]></category>
		<category><![CDATA[screencapture]]></category>
		<category><![CDATA[Screenshot]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Technical Documents]]></category>
		<category><![CDATA[Techsmith]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=2756</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/screenshot-10-%e2%80%93-how-to-screen-capture-a-region-desktop-entire-webpage-and-keep-the-hyperlinks/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/09/Snagit-User-Interface-small-150x150.png" class="alignleft wp-post-image tfe" alt="Snagit User Interface - small" title="Snagit User Interface - small" /></a>Here is the simplest way to take a screenshot of a region, desktop, an entire webpage and also how to include the hyperlinks if you want to save the webpage as a SWF or PDF. We’re going to use SnagIt as our preferred tool for taking screenshots.]]></description>
			<content:encoded><![CDATA[<p></p><p>Here is the simplest way to take a screenshot of a region, desktop, an entire webpage and also how to include the hyperlinks if you want to save the webpage as a SWF or PDF. We’re going to use SnagIt as our preferred tool for taking screenshots. After this I’ll walk you through more advanced features.<span id="more-2756"></span></p>
<p>Follow these steps to take your screenshot:</p>
<p><strong>1</strong>. <strong>Open the webpage page or document</strong> you want to capture. I’m looking at <a href="http://klariti.com/shop/">http://klariti.com/shop/</a></p>
<p><strong>2</strong>. Open <strong>SnagIt</strong>.</p>
<p><img class="size-full wp-image-2757 alignnone" title="Snagit User Interface - small" src="http://www.ivanwalsh.com/wp-content/uploads/2009/09/Snagit-User-Interface-small.png" alt="Snagit User Interface - small" width="528" height="287" /></p>
<p><strong>3</strong>. Select a <strong>Capture Profile</strong>.</p>
<p><img class="size-full wp-image-2758 alignnone" title="Snagit Basic Capture Profiles" src="http://www.ivanwalsh.com/wp-content/uploads/2009/09/Snagit-Basic-Capture-Profiles.png" alt="Snagit Basic Capture Profiles" width="521" height="164" /></p>
<p><strong>Region</strong> – use this to capture a specific part of the window</p>
<p>I tool a screenshot of a section of the klariti sales page.</p>
<p><img class="size-full wp-image-2759 alignnone" title="Screenshot of Region" src="http://www.ivanwalsh.com/wp-content/uploads/2009/09/Screenshot-of-Region.jpg" alt="Screenshot of Region" width="660" height="87" /></p>
<p><strong>Window</strong> — use this to capture the active window but not the entire desktop</p>
<p>I tool a screenshot of the klariti sales webpage, but only what was displayed on my desktop. I reduced it by 66% and cropped the edges.</p>
<p><img class="size-full wp-image-2761 alignnone" title="Screenshot of Window" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Screenshot-of-Window.jpg" alt="Screenshot of Window" width="267" height="232" /></p>
<p><strong>Full screen</strong> – use this to capture the entire desktop</p>
<p>Same screenshot of klariti, but I took the entire desktop, including web browser. I reduced it by 33%.</p>
<p><img class="size-full wp-image-2763 alignnone" title="Screenshot of Full Screen" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Screenshot-of-Full-Screen.jpg" alt="Screenshot of Full Screen" width="528" height="297" /></p>
<p><strong>Scrolling</strong> <strong>Window</strong> — use this to capture a window that does not fit in your monitor, for example , a webpage.</p>
<p>Same screenshot, but Snagit scrolled all the way to the end of the web browser. I reduced it by 33%.</p>
<p>You can see the entire screenshots over here on Flickr.</p>
<p><img class="size-full wp-image-2764 alignnone" title="Screenshot of scrolling window, cropped" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Screenshot-of-scrolling-window-cropped.jpg" alt="Screenshot of scrolling window, cropped" width="522" height="305" /></p>
<p><strong>Web Page</strong> – use this if you want to capture a webpage and also keep it links.</p>
<p>Finally, I made a screen capture of the webpage. I saved this as a PDF, which retains all the hyperlinks. You can also save it as a SWF or a Snagit SNAG file, which you can edit later on.</p>
<p><img class="size-full wp-image-2765 alignnone" title="Snagit Screenshot Editor" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Snagit-Screenshot-Editor.jpg" alt="Snagit Screenshot Editor" width="800" height="435" /></p>
<p><strong>Tip</strong>: when you choose this option, <strong>wait for a second for Snagit to start</strong>. After 2 or 3 seconds it will start scrolling down the screen, capturing the page as it goes.  Likewise, wait a second for it to open in the Image editor.</p>
<p><img class="size-full wp-image-2767 alignnone" title="Snagit, convert links into hotspots for screen capture" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Snagit-convert-links-into-hotspots-for-screen-capture.jpg" alt="Snagit, convert links into hotspots for screen capture" width="409" height="302" /></p>
<p>When you get there, select either PDF, HTML, SNAG, or SWF as the file format for retaining the hyperlinks.</p>
<p><img class="size-full wp-image-2766 alignnone" title="Snagit, Webpage converted into PDF with Hotspots and Active Hyperlinks" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Snagit-Webpage-converted-into-PDF-with-Hotspots-and-Active-Hyperlinks.jpg" alt="Snagit, Webpage converted into PDF with Hotspots and Active Hyperlinks" width="479" height="365" /></p>
<p>Note that the hyperlinks in the PDF of the screenshot are now active. Impressive!</p>
<p><strong>4. Switch back to the web page </strong>or document you want to capture.</p>
<p><strong>5. </strong>Click<strong> Capture</strong>.</p>
<p><img class="size-full wp-image-2768 alignnone" title="SnagIt Capture button" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/SnagIt-Capture-button.gif" alt="SnagIt Capture button" width="132" height="95" /></p>
<p><strong>6</strong>. The screenshot is displayed in the Capture Preview window.</p>
<p>Depending on your setup, Snagit will:</p>
<p>a) Display a box with an explanation of how to complete the capture or</p>
<p>b) Open the image in Snagit Capture Preview automatically.</p>
<p>This is where you can <strong>modify the image, for example, add a border,</strong> create a nice edge special effort or save it in a preferred file format.</p>
<p><strong>Profile Settings Tip</strong>: you can also click an output on the <strong>Output Options toolbar</strong> or you can automate the process by creating a ‘profile’.</p>
<p>A profile is a group of setting that you save so that it performs that same action every time, for example, save all screenshots in .PNG, add a 1 pixel border, and reduce the image size by 50%. Profiles are one of the best features in Snagit and saves endless hours formatting screenshots. You can setup multiple profiles and use each setting depending on the project you&#8217;re working on.</p>
<p><strong>7</strong>. Click <strong>Done.</strong></p>
<p><strong><img class="size-full wp-image-2769 alignnone" title="Snagit Basic Capture Menu Bar" src="http://www.ivanwalsh.com/wp-content/uploads/2009/10/Snagit-Basic-Capture-Menu-Bar.gif" alt="Snagit Basic Capture Menu Bar" width="733" height="123" /><br />
</strong></p>
<p>If you don’t choose an output before clicking Done, Snagit will prompted you to save the screenshot as a file so you don’t lose the image by accident.</p>
<p><strong>Next</strong></p>
<p>Next week, I’ll look at how to get this nice skewered effect. Stay tuned!</p>
<p><img class="alignnone" src="http://farm4.static.flickr.com/3344/3645494875_bbfee19c69.jpg" alt="" width="239" height="194" /></p>
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		<title>How To Take a Screen Shot Of the Windows Start Menu Bar?</title>
		<link>http://www.ivanwalsh.com/business-development/how-to-take-a-screen-shot-of-the-windows-start-menu-bar/</link>
		<comments>http://www.ivanwalsh.com/business-development/how-to-take-a-screen-shot-of-the-windows-start-menu-bar/#comments</comments>
		<pubDate>Sat, 17 Oct 2009 05:12:48 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=2793</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/how-to-take-a-screen-shot-of-the-windows-start-menu-bar/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/09/How-to-Screen-Capture-Windows-Start-Menu-150x150.jpg" class="alignleft wp-post-image tfe" alt="How to Screen Capture Windows Start Menu" title="How to Screen Capture Windows Start Menu" /></a>Most screenshot software doesn’t let you take a screen capture of the Windows menu bar. Here’s a workaround.]]></description>
			<content:encoded><![CDATA[<p></p><p>Most screenshot software doesn’t let you take a screen capture of the Windows menu bar. Here’s a workaround.<span id="more-2793"></span><br />
To Take a Screen Shot Of The Windows Start Menu Bar:</p>
<ol>
<li>Hold down <strong>Shift</strong></li>
<li>Press the <strong>Start Menu Bar</strong></li>
<li>Press <strong>Print Screen </strong>on your keyboard.</li>
</ol>
<p style="text-align: center;"><strong><img class="size-full wp-image-2794  aligncenter" title="How to Screen Capture Windows Start Menu" src="http://www.ivanwalsh.com/wp-content/uploads/2009/09/How-to-Screen-Capture-Windows-Start-Menu.jpg" alt="How to Screen Capture Windows Start Menu" width="251" height="593" /></strong></p>
<p><strong>BUT how do you do this?</strong></p>
<p>Take a screenshot of the Window startup screen?</p>
<p>I don’t know. Do you?</p>
<p>If you do know, describe how to do this below.</p>
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		<title>Screenshot Tips #1 &#8211; Difference between Screen Shots and Screen Dumps</title>
		<link>http://www.ivanwalsh.com/business-development/screenshot-tips-1-difference-between-screen-shots-and-screen-dumps/</link>
		<comments>http://www.ivanwalsh.com/business-development/screenshot-tips-1-difference-between-screen-shots-and-screen-dumps/#comments</comments>
		<pubDate>Sun, 11 Oct 2009 03:07:26 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=2751</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/screenshot-tips-1-difference-between-screen-shots-and-screen-dumps/"><img align="left" hspace="5" width="50" src="http://farm3.static.flickr.com/2423/3645494799_0632b06176.jpg" class="alignleft wp-post-image tfe" alt="" title="" /></a>This is the first part in a series of lessons on how to create professional-looking screenshots. We’ll start with the basics and walk you through more advanced techniques, such as blending, merging and adding special effects to your screenshots. What are screenshots? Screenshot play an important part in how we read and understand technical documents. [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>This is the first part in a series of lessons on how to create professional-looking screenshots. We’ll start with the basics and walk you through more advanced techniques, such as blending, merging and adding special effects to your screenshots.<span id="more-2751"></span></p>
<p><strong><a href="http://www.flickr.com/photos/ivanwalsh/3645494799/" target="_blank"><img class="alignleft" src="http://farm3.static.flickr.com/2423/3645494799_0632b06176.jpg" alt="" width="218" height="200" /></a>What are screenshots?</strong></p>
<p>Screenshot play an important part in how we read and understand technical documents.</p>
<p>A screenshot, also called a screen capture, or screen dump, is an image taken by screen capture software to record the visible items displayed on the monitor or another device.</p>
<p>Screenshots can be used to demonstrate how a program works, a particular problem a user might be having, or for training purposes.</p>
<p>All three terms are often used interchangeably; however, some people distinguish between them as follows:</p>
<ul>
<li>Screenshot &#8211; Outputting the entire screen in an image format such as BMP, PNG, or JPEG.</li>
<li>Screen dump &#8211; The display system dumps what it is using internally upon request, such as XWD X Window Dump image data in the case of X11 or PNG in the case of Mac OS X.</li>
<li>Screen capture &#8211; Capturing the screen over an extended period of time to form a video file. Also called screen recording.</li>
</ul>
<p><strong>Game screenshots</strong></p>
<p>Screenshots are used when marketing video games, for example, on the packaging. Throughout the history of screenshots, there have been some deceptive practices, such as using a screenshot from a computer platform with better graphics to show how a game would display.</p>
<p>In the 1990s, when pre-rendered videos became a part of intermissions in games, some game boxes included screenshots from the in-game videos, which deceived potential buyers about overall game play.</p>
<p><strong>Internet uses</strong></p>
<p>Many web users add screenshots of their favorite movies and television shows when creating icons for LiveJournal, MSN Messenger, and Internet forums.</p>
<p><strong>Employee Surveillance</strong></p>
<p>Performance monitoring software now records, i.e. with screenshots, the activities of employees. The software can monitor employees through keyloggers and automatic screenshot software. Screenshots are taken at intervals to monitor employees.</p>
<p><strong>Android OS</strong></p>
<p>Screenshots of the Android OS can be taken by connecting the device to a computer, turning on USB debugging on the device, and running the Dalvik Debug Monitor Service (DDMS) program on the computer. Within that program, screenshots can be taken through the &#8220;Device&#8221; menu.</p>
<p><strong>iPhone OS</strong></p>
<p>Press and hold the Home button, then press the Sleep/Wake button. The screen will flash and the picture will be stored in the &#8220;Camera Roll&#8221; on the iPhone or in &#8220;Saved Photos&#8221; on the iPod touch. From there you can sync it to your computer.</p>
<p><strong>Mac OS X</strong></p>
<ul>
<li>Press Command-Shift-3 to take a screenshot of the entire screen.</li>
<li>Press Command-Shift-4 to take a screenshot of a chosen area of the screen or if you press Space afterwards you can choose a window on the screen to individually screenshot.</li>
</ul>
<p>You can also use the Grab application to take screenshots.</p>
<p><strong>Microsoft Windows</strong></p>
<p>Press the Print Screen key to take a screenshot of the entire desktop area. This places it in the clipboard. Press the Alt key and Print Screen to capture the active window only, i.e. the window that you&#8217;re working on. This removes the background and saves you having to crop the image.</p>
<p><strong>Windows Vista</strong></p>
<p>This includes a utility called Snipping Tool, which lets you take screenshots (called snips) of windows, rectangular areas, or a free-form area.</p>
<p>Snips can be annotated, saved as image, HTML page, or emailed</p>
<p>Most of the major operating systems have no built-in mechanisms to record videos of the screen (recording how the user moves the mouse around, clicks icons, types text etc. as a movie).</p>
<p><strong>Screenshot software</strong></p>
<p>These software packages include features such as excluding the mouse, automat cropping, timed shots and autoscroll.</p>
<ul>
<li>Brosix (Windows)</li>
<li>Capture Assistant (Windows)</li>
<li>Captus (Windows)</li>
<li>IrfanView (Windows)</li>
<li>SnagIt (Windows)</li>
<li>Snapz Pro X (Mac OS X)</li>
<li>Window Clippings (Windows)</li>
</ul>
<p><strong>Technical issues</strong></p>
<p>On Windows, screenshots of games sometimes fail, giving you a blank rectangle.</p>
<p>The reason for this is that the graphics are bypassing the normal screen and going to a high-speed graphics processor on the graphics card by using a method called ‘hardware overlay’.</p>
<p>One way these images can be captured is to turn off the hardware overlay.</p>
<p>In Windows XP, you can disable this as follows:</p>
<ol>
<li>Open the Display Properties menu</li>
<li>Click the &#8220;Settings&#8221; tab</li>
<li>Click &#8220;Advanced&#8221;, &#8220;Troubleshoot&#8221;, and</li>
<li>Move the Hardware Acceleration Slider to &#8220;None.&#8221;</li>
</ol>
<p><strong>Copyright issues</strong></p>
<p>The use of screenshots may be an infringement of copyright on software programs, as it is a derivative work created by the software.</p>
<p>Regardless of copyright, screenshots may still be legally used under the principle of fair use in the U.S. or fair dealing and similar laws in other countries.</p>
<p>That’s a quick introduction into screenshots.</p>
<p>What I’ll do next is get started on creating your first screenshots and then start adding more and more screen capture tricks as we go along.</p>
<p>P.S. – if you&#8217;re having trouble taking screenshots, drop me a line and tell me what you want to do. Maybe we can help. If possible, post the screenshots on the web somewhere rather than emailing me as the email filters may not let it through.</p>
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		<title>What&#8217;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</title>
		<link>http://www.ivanwalsh.com/business-development/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer/</link>
		<comments>http://www.ivanwalsh.com/business-development/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 04:30:02 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1797</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-150x150.jpg" class="alignleft wp-post-image tfe" alt="forrester" title="forrester" /></a>Forrester's Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.]]></description>
			<content:encoded><![CDATA[<p></p><div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">hat&#8217;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.”</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">You can use the tool on this page to get started.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If you’ve read it, please let me know what you think.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Regards,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ivan</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and you can Twitter me @ivanwalsh</div>
<p>Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.” <span id="more-1797"></span></p>
<p>You can use the tool here to get started. <a href="http://www.forrester.com/Groundswell/profile_tool.html">www.forrester.com/Groundswell</a></p>
<p><img class="aligncenter size-medium wp-image-1799" title="forrester" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-300x191.jpg" alt="forrester" width="300" height="191" /></p>
<p>Features of this profile:</p>
<p>• For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides)</p>
<p>• Bars indicate the percentage of the selected demographic that are in each Social Technographics group.</p>
<p>• The white marks indicate the same percentages for the whole population of the country selected.</p>
<p>• The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.</p>
<p>• The message &#8220;No data available&#8221; appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to &#8220;Not specified&#8221;.</p>
<div>Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<p>Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</p>
<p>If you’ve read it, please let me know what you think.</p>
<p>Regards,</p>
<p>Ivan</p>
<p>and you can Twitter me @ivanwalsh</p>
<p><strong>Note</strong>: Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.</p>
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		<title>What&#039;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</title>
		<link>http://www.ivanwalsh.com/how-to/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer-2/</link>
		<comments>http://www.ivanwalsh.com/how-to/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer-2/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 04:30:02 +0000</pubDate>
		<dc:creator>Ivan Walsh</dc:creator>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1797</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer-2/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-150x150.jpg" class="alignleft wp-post-image tfe" alt="forrester" title="forrester" /></a>Forrester's Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.]]></description>
			<content:encoded><![CDATA[<p></p><div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">hat&#8217;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.”</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">You can use the tool on this page to get started.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If you’ve read it, please let me know what you think.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Regards,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ivan</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and you can Twitter me @ivanwalsh</div>
<p>Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.” <span id="more-3872"></span></p>
<p>You can use the tool here to get started. <a href="http://www.forrester.com/Groundswell/profile_tool.html">www.forrester.com/Groundswell</a></p>
<p><img class="aligncenter size-medium wp-image-1799" title="forrester" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-300x191.jpg" alt="forrester" width="300" height="191" /></p>
<p>Features of this profile:</p>
<p>• For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides)</p>
<p>• Bars indicate the percentage of the selected demographic that are in each Social Technographics group.</p>
<p>• The white marks indicate the same percentages for the whole population of the country selected.</p>
<p>• The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.</p>
<p>• The message &#8220;No data available&#8221; appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to &#8220;Not specified&#8221;.</p>
<div>Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<p>Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</p>
<p>If you’ve read it, please let me know what you think.</p>
<p>Regards,</p>
<p>Ivan</p>
<p>and you can Twitter me @ivanwalsh</p>
<p><strong>Note</strong>: Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.</p>
]]></content:encoded>
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		<title>Snagit Tip &#8211; How to create a Mirror edge at the bottom of your screenshots</title>
		<link>http://www.ivanwalsh.com/business-development/snagit-tip-how-to-create-a-mirror-edge-at-the-bottom-of-your-screenshots/</link>
		<comments>http://www.ivanwalsh.com/business-development/snagit-tip-how-to-create-a-mirror-edge-at-the-bottom-of-your-screenshots/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 07:29:25 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1813</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/snagit-tip-how-to-create-a-mirror-edge-at-the-bottom-of-your-screenshots/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>Snagit Tip - How to create a Mirror edge at the bottom of your screenshots]]></description>
			<content:encoded><![CDATA[<p></p><p>There are many ways to do this but this is how I create that nice mirror effect you see at the end of product images and screenshots. <span id="more-1813"></span></p>
<p>[ad#adc-2]</p>
<p>1. In Snagit, open the image you want to use</p>
<p>2. Copy the image. </p>
<p>3. Hold the handles at the bottom of the canvas and drag down. Increase the size of the canvas (not the image) to 200%. So, you’ve doubled the space available.</p>
<p>4. Paste the image.</p>
<p>5. Drag it down the canvas so it’s just under the top image. </p>
<p>6. Flip it.</p>
<p>7. Align the flipped (i.e. the upside down image) with the one on top. </p>
<p>8. Use Zoom to align. </p>
<p>9. Crop the lower image. Leave only a small edge i.e. what you&#8217;re going to make into the nice mirror effect.</p>
<p>9. Select the lower image. </p>
<p>10. Select Effect, Image Processing, Average Blur</p>
<p>11. Select 3. </p>
<p>This should give you a nice mirror effect as you can see in this example. </p>
<p>Let me know how you’d have done it!</p>
<p>Regards,</p>
<p>Ivan</p>
<p>Twitter @ivanwalsh<br />
Facebook http://www.facebook.com/ivanwalsh/<br />
Flickr http://www.flickr.com/photos/ivanwalsh/<br />
Ivan: http://www.ivanwalsh.com</p>
<p>[ad#adc-2]</p>
]]></content:encoded>
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		<title>How to Improve your Style Guide</title>
		<link>http://www.ivanwalsh.com/how-to/how-to-improve-your-style-guide/</link>
		<comments>http://www.ivanwalsh.com/how-to/how-to-improve-your-style-guide/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 01:19:48 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1612</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/how-to-improve-your-style-guide/"><img align="left" hspace="5" width="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/alice07a-150x150.gif" class="alignleft wp-post-image tfe" alt="Alice in Worderland" title="alice07a" /></a>How to Improve your Style Guide. PerfectIt does not require any kind of configuration. Once you install it, you can use it straight away to find mistakes in any MS Word document. This article is for users who want to get even more out of PerfectIt by fine-tuning it to search for particular errors or to enforce a style guide.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-thumbnail wp-image-1614 alignright" title="alice07a" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/alice07a-150x150.gif" alt="Alice in Worderland" width="150" height="150" />We reviewed PerfectIt last month and were impressed with its ability to edit and  test our documents.</p>
<p><span> <span> <span> <span> Daniel Heuman, the founder of Intelligent Editing Ltd has prepared this tutorial  that goes into more detail and show some of the ways you can get more out of  this editing product. Here&#8217;s Daniel.</span></span></span></span></p>
<p><span id="more-1612"></span></p>
<p>[ad]</p>
<p>PerfectIt does not require any kind of configuration. Once you install it, you  can use it straight away to find mistakes in any MS Word document.</p>
<p>This article  is for users who want to get even more out of PerfectIt by fine-tuning it to  search for particular errors or to enforce a style guide.</p>
<h2>Fine-tuning PerfectIt</h2>
<p>You can set your rules for how PerfectIt checks:</p>
<ul>
<li> Hyphenation</li>
<li> Common typos</li>
<li> Numbers in sentences</li>
<li> Spelling variations</li>
<li> Keywords left in the body of text</li>
<li> Use of capital letters</li>
<li> Punctuation of bullets and lists</li>
<li> Capitals in bullets and lists</li>
</ul>
<p>There are two ways to build your rules into PerfectIt, you can add them  organically when PerfectIt runs or you can use the configuration screen.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://ecx.images-amazon.com/images/I/515RW8ZDCHL._SL210_.jpg" alt="" width="138" height="210" /></p>
<p style="text-align: center;"><a href="http://astore.amazon.com/klaritiwritin-20/detail/1887902899">Common Errors in English Usage</a></p>
<p><strong>Organic fine-tuning</strong></p>
<p>The easiest way to add rules for checking is to teach PerfectIt your preferences  as you use it. When PerfectIt finds an error, just click the &#8220;Customise Test&#8221;  menu to either exclude that from future searches or build a rule for checking  it.</p>
<p>For example, if PerfectIt states that an abbreviation appears in two forms:  &#8220;NASA&#8221; and &#8220;N.A.S.A.&#8221;, you can use the menus to specify that &#8220;NASA&#8221; is always  preferred. After that, PerfectIt will prompt for any instance of &#8220;N.A.S.A.&#8221; with  any document you test.</p>
<div class="captioned">
<div><strong>Fine-tuning with the configuration screen</strong></div>
</div>
<p>You can specify an even wider set of rules by using the configuration screen. To  load the configuration screen, select &#8220;Advanced&#8230;&#8221; from the &#8220;Customise Test&#8221;  menu. This will provide options for setting your own checking rules. For  example, to specify that semi-colons are the preferred punctuation for short  bullet points, choose &#8220;Settings for Lists, Numbers and Compounds&#8221;, then choose  &#8220;Punctuate Short Items&#8221;, then select &#8220;A Semi-Colon&#8221; from the drop down menu.  Save your changes and PerfectIt will notify you if it finds any bullet points  with other types of punctuation.</p>
<div class="captioned">
<div><img title="Changing preferences for bullets / lists" src="file:///C:/Documents%20and%20Settings/Administrator/My%20Documents/My%20Web%20Sites/listspreferences.jpg" alt="Bullets and lists" /></div>
</div>
<h2>The advantage of customised versions of PerfectIt</h2>
<p>It is possible to share configurations between computers – just copy the files &#8216;CustomExclusionLists&#8217;  and &#8216;CustomFindLists&#8217; from one computer to another. However, for organisations,  the best way to ensure that rules are standardised across computers is to have  Intelligent Editing prepare a customised version for you. Intelligent Editing  will scan your library for inconsistencies and review those with you. Then we&#8217;ll  build a version of PerfectIt that is custom-designed for your organisation.  We&#8217;ll include all of your preferences and supply you with a version that is  built for the specifics of your style guide.</p>
<h2>Conclusion</h2>
<p>Style guides are important documents that all too often go ignored. With  PerfectIt, you can quickly and easily check that reports, articles, contracts  and proposals are all aligned with your style guide. You can build in the  checking that is most important to you and ensure that documents are reviewed  completely for the mistakes that matter most. To try PerfectIt for free, <a href="http://intelligentediting.com/download.aspx">download</a> it  now.</p>
<p><span> </span></p>
<h2>About the Author</h2>
<p><span> <span> Daniel Heuman, Founder, Intelligent Editing Ltd. </span></span></p>
<p><span> Intelligent Editing Ltd specializes in software solutions that deliver faster,  more accurate editing for professionals. </span> <a href="http://intelligentediting.com/checkyourstyleguide.aspx"> http://intelligentediting.com</a></p>
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		<title>Groundswell &#8211; How Social Media Technoloiges Really Work</title>
		<link>http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/</link>
		<comments>http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 04:28:01 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1793</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>I’ve been reading this book most of the weekend. It’s a terrific exploration of social media and how social media technologies are effecting corporations and companies from a business perspective. I thought you might want look at these links as these are the footnotes to the book and provide some very interesting material. Worth a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I’ve been reading this book most of the weekend. It’s a terrific exploration of social media and how social media technologies are effecting corporations and companies from a business perspective. I thought you might want look at these links as these are the footnotes to the book and provide some very interesting material. Worth a look if you&#8217;re trying to get a handle on how twitter, facebook and the rest will impact your profit margin.<span id="more-1793"></span></p>
<table border="0">
<tbody>
<tr>
<td><a name="site1-1"></a><a href="http://www.businessweek.com/magazine/content/06_33/b3997002.htm" target="_blank">site1-1</a></td>
<td><em>BusinessWeek</em> article on Digg&#8217;s Kevin  Rose</td>
</tr>
<tr>
<td><a name="site1-2"></a><a href="http://rudd-o.com/archives/2007/04/30/spread-this-number/" target="_blank">site1-2</a></td>
<td>Rudd-O&#8217;s blog post on HD-DVD code</td>
</tr>
<tr>
<td><a name="site1-4"></a><a href="http://blog.digg.com/?p=73" target="_blank">site1-4</a></td>
<td>Digg blog explains why HD-DVD link was  removed</td>
</tr>
<tr>
<td><a name="site1-5"></a><a href="http://blogsearch.google.com/" target="_blank">site1-5</a></td>
<td>Google Blogsearch</td>
</tr>
<tr>
<td><a name="site1-6"></a><a href="http://www.youtube.com/watch?v=L9HaNbsIfp0" target="_blank">site1-6</a></td>
<td>YouTube musical video of HD-DVD code</td>
</tr>
<tr>
<td><a name="site1-7"></a><a href="http://www.downloadsquad.com/2007/05/01/hd-dvd-key-fiasco-is-an-example-of-21st-century-digital-revolt/" target="_blank">site1-7</a></td>
<td>Digg member Grant Robertson on the HD-DVD  incident</td>
</tr>
<tr>
<td><a name="site1-8"></a><a href="http://blog.digg.com/?p=74" target="_blank">site1-8</a></td>
<td>Digg blog on defying lawsuit, restoring HD-DVD  code links</td>
</tr>
<tr>
<td><a name="site1-10"></a><a href="http://www.churchofthecustomer.com/" target="_blank">site1-10</a></td>
<td><em>Church of the Customer</em></td>
</tr>
<tr>
<td><a name="site1-11"></a><a href="http://www.techdirt.com/articles/20050105/0132239.shtml" target="_blank">site1-11</a></td>
<td>Mike Masnick&#8217;s post on the Streisand  Effect</td>
</tr>
<tr>
<td><a name="site1-12"></a><a href="http://www.youtube.com/watch?v=CvVp7b5gzqU" target="_blank">site1-12</a></td>
<td>YouTube video of sleeping Comcast  technician</td>
</tr>
<tr>
<td><a name="site1-13"></a><a href="http://www.snakesonablog.com/" target="_blank">site1-13</a></td>
<td><em>Snakes on a Plane</em> fan blog, <em>Snakes on a  Blog</em></td>
</tr>
<tr>
<td><a name="site1-14"></a><a href="http://thelactivist.blogspot.com/2007/02/overzealous-big-pork-stomps-on.html" target="_blank">site1-14</a></td>
<td>The Lactivist blog post on the National Pork  Board&#8217;s legal letter</td>
</tr>
<tr>
<td><a name="site1-15"></a><a href="http://blogsearch.google.com/blogsearch?hl=en&amp;q=http%3A%2F%2Fthelactivist.blogspot.com%2F2007%2F02%2Foverzealous-big-pork-stomps-on.html&amp;btnG=Search+Blogs" target="_blank">site1-15</a></td>
<td>Blog coverage of The Lactivist blog post</td>
</tr>
<tr>
<td><a name="site1-16"></a><a href="http://www.globalvoicesonline.org/2007/05/04/korea-bloggers-and-donuts/" target="_blank">site1-16</a></td>
<td>Korean blogger on unsanitary conditions at Dunkin&#8217;  Donuts</td>
</tr>
<tr>
<td><a name="site1-17"></a><a href="http://www.koreatimes.co.kr/www/news/nation/2007/05/117_2343.html" target="_blank">site1-17</a></td>
<td><em>The Korea Times</em> article on Korean  blogger</td>
</tr>
<tr>
<td><a name="site1-18"></a><a href="http://www.forrester.com/go?docid=38772" target="_blank">site1-18</a></td>
<td>Forrester report introduces Social  Computing</td>
</tr>
<tr>
<td><a name="site1-19"></a><a href="http://www.forrester.com/go?docid=42869" target="_blank">site1-19</a></td>
<td>Forrester report with US online penetration  statistics</td>
</tr>
<tr>
<td><a name="site1-20"></a><a href="http://www.forrester.com/go?docid=43273" target="_blank">site1-20</a></td>
<td>Forrester data chart with European online  penetration statistics</td>
</tr>
<tr>
<td><a name="site1-21"></a><a href="http://www.wired.com/wired/archive/4.05/modahl.html" target="_blank">site1-21</a></td>
<td><em>Wired</em> interview with Mary Modahl</td>
</tr>
<tr>
<td><a name="site1-22"></a><a href="http://www.forrester.com/go?docid=42463" target="_blank">site1-22</a></td>
<td>Forrester report with projections of US online  advertising</td>
</tr>
<tr>
<td><a name="site1-23"></a><a href="http://www.forrester.com/go?docid=41451" target="_blank">site1-23</a></td>
<td>Forrester report with projections of European  online advertising</td>
</tr>
<tr>
<td><a name="site1-25"></a><a href="http://blog.guykawasaki.com/2007/06/by_the_numbers_.html" target="_blank">site1-25</a></td>
<td>Guy Kawasaki&#8217;s blog post on starting  Truemors.com</td>
</tr>
<tr>
<td><a name="site1-26"></a><a href="http://www.thelongtail.com/" target="_blank">site1-26</a></td>
<td>Chris Anderson&#8217;s blog <em>The Long  Tail</em></td>
</tr>
<tr>
<td><a name="site1-27"></a><a href="http://fastlane.gmblogs.com/archives/2005/01/sharpening_the_1.html" target="_blank">site1-27</a></td>
<td>GM <em>FastLane Blog</em> post comment on Pontiac  GTO</td>
</tr>
<tr>
<td><a name="site1-28"></a><a href="http://fastlane.gmblogs.com/archives/2005/04/" target="_blank">site1-28</a></td>
<td>GM <em>FastLane Blog</em> post on Bob Lutz writing a  blog</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site2-2"></a><a href="http://blogs.forrester.com/groundswell/2007/07/im-sick-of-user.html" target="_blank">site2-2</a></td>
<td>Forrester <em>Groundswell</em> blog post on the word  &#8220;user&#8221;</td>
</tr>
<tr>
<td><a name="site2-3"></a><a href="http://www.martinlindstrom.com/index.php/cmsid__video_blog" target="_blank">site2-3</a></td>
<td>Martin Lindstrom&#8217;s video blog</td>
</tr>
<tr>
<td><a name="site2-5a"></a><a href="http://www.youtube.com/watch?v=-prfAENSh2k" target="_blank">site2-5a</a></td>
<td>YouTube video of Wayfarer sunglasses</td>
</tr>
<tr>
<td><a name="site2-5b"></a><a href="http://www.youtube.com/user/neverhidefilms" target="_blank">site2-5b</a></td>
<td>Youtube videos in Ray-Ban&#8217;s &#8220;Never Hide&#8221;  campaign</td>
</tr>
<tr>
<td><a name="site2-6"></a><a href="http://secondlife.com/whatis/economy_stats.php" target="_blank">site2-6</a></td>
<td>Second Life membership statistics page</td>
</tr>
<tr>
<td><a name="site2-8"></a><a href="http://news.netcraft.com/archives/2007/10/11/october_2007_web_server_survey.html" target="_blank">site2-8</a></td>
<td>Netcraft page tracking Web server market  share</td>
</tr>
<tr>
<td><a name="site2-9"></a><a href="http://www.w3counter.com/globalstats.php?date=2007-10-01" target="_blank">site2-9</a></td>
<td>W3Counter page tracking browser market  share</td>
</tr>
<tr>
<td><a name="site2-10"></a><a href="http://www.alexa.com/" target="_blank">site2-10</a></td>
<td>Alexa tracks site traffic</td>
</tr>
<tr>
<td><a name="site2-11"></a><a href="http://www.forrester.com/go?docid=43155" target="_blank">site2-11</a></td>
<td>Forrester report on dealing with  Wikipedia</td>
</tr>
<tr>
<td><a name="site2-12"></a><a href="http://www.expotv.com/" target="_blank">site2-12</a></td>
<td>ExpoTV features video product reviews</td>
</tr>
<tr>
<td><a name="site2-13"></a><a href="http://www.amazon.com/review/R355QUUKXUO6SG/ref=cm_cr_rdp_perm/" target="_blank">site2-13</a></td>
<td>Amazon review page for Harry Potter book</td>
</tr>
<tr>
<td><a name="site2-14"></a><a href="http://www.evident.com/" target="_blank">site2-14</a></td>
<td>David Weinberger&#8217;s Web site</td>
</tr>
<tr>
<td><a name="site2-15"></a><a href="http://www.vanderwal.net/folksonomy.html" target="_blank">site2-15</a></td>
<td>Thomas Vander Wal&#8217;s blog post about  &#8220;folksonomy&#8221;</td>
</tr>
<tr>
<td><a name="site2-16"></a><a href="http://del.icio.us/url/ba88291d34bdda86cf3d69ae1f9900d0" target="_blank">site2-16</a></td>
<td>Wal-Mart&#8217;s blog tagged on del.icio.us</td>
</tr>
<tr>
<td><a name="site2-17"></a><a href="http://www.commoncraft.com/rss_plain_english" target="_blank">site2-17</a></td>
<td>Common Craft&#8217;s video explaining RSS</td>
</tr>
<tr>
<td><a name="site2-18"></a><a href="http://www.comscore.com/press/release.asp?press=1471" target="_blank">site2-18</a></td>
<td>Comscore&#8217;s press release about widget  viewing</td>
</tr>
<tr>
<td><a name="site2-19"></a><a href="http://www.ups.com/widget" target="_blank">site2-19</a></td>
<td>UPS&#8217; online widget</td>
</tr>
<tr>
<td><a name="site2-20"></a><a href="http://dsc.discovery.com/convergence/sharkweek/widget/widget.html" target="_blank">site2-20</a></td>
<td>Discovery Channel&#8217;s Shark Week widget</td>
</tr>
<tr>
<td><a name="site2-21"></a><a href="http://3spots.blogspot.com/2006/04/all-digg-style-applications-list.html" target="_blank">site2-21</a></td>
<td><em>3spots</em> blog&#8217;s list of Digg-like sites and  applications</td>
</tr>
<tr>
<td><a name="site2-22"></a><a href="http://www.twitter.com/laundryroom" target="_blank">site2-22</a></td>
<td>Twitter application for Olin College laundry  room</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site3-2"></a><a href="http://www.forrester.com/go?docid=42057" target="_blank">site3-2</a></td>
<td>Forrester report on Social  Technographics</td>
</tr>
<tr>
<td><a name="site3-3"></a><a href="http://www.usatoday.com/money/advertising/2007-03-26-alpha-mom_N.htm" target="_blank">site3-3</a></td>
<td><em>USA Today</em> article about alpha  moms</td>
</tr>
<tr>
<td><a name="site3-5"></a><a href="http://www.youtube.com/watch?v=U08H5-uCfVc&amp;mode=related&amp;search=" target="_blank">site3-5</a></td>
<td>YouTube video of Fujitsu commercial (in  Japanese)</td>
</tr>
<tr>
<td><a name="site3-6"></a><a href="http://www.forrester.com/go?docid=42344" target="_blank">site3-6</a></td>
<td>Forrester report on online dating</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site4-1"></a><a href="http://www.forrester.com/go?docid=43656" target="_blank">site4-1</a></td>
<td>Forrester report on the POST method</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site5-2"></a><a href="http://health.usnews.com/usnews/health/best-hospitals/search.php?spec=ihqcanc" target="_blank">site5-2</a></td>
<td><em>US News and World Report</em> rankings of cancer  centers</td>
</tr>
<tr>
<td><a name="site5-3"></a><a href="http://www.medicalnewstoday.com/articles/46788.php" target="_blank">site5-3</a></td>
<td><em>Medical News Today</em> article about M.D.  Anderson&#8217;s therapy center</td>
</tr>
<tr>
<td><a name="site5-5"></a><a href="http://www.marketingpower.com/ResourceLibrary/Documents/HONOMICHL%20GLOBAL%2025.pdf" target="_blank">site5-5</a></td>
<td><em>Honomichl</em> article on research  companies</td>
</tr>
<tr>
<td><a name="site5-10"></a><a href="http://www.jdpower.com/" target="_blank">site5-10</a></td>
<td>J.D. Power and Associates site ranks vehicle  satisfaction</td>
</tr>
<tr>
<td><a name="site5-11"></a><a href="http://www.forrester.com/go?docid=39442" target="_blank">site5-11</a></td>
<td>Forrester report about brand monitoring  vendors</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site6-1"></a><a href="http://www.engadget.com/2007/07/10/will-it-blend-the-iphone-smoothie/" target="_blank">site6-1</a></td>
<td><em>Engadget</em> blog post about blending the  iPhone</td>
</tr>
<tr>
<td><a name="site6-4"></a><a href="http://www.forrester.com/go?docid=42124" target="_blank">site6-4</a></td>
<td>Forrester report on a new marketing metric:  engagement</td>
</tr>
<tr>
<td><a name="site6-5"></a><a href="http://www.forrester.com/go?docid=39631" target="_blank">site6-5</a></td>
<td>Forrester report about consumer trust in  advertising</td>
</tr>
<tr>
<td><a name="site6-6"></a><a href="http://www.youtube.com/watch?v=uOQcjvUHZ0k" target="_blank">site6-6</a></td>
<td>YouTube video about SOA by TIBCO</td>
</tr>
<tr>
<td><a name="site6-8"></a><a href="http://www.facebook.com/group.php?gid=2204439307" target="_blank">site6-8</a></td>
<td>Ernst &amp; Young&#8217;s careers page on  Facebook</td>
</tr>
<tr>
<td><a name="site6-9"></a><a href="http://creative.myspace.com/groups/_ms/nef/images/40161_nef_onlinebook.pdf" target="_blank">site6-9</a></td>
<td>MySpace&#8217;s page on the report &#8220;Never Ending  Friending&#8221;</td>
</tr>
<tr>
<td><a name="site6-10"></a><a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/05/02/AR2007050202556.html" target="_blank">site6-10</a></td>
<td><em>Washington Post</em> article about Barack  Obama&#8217;s MySpace page</td>
</tr>
<tr>
<td><a name="site6-11"></a><a href="http://h20325.www2.hp.com/blogs/laserjet/archive/2007/02/26/2551.html" target="_blank">site6-11</a></td>
<td>HP&#8217;s Vince Ferraro&#8217;s blog post on Vista printing  problems.</td>
</tr>
<tr>
<td><a name="site6-12"></a><a href="http://blogs.sun.com/jonathan/entry/acquiring_hewlett_packard_s_legacy" target="_blank">site6-12</a></td>
<td>Sun&#8217;s Jonathan Schwartz&#8217;s blog post on acquiring  HP&#8217;s founders&#8217; images</td>
</tr>
<tr>
<td><a name="site6-13"></a><a href="http://h20325.www2.hp.com/blogs/kintz/archive/2006/08/18/1501.html" target="_blank">site6-13</a></td>
<td>HP&#8217;s Eric Kintz&#8217;s blog post responding to Jonathan  Schwartz</td>
</tr>
<tr>
<td><a name="site6-14a"></a><a href="http://www.forrester.com/go?docid=41064" target="_blank">site6-14a</a></td>
<td>Forrester report on the ROI of blogging</td>
</tr>
<tr>
<td><a name="site6-14b"></a><a href="http://www.forrester.com/go?docid=41066" target="_blank">site6-14b</a></td>
<td>Forrester report on blogging ROI case  study</td>
</tr>
<tr>
<td><a name="site6-14c"></a><a href="http://www.gapingvoid.com/Moveable_Type/archives/002066.html" target="_blank">site6-14c</a></td>
<td>Hugh McLeod&#8217;s blog post on the ROI of  blogging</td>
</tr>
<tr>
<td><a name="site6-15"></a><a href="http://unicashare.typepad.com/share/2007/09/requiem-for-a-b.html" target="_blank">site6-15</a></td>
<td>Unica&#8217;s Carol Meyers&#8217; blog post on ending its  blog</td>
</tr>
<tr>
<td><a name="site6-16"></a><a href="http://direct2dell.com/one2one/archive/2006/07/13/431.aspx" target="_blank">site6-16</a></td>
<td><em>Direct2Dell</em> blog post about the flaming  notebook</td>
</tr>
<tr>
<td><a name="site6-17"></a><a href="http://www.beinggirl.com/en_US/pages/momentdetail.jsp?ContentId=EXP320" target="_blank">site6-17</a></td>
<td>Procter &amp; Gamble&#8217;s beinggirl.com post about an  embarassing story</td>
</tr>
<tr>
<td><a name="site6-18"></a><a href="http://www.beinggirl.com/en_US/pages/questiondetail.jsp?ContentId=ASK243" target="_blank">site6-18</a></td>
<td>Procter &amp; Gamble&#8217;s beinggirl.com post with  advice from Iris</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site7-1"></a><a href="http://www.womma.org/wom101/03/" target="_blank">site7-1</a></td>
<td>Word of Mouth Marketing Association&#8217;s page on WOM  101</td>
</tr>
<tr>
<td><a name="site7-2"></a><a href="http://netpromoter.typepad.com/fred_reichheld/" target="_blank">site7-2</a></td>
<td>Fred Reichheld&#8217;s blog</td>
</tr>
<tr>
<td><a name="site7-4"></a><a href="http://www.bzzagent.com/" target="_blank">site7-4</a></td>
<td>BzzAgent&#8217;s site</td>
</tr>
<tr>
<td><a name="site7-5"></a><a href="http://www.ebags.com/ebags/weekender_convertible/product_detail/index.cfm?modelid=15026" target="_blank">site7-5</a></td>
<td>eBags&#8217; page on the weekender convertible  bag</td>
</tr>
<tr>
<td><a name="site7-6"></a><a href="http://www.forrester.com/go?docid=42341" target="_blank">site7-6</a></td>
<td>Forrester report on consumers&#8217; use of online  reviews</td>
</tr>
<tr>
<td><a name="site7-7"></a><a href="http://www.shop.org/soro07/" target="_blank">site7-7</a></td>
<td>Shop.org&#8217;s report on sites&#8217; attitudes about  ratings and reviews</td>
</tr>
<tr>
<td><a name="site7-8"></a><a href="http://www.bazaarvoice.com/cs_reducedReturns.html" target="_blank">site7-8</a></td>
<td>Bazaarvoice&#8217;s case study on PETCO</td>
</tr>
<tr>
<td><a name="site7-9"></a><a href="http://www.forrester.com/go?docid=40649" target="_blank">site7-9</a></td>
<td>Forrester report on online reviews</td>
</tr>
<tr>
<td><a name="site7-10"></a><a href="http://community.constantcontact.com/" target="_blank">site7-10</a></td>
<td>Constant Contact&#8217;s community site</td>
</tr>
<tr>
<td><a name="site7-11"></a><a href="http://www.sec.gov/Archives/edgar/data/1405277/000095013507005986/b65345b4e424b4.htm" target="_blank">site7-11</a></td>
<td>Constant Contact&#8217;s IPO filing</td>
</tr>
<tr>
<td><a name="site7-12"></a><a href="http://community.constantcontact.com/forum/default.aspx?g=posts&amp;t=723" target="_blank">site7-12</a></td>
<td>Constant Contact posting about spam</td>
</tr>
<tr>
<td><a name="site7-13"></a><a href="http://www.wired.com/wired/archive/14.02/lego.html" target="_blank">site7-13</a></td>
<td><em>Wired</em> article about LEGO working with its  best customers</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site8-2"></a><a href="http://www.kff.org/kaiserpolls/upload/7591.pdf" target="_blank">site8-2</a></td>
<td>Kaiser Family Foundation research on cancer  attitudes</td>
</tr>
<tr>
<td><a name="site8-3a"></a><a href="http://www.forrester.com/go?docid=34426" target="_blank">site8-3a</a></td>
<td>Forrester report on American jobs going  overseas</td>
</tr>
<tr>
<td><a name="site8-3b"></a><a href="http://www.forrester.com/go?docid=35212" target="_blank">site8-3b</a></td>
<td>Forrester report on European jobs going  overseas</td>
</tr>
<tr>
<td><a name="site8-4"></a><a href="http://www.dellcommunity.com/supportforums/board/message?board.id=dim_cdrom&amp;message.id=115009" target="_blank">site8-4</a></td>
<td>Dell community forum post on DVD drive  problems</td>
</tr>
<tr>
<td><a name="site8-6"></a><a href="http://www.nytimes.com/2005/06/29/technology/29content.html?_r=2&amp;pagewanted=1&amp;oref=slogin" target="_blank">site8-6</a></td>
<td><em>The New York Times</em> article on Flickr&#8217;s  Caterina Fake</td>
</tr>
<tr>
<td><a name="site8-7"></a><a href="http://www.unc.edu/depts/econ/byrns_web/Economicae/Essays/Actg_V_Econ.htm" target="_blank">site8-7</a></td>
<td>University of North Carolina&#8217;s definition of  &#8220;psychic income&#8221;</td>
</tr>
<tr>
<td><a name="site8-8"></a><a href="http://www.henryjenkins.org/" target="_blank">site8-8</a></td>
<td>Henry Jenkins&#8217; site</td>
</tr>
<tr>
<td><a name="site8-9"></a><a href="http://www.nutsonline.com/jericho" target="_blank">site8-9</a></td>
<td><em>Nuts Online</em> story about <em>Jericho</em> fans</td>
</tr>
<tr>
<td><a name="site8-10"></a><a href="http://jerichowiki.cbs.com/page/A+Message+From+CBS+Entertainment?t=anon" target="_blank">site8-10</a></td>
<td>CBS <em>Jericho</em> page about un-cancelling the  show</td>
</tr>
<tr>
<td><a name="site8-14"></a><a href="http://www.nytimes.com/2007/07/05/technology/05online.html?_r=2&amp;oref=slogin&amp;oref=slogin" target="_blank">site8-14</a></td>
<td><em>The New York Times</em> article about  Naver</td>
</tr>
<tr>
<td><a name="site8-17"></a><a href="http://health.groups.yahoo.com/group/specialKgroup/" target="_blank">site8-17</a></td>
<td>Yahoo! page for Kellogg&#8217;s Special K  community</td>
</tr>
<tr>
<td><a name="site8-18"></a><a href="http://www.tivocommunity.com/tivo-vb/memberlist.php?postslower=0&amp;postsupper=0&amp;ausername=&amp;homepage=&amp;icq=&amp;aim=&amp;yahoo=&amp;msn=&amp;joindateafter=&amp;joindatebefore=&amp;lastpostafter=&amp;lastpostbefore=&amp;order=DESC&amp;sort=posts&amp;pp=50&amp;ltr=" target="_blank">site8-18</a></td>
<td>TiVo community site page listing most frequent  posters</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site9-2"></a><a href="http://web.mit.edu/evhippel/www/books.htm" target="_blank">site9-2</a></td>
<td>Eric Von Hippel&#8217;s page</td>
</tr>
<tr>
<td><a name="site9-3"></a><a href="http://outsideinnovation.blogs.com/pseybold/" target="_blank">site9-3</a></td>
<td>Patricia Seybold&#8217;s blog</td>
</tr>
<tr>
<td><a name="site9-4"></a><a href="http://www.wikinomics.com/" target="_blank">site9-4</a></td>
<td><em>Wikinomics</em> page</td>
</tr>
<tr>
<td><a name="site9-6"></a><a href="http://ideas.salesforce.com/article/show/34052/Be_Gone_Sawbanners_Please_Ge_Gone" target="_blank">site9-6</a></td>
<td>Ideas.salesforce.com post requesting the end of  Sawbanners</td>
</tr>
<tr>
<td><a name="site9-7"></a><a href="http://www.ideastorm.com/article/show/61771/PreInstalled_Linux__Ubuntu__Fedora__OpenSUSE__MultiBoot" target="_blank">site9-7</a></td>
<td>Dell <em>Ideastorm</em> post about a Linux  PC</td>
</tr>
<tr>
<td><a name="site9-8"></a><a href="http://www.nytimes.com/2007/05/26/business/26content.html?_r=2&amp;hp&amp;oref=slogin&amp;oref=slogin" target="_blank">site9-8</a></td>
<td><em>The New York Times</em> article on crowd-sourced  ads</td>
</tr>
<tr>
<td><a name="site9-9"></a><a href="http://promotions.yahoo.com/doritos/" target="_blank">site9-9</a></td>
<td>Crowd-sourcing site for Doritos Super Bowl  ad</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site10-1"></a><a href="http://query.nytimes.com/gst/fullpage.html?res=9D04E1DF153CF937A25751C1A9659C8B63" target="_blank">site10-1</a></td>
<td><em>The New York Times</em> article on Rob Master&#8217;s  wedding</td>
</tr>
<tr>
<td><a name="site10-2"></a><a href="http://www.youtube.com/watch?v=iYhCn0jf46U" target="_blank">site10-2</a></td>
<td>YouTube video &#8220;Dove Evolution&#8221;</td>
</tr>
<tr>
<td><a name="site10-3"></a><a href="http://www.alexa.com/data/details/traffic_details/campaignforrealbeauty.com?h=300&amp;range=3y&amp;site0=www.campaignforrealbeauty.com&amp;site1=&amp;site2=&amp;site3=&amp;site4=&amp;size=Medium&amp;w=610&amp;y=r&amp;z=3" target="_blank">site10-3</a></td>
<td>Alexa site traffic measurement for Dove&#8217;s  site</td>
</tr>
<tr>
<td><a name="site10-5"></a><a href="http://www.youtube.com/watch?v=OrZoOcPNiW4" target="_blank">site10-5</a></td>
<td>YouTube video trailer for dovenight.com</td>
</tr>
<tr>
<td><a name="site10-6"></a><a href="http://www.theacsi.org/index.php?option=com_content&amp;task=view&amp;id=149&amp;Itemid=157&amp;c=Dell+Inc." target="_blank">site10-6</a></td>
<td>American Customer Satisfaction Index scores for  Dell</td>
</tr>
<tr>
<td><a name="site10-7"></a><a href="http://www.buzzmachine.com/archives/2005_06_21.html#009911" target="_blank">site10-7</a></td>
<td><em>BuzzMachine</em> blog post on Dell  problems</td>
</tr>
<tr>
<td><a name="site10-8"></a><a href="http://www.buzzmachine.com/archives/2005_06_26.html#009938" target="_blank">site10-8</a></td>
<td><em>BuzzMachine</em> blog post on Dell  hell</td>
</tr>
<tr>
<td><a name="site10-9"></a><a href="http://www.theinquirer.net/en/inquirer/news/2006/06/21/dell-laptop-explodes-at-japanese-conference" target="_blank">site10-9</a></td>
<td><em>The Inquirer</em> article about Dell computer  catching fire</td>
</tr>
<tr>
<td><a name="site10-10"></a><a href="http://direct2dell.com/one2one/archive/2006/07/13/431.aspx" target="_blank">site10-10</a></td>
<td><em>Direct2Dell</em> blog post about the flaming  notebook</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site11-1"></a><a href="http://www.blueshirtnation.com/" target="_blank">site11-1</a></td>
<td>Best Buy&#8217;s <em>Blue Shirt Nation</em> (entering  requires membership)</td>
</tr>
<tr>
<td><a name="site11-4"></a><a href="http://www.forrester.com/go?docid=42503" target="_blank">site11-4</a></td>
<td>Forrester report about Microsoft&#8217;s acquisition of  aQuantive</td>
</tr>
<tr>
<td><a name="site11-5"></a><a href="http://www.infoworld.com/article/06/08/09/HNwikimania_1.html" target="_blank">site11-5</a></td>
<td><em>InfoWorld</em> article about  Intelpedia</td>
</tr>
<tr>
<td><a name="site11-6"></a><a href="http://www.connectitnews.com/usa/story.cfm?item=1302" target="_blank">site11-6</a></td>
<td><em>ConnectIT</em> article about Bell Canada&#8217;s  ID-ah!</td>
</tr>
</tbody>
</table>
]]></content:encoded>
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		<title>Why is NoFollow so important to Search Engines?</title>
		<link>http://www.ivanwalsh.com/how-to/why-is-nofollow-so-important-to-search-engines/</link>
		<comments>http://www.ivanwalsh.com/how-to/why-is-nofollow-so-important-to-search-engines/#comments</comments>
		<pubDate>Sat, 13 Jun 2009 11:05:04 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[MPEG-4]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1477</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/why-is-nofollow-so-important-to-search-engines/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/maintenance-150x150.jpg" class="alignleft wp-post-image tfe" alt="maintenance" title="maintenance" /></a>I’ve been working on SEO (search engine optimization) code this weekend, mostly for my Word Tips site and also with a client. I do some freelance Wordpress work here in China where corporate blogging is now taking off. During lunch we got talking about different SEO tricks, amongst which was the ‘no-follow’ attribute. This was new to my colleagues, so I gathered some material from Wikipedia and sent it to them.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-1482 alignright" title="maintenance" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/maintenance.jpg" alt="maintenance" width="200" height="300" />I’ve been working on SEO (search engine optimization) code this weekend, mostly for <a href="http://www.wordtipsandtricks.com/" target="_blank">my Word Tips site</a> and also with a client.</p>
<p>I do some freelance WordPress work here in China where corporate blogging is now taking off.</p>
<p>During lunch we got talking about different SEO tricks, amongst which was the ‘no-follow’ attribute.</p>
<p>This was new to my colleagues, so I gathered some material from Wikipedia and sent it to them. FWIW here’s how it works.<span id="more-1477"></span></p>
<p>[ad]</p>
<p><strong>nofollow</strong> is an HTML attribute value used to instruct some<br />
search engines that a hyperlink should not influence the link<br />
target&#8217;s ranking in the search engine&#8217;s index. It is intended to<br />
reduce the effectiveness of certain types of search engine spam,<br />
thereby improving the quality of search engine results and<br />
preventing spam-indexing from occurring.</p>
<h2>Concept and specification</h2>
<p>The concept for the specification of the attribute value<br />
<code>nofollow</code> was designed by Matt Cutts (Google) and<br />
Jason Shellen from Blogger.com in 2005. The specification for<br />
<code>nofollow</code> is copyrighted 2005-2007 by the authors<br />
and subject to a royalty free patent policy, e.g. per the W3C<br />
Patent Policy 20040205</p>
<h3>What nofollow is not for</h3>
<p>The <code>nofollow</code> attribute value is not meant for<br />
blocking access to content, or for preventing content to be<br />
indexed by search engines. The proper methods for blocking<br />
search engine spiders to access content on a website or for<br />
preventing them to include the content of a page in their index<br />
are the robots.txt for blocking access and on-page Meta Elements<br />
that are designed to specify on an individual page level what a<br />
search engine spider should or should not do with the content of<br />
the crawled page.</p>
<h2>Google Take Action</h2>
<p>In 2005 Google announced that hyperlinks with <code>rel="nofollow"</code><br />
attribute would not influence the link target&#8217;s PageRank. In<br />
addition, the Yahoo and Windows Live search engines also respect<br />
this attribute.</p>
<p>How the attribute is being interpreted differs between the<br />
search engines. While some take it literally and do not follow<br />
the link to the page being linked to, others still &#8220;follow&#8221; the<br />
link to find new web pages for indexing.</p>
<p>In the latter case <code>rel="nofollow"</code> actually tells<br />
a search engine &#8220;Don&#8217;t score this link&#8221; rather than &#8220;Don&#8217;t<br />
follow this link.&#8221; This differs from the meaning of <code><br />
nofollow</code> as used within a robots meta tag, which <strong><br />
does</strong> tell a search engine: &#8220;Do not follow any of the<br />
hyperlinks in the body of this document.&#8221;.</p>
<h2>Interpretation by the individual<br />
search engines</h2>
<p>While all engines that support the attribute exclude links<br />
that use the attribute from their ranking calculation, the<br />
details about the exact interpretation of the attribute vary<br />
from search engine to search engine.</p>
<ul>
<li>Google states that their engine takes &#8220;nofollow&#8221; literally and does not &#8220;follow&#8221; the link at all. However, experiments conducted by SEOs show conflicting results. These studies reveal that Google does follow the link, but does not index the linked-to page, unless it was in Google&#8217;s<br />
index already for other reasons.</li>
<li>Yahoo &#8220;follows it&#8221;, but excludes it from their ranking calculation.</li>
<li>MSN respects &#8220;nofollow&#8221; as regards not counting the link in their ranking, but it is not proven whether or not MSN follows the link.</li>
<li>Ask.com ignores the attribute altogether.</li>
</ul>
<p>Other websites like<br />
<a title="Slashdot" href="http://en.wikipedia.org/wiki/Slashdot"><br />
Slashdot</a>, with high user participation, use improvised nofollow implementations like adding <code>rel="nofollow" </code>only for potentially misbehaving users.</p>
<p>Potential spammers posing as users can be determined through various heuristics like age of registered account and other factors. Slashdot also uses the poster&#8217;s karma as a determinant in attaching a nofollow tag to user submitted links.</p>
<p>Websites that don&#8217;t use the <code>rel="nofollow" </code>tag include Digg, Furl, and My Web 2.0.</p>
<h3><span class="mw-headline">Paid links</span></h3>
<p>Search engines have attempted to repurpose the nofollow attribute for something different.</p>
<p>Google began suggesting the use of <code>nofollow</code> also as a machine-readable<br />
disclosure for paid links, so that these links do not get credit in search engines&#8217; results.</p>
<p>The growth of the link buying economy, where companies&#8217; entire business models are based on paid links that affect search engine rankings, caused the debate about the use of <code>nofollow</code> in combination with paid links to move into the center of attention of the search engines, who started to take active steps against link buyers and sellers.</p>
<h3><span class="mw-headline">Control internal PageRank flow</span></h3>
<p>Search engine optimization professionals started using the <code>nofollow</code> attribute to control the flow of PageRank within a website. This practice is known as <strong>PageRank sculpting</strong>. This is an entirely different use than it was<br />
intended originally.</p>
<p><code>Nofollow</code> was designed to control the flow of PageRank from one website to another.</p>
<p>However, some SEOs have suggested that a <code>nofollow </code>used for an internal link should work just like <code>nofollow </code>used for external links.</p>
<p>Several SEOs have suggested that pages such as &#8220;About Us&#8221;, &#8221;Terms of Service&#8221;, &#8220;Contact Us&#8221;, and &#8220;Privacy Policy&#8221; pages are not important enough to earn PageRank, and so should have  <code>nofollow</code> on internal links pointing to them.</p>
<p>If you have any thoughts on this, please let me know.</p>
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		<title>Bing Search Engine &#8211; Tips and Tricks 1 &#8211; 10</title>
		<link>http://www.ivanwalsh.com/how-to/bing-search-engine-tips-and-tricks-1-10/</link>
		<comments>http://www.ivanwalsh.com/how-to/bing-search-engine-tips-and-tricks-1-10/#comments</comments>
		<pubDate>Wed, 10 Jun 2009 06:35:19 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Bing]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1526</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/bing-search-engine-tips-and-tricks-1-10/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>50 tips and  tricks to get the most from Bing, the new decision-making engine from Microsoft.]]></description>
			<content:encoded><![CDATA[<p></p><p>So far, we have gathered 50 tips and tricks to get the most from Bing, the new decision-making engine from Microsoft. Here are the first 10. <strong>1. Add your site on Bing</strong> To add your site on Bing, click on <a href="http://www.bing.com/docs/submit.aspx">http://www.bing.com/docs/submit.aspx</a> This link will direct you to the submit URL page of Bing where you can provide the URL of your blog or website.<span id="more-1526"></span> [ad#adc-2] <strong>2. Area Codes </strong>Area Codes displays the area code or ZIP code. Type area code followed by code. For example, area code 515. <strong>3. Advanced search keywords </strong>Using advanced keywords to find the search results you only what you see. Don’t include a space after the colon in these keywords. <strong>4. Celebrities Tracking </strong>Bing xRank tracks celebrities and ranks them. xRank shows News results, Image results, Video results , biography details, and digg links. <strong>5. Cheap flight tickets</strong> To get the cheap flight deals, enter: Deals on specific routes: flights from London to New York Deals from a specific city: flights from San Francisco Deals to a specific city: flights to Rome [ad#adc-2] <strong>6. Contains parameter refines searches</strong> In Bing, the parameter &#8216;contains&#8217; tells the search engine to only look for websites that contain that search term. For example iPhone contains:download Beatles contains:mp3 Annual Report contains:doc <strong>7. Combine or Excluding words</strong> Use the OR and NOT keywords to combine or exclude words. For example, if you use iphone NOT Green, you will get results for iphone but not for green iphones. <strong>8. Currency Converter </strong>Type ‘convert 100 dollars to euros’ for currency conversion from dollars to euros. <strong>9. Check if your website is listed in Bing.com </strong>To verify that your website is in the index, type url:yoursite.com. For example, url:ivanwalsh.com returns a single result. Tip: Check that your robot.txt file allows Bing.com to index your website. <strong>10. Check the number of webpages indexed in Bing.com</strong> Type site:yoursite.com  to see how many pages have been actually indexed in bing.com. For example, site:ivanwalsh.com.</p>
]]></content:encoded>
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		<title>Review Jing Pro – Record HD-quality Videos for YouTube</title>
		<link>http://www.ivanwalsh.com/how-to/review-jing-pro-%e2%80%93-record-hd-quality-videos-for-youtube/</link>
		<comments>http://www.ivanwalsh.com/how-to/review-jing-pro-%e2%80%93-record-hd-quality-videos-for-youtube/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 08:33:04 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Jing]]></category>
		<category><![CDATA[MPEG-4]]></category>
		<category><![CDATA[Screencast.com]]></category>
		<category><![CDATA[Screenshots]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1303</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/review-jing-pro-%e2%80%93-record-hd-quality-videos-for-youtube/"><img align="left" hspace="5" width="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jing.png" class="alignleft wp-post-image tfe" alt="jing" title="jing" /></a>Jing Pro Review - This review looks at the new features in the professional version and how it compares against the free product. We liked everything except for 1 thing - and it wasn't the price.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-1307 alignleft" title="jing" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jing.png" alt="jing" width="130" height="132" />Jing Pro lets you take a screenshot or create a HD quality  screen recording of what you see on your PC.</p>
<p>You can then share it by pasting a link to the content in your email, post it on forums, tweet it on Twitter, publish to Facebook, Flickr, or YouTube.</p>
<p>This review looks at the new features in the professional version and how it compares against the free product. We liked everything except for 1 thing &#8211; and it wasn&#8217;t the price.<span id="more-1303"></span><br />
[ad#ad1]<br />
<strong>Price</strong></p>
<p>$15 per year</p>
<p><strong>Pro v Free </strong></p>
<p>There are 2 versions of Jing – Free and Pro. Today, we’re looking at the new Pro version which costs $15 per year.</p>
<p><img class="aligncenter size-full wp-image-1309" title="jingpro1" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro1.png" alt="jingpro1" width="245" height="244" /></p>
<p><strong>What can you do with Jing Pro?</strong></p>
<p>Tony Dunckel at Techsmith describes the differences between the Free and professional version, “you can provide a quick &#8220;in person&#8221; intro to your videos, send &#8220;video postcards&#8221; to your kids away at school, or even show off your latest big purchase to your friends by recording with your webcam.”</p>
<p>He then provides some interesting tips on how to use Jing.</p>
<p><strong>Easy Region Selection</strong></p>
<p>Hold down the Ctrl or Shift while selecting the area to record and the selector will maintain standard aspect ratios of 4:3 or 16:9 for widescreen.</p>
<p>This ‘easy region selection’ lets you choose any dimension you want while locked to the set aspect ratio. Or you can snap to a standard present dimension such as 320&#215;240 or 640&#215;480, etc.</p>
<p><strong>Share to Different Screencast.com Folders</strong></p>
<p>You can setup new folders on Screencast.com and create new buttons for each different folder (Jing allows up to 8 unique buttons). This helps organize your work and maintain projects in different folders.</p>
<p><strong>Output to Snagit &amp; Camtasia Studio</strong></p>
<p>Use Jing Pro to take the screenshot and then send the image/video to Snagit or Camtasia Studio where you can edit it.</p>
<p><strong>Aspect Ratio</strong></p>
<p>You can stop wasting time resizing images. Instead Jing screen captures can be configured to automatically fit into your blog, website. Nice time-saving tool.</p>
<p><strong>New folders in Screencast.com</strong></p>
<p>After you have taken the video, you can save it on Screencast.com. This is what generates the URL that you then share with your colleagues</p>
<p>It now lets you organize things a bit better with online folders.</p>
<p><strong>MPEG-4/H.264 format</strong></p>
<p>Jing Pro uses MPEG-4/H.264 format, which should improve the quality of your videos on sites YouTube, Vimeo and Viddler.</p>
<p><strong>Publish to YouTube</strong></p>
<p>You can now automatically send your videos to YouTube.</p>
<p><strong>No more Jing logos</strong></p>
<p>Jing logos are no longer displayed at the start and end of videos.</p>
<p><strong>Webcam</strong></p>
<p>Add an introduction or show the object you&#8217;re discussing by switching between webcam and screen recording. The webcam feature is now available in Jing Pro 2.1</p>
<p><img class="aligncenter size-full wp-image-1310" title="jingpro2" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro2.png" alt="jingpro2" width="373" height="236" /></p>
<p><strong>Othere Key features</strong></p>
<p>•<span> </span>Screenshots directly to Snagit where you can edit the image.</p>
<p>•<span> </span>Publish it Screencast.com where you can store, file, organize and track the videos.</p>
<p>•<span> </span>Edit Jing created screencasts in Camtasia Studio. You can also combine multiple videos into a single video, or string several together with a table of contents.</p>
<p>•<span> </span>Create different Jing folders on Screencast.com, by topic/project/client.</p>
<p>•<span> </span>Adjust the video’s size to fit your blog or website.</p>
<p>•<span> </span>Centralize conversations and comments with the new commenting feature.</p>
<p>•<span> </span>Annotate captured images with arrows, callouts, text and highlights to add emphasis</p>
<p>•<span> </span>Narrate Jing-recorded screencast videos for even greater clarity before sharing</p>
<p>•<span> </span>Generate HTML code to so you can embed it on your blog or website</p>
<p>•<span> </span>Customize the sharing buttons so those they use most are only a click away.</p>
<p>•<span> </span>Screencasts are delivered in HD-quality video for the Web</p>
<p>•<span> </span>Jing logos and links are removed from the start and end of newly-recorded videos.</p>
<p>•<span> </span>Publish directly to YouTube, Vimeo, Viddler and MSN Video, Flickr</p>
<p>•<span> </span>Jing Pro produces MPEG-4 AVC video files for Flash delivery with H.264+AAC compression.</p>
<p><strong>System Requirements</strong></p>
<p>Windows &#8211; XP or Vista; Microsoft .NET Framework 3.0; 3.0GHz Pentium 4 processor; 1GB RAM</p>
<p>Mac &#8211; Mac OS X 10.4.11, or 10.5.5+; QuickTime 7.5.5+; 2GHz Intel Core 2 Duo processor; 2GB RAM</p>
<p>Jing Pro comes with a free Screencast.com account that provides 2 GB of storage and 2 GB of bandwidth transfer monthly.</p>
<p><strong>Limitations</strong></p>
<p>There are some limitation and restrictions on Jing Pro.</p>
<p>Here’s a few to start with.</p>
<p>•<span> </span>It doesn’t let you edit proxy settings within the JING application. So, if you are behind a firewall or need to reconfigure on the road, it may get tricky.</p>
<p>•<span> </span>You <strong>can’t use it as a standalone app without connecting to Screencast.com</strong>.</p>
<p>•<span> </span>You need to be online as it’s web-based. Fine at work but not much good when you don’t have web access or if the web goes down.</p>
<p>•<span> </span>When it does go down, you need to re-enter your username and password again. This became <strong>such a pain for me that I stopped using it and went back to SnagIt.</strong></p>
<p>•<span> </span>There is still a <strong>5 minute limitation</strong>. So, if you’ve video is more than this, you’re out of luck.</p>
<p>The Pro version is fine if you don’t want to upgrade to Camtasia Studio but want an easy-to-use video-capturing software, for sharing videos on YouTube/Facebook.</p>
<p>Jing is very good at what it does and for $15 per year is not so expensive.</p>
<p><strong>For light-weight users, the Free version should be fine</strong>. You can take nice screenshots, small videos and upload to Screencast.com which also offers 2 GB of storage space.</p>
<p>On the downside, the <strong>Free version support only SWF format while Jing Pro supports SWF ands MPEG-4 video, which is required for YouTube HD</strong>.</p>
<p>If you really want a powerful video-editing app, maybe look at Camtasia instead. This is the industry standard in video capturing and worth the money.</p>
<p>If this is all new to you, sign up for the free version and play around. If you still like it – and use it after a few months – then consider upgrading.</p>
<p><strong>The bottom line &#8211; Should I buy the Pro version?</strong></p>
<p>No.</p>
<p>Of all the limitations the 5 minute restriction is the biggest barrier. Actually, this is the main reason I have not signed up. If this was raised to 15 minutes, then yes, I’d signup. But 5 minutes is too short!</p>
<p>Simon makes this point on the blog:</p>
<p>“In the above &#8220;94 Comments&#8221; 5 min is mentioned over 50 times &#8230; I think that you should listen to the user group and as I stated before: &#8220;<strong>drop the time limit on the Pro version and you will make conversions of people from free version to Pro version, and at the end of the day some $$$</strong>&#8221;</p>
<p>Matt adds “great job with the Jing project. The idea for allowing users to cut down videos to 5 minutes is a good alternative. The problem you may face is losing the beauty of simplicity that Jing offers and still leaves the 5 minute constraint.”</p>
<p>Tony Dunckel and his team have done a terrific job on this application. Most all products from Techsmith are exceptional – Jing Pro is no different.</p>
<div>But the bottom line is that the <strong>5 minute time limitation is a show-stopper</strong>.</div>
<p>Don’t take my word for it.</p>
<div>Read the <a href="http://blog.jingproject.com/2009/01/like-jing-youll-love-jing-pro.html" target="_blank">Jing Project blog</a> , watch the <a href="http://video.techsmith.com/jing/2.1/overview/default.html" target="_blank">Jing screencast</a> or buy it here <a href="www.jingproject.com">www.jingproject.com</a></div>
<div></div>
<div></div>
<div></div>
<p>[ad]</p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Free Webinar &#8211; Camtasia Relay Version 1.1 What&#8217;s New</title>
		<link>http://www.ivanwalsh.com/how-to/free-webinar-camtasia-relay-version-11-whats-new/</link>
		<comments>http://www.ivanwalsh.com/how-to/free-webinar-camtasia-relay-version-11-whats-new/#comments</comments>
		<pubDate>Mon, 25 May 2009 11:44:22 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[Camtasia Relay]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Tricks]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://ivanwalsh.com/?p=1196</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/free-webinar-camtasia-relay-version-11-whats-new/"><img align="left" hspace="5" width="50" src="http://ivanwalsh.com/wp-content/uploads/2009/05/relay.png" class="alignleft wp-post-image tfe" alt="relay" title="relay" /></a>Register now for this free webinar on Techsmith’s Camtasia Relay Version 1.1. If you are already familiar with Camtasia Relay and want to see what's new, please sign up for this 30 minute update on the new features and functions in version 1.1.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-1197  alignright" title="relay" src="http://ivanwalsh.com/wp-content/uploads/2009/05/relay.png" alt="relay" width="348" height="164" />Register now for this free webinar on Techsmith’s Camtasia Relay Version 1.1.</p>
<p>If you are already familiar with Camtasia Relay and want to see what&#8217;s new, please sign up for this 30 minute update on the new features and functions in version 1.1.</p>
<p><span id="more-1196"></span><strong>Presenters include</strong></p>
<p><strong>Jamey Huffman</strong> &#8211; account manager for TechSmith. She is a member of the Camtasia Relay team responsible for working directly with our customers. </p>
<p><strong>Rob Mowid</strong> &#8211; Business Development Manager for Camtasia Relay. He works with customers to help provide feedback to the TechSmith product team. </p>
<p><strong>Sarah Osborne</strong> &#8211; Account Manager for TechSmith. She is a member of the Camtasia Relay team responsible for working directly with our customers. </p>
<p><strong>Walter Pelowski</strong> &#8211; Customer Support Engineer. He is a member of the Camtasia Relay team and works closely with our customers on the technical and administrative aspects of Camtasia Relay. </p>
<p><strong>Dates: </strong></p>
<p>Camtasia Relay Version 1.1 What&#8217;s New &#8211; May 27<br />
Camtasia Relay Version 1.1 What&#8217;s New &#8211; June 3</p>
<p><strong>Register</strong> here: <a href="https://www302.livemeeting.com">https://www302.livemeeting.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free Webinar &#8211; Camtasia Relay Version 1.1 What&#039;s New</title>
		<link>http://www.ivanwalsh.com/business-development/free-webinar-camtasia-relay-version-11-whats-new-2/</link>
		<comments>http://www.ivanwalsh.com/business-development/free-webinar-camtasia-relay-version-11-whats-new-2/#comments</comments>
		<pubDate>Mon, 25 May 2009 11:44:22 +0000</pubDate>
		<dc:creator>Ivan Walsh</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[Camtasia Relay]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Tips]]></category>
		<category><![CDATA[Tricks]]></category>
		<category><![CDATA[Webinar]]></category>

		<guid isPermaLink="false">http://ivanwalsh.com/?p=1196</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/free-webinar-camtasia-relay-version-11-whats-new-2/"><img align="left" hspace="5" width="50" src="http://ivanwalsh.com/wp-content/uploads/2009/05/relay.png" class="alignleft wp-post-image tfe" alt="relay" title="relay" /></a>Register now for this free webinar on Techsmith’s Camtasia Relay Version 1.1. If you are already familiar with Camtasia Relay and want to see what's new, please sign up for this 30 minute update on the new features and functions in version 1.1.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-1197  alignright" title="relay" src="http://ivanwalsh.com/wp-content/uploads/2009/05/relay.png" alt="relay" width="348" height="164" />Register now for this free webinar on Techsmith’s Camtasia Relay Version 1.1.</p>
<p>If you are already familiar with Camtasia Relay and want to see what&#8217;s new, please sign up for this 30 minute update on the new features and functions in version 1.1.</p>
<p><span id="more-3180"></span><strong>Presenters include</strong></p>
<p><strong>Jamey Huffman</strong> &#8211; account manager for TechSmith. She is a member of the Camtasia Relay team responsible for working directly with our customers. </p>
<p><strong>Rob Mowid</strong> &#8211; Business Development Manager for Camtasia Relay. He works with customers to help provide feedback to the TechSmith product team. </p>
<p><strong>Sarah Osborne</strong> &#8211; Account Manager for TechSmith. She is a member of the Camtasia Relay team responsible for working directly with our customers. </p>
<p><strong>Walter Pelowski</strong> &#8211; Customer Support Engineer. He is a member of the Camtasia Relay team and works closely with our customers on the technical and administrative aspects of Camtasia Relay. </p>
<p><strong>Dates: </strong></p>
<p>Camtasia Relay Version 1.1 What&#8217;s New &#8211; May 27<br />
Camtasia Relay Version 1.1 What&#8217;s New &#8211; June 3</p>
<p><strong>Register</strong> here: <a href="https://www302.livemeeting.com">https://www302.livemeeting.com</a></p>
]]></content:encoded>
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