When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.
Entries Tagged as 'social media'
How to Develop a Social Media Marketing Campaign
March 30th, 2010 · View Comments · Social Media
Tags:Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
Social Media Budgeting: Where Do You Start?
March 23rd, 2010 · View Comments · Social Media
Guest article by Shannon Suetos from Resource Nation The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets. How much is too much, how much is too little? There are many factors on how to plan [...]
Tags:Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
Facebook: The Simplest Way To Get More Fans
March 1st, 2010 · View Comments · Facebook
Facebook: The Simplest Way To Get More Fans. Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it.
Tags:Community·Facebook·Fans·Friends·Groups·Marketing·Promotion·social media
Google News: How to Get Your Blog Indexed
February 21st, 2010 · View Comments · Google
Ever wondered how some blogs appear on Google News and others don’t? Ever wanted to get your site on Google News. Google has published guidelines explaining how the process works. Do it right and you might be indexed. If you’d like a site to be included in Google News, you can also send them the [...]
Tags:blogging·google·guidelines·index·News·Sitemap·social media
Chinese Social Media Event 2010 – Are You Interested?
January 12th, 2010 · View Comments · China, Social Media
Would you like to know more about Social Media in China? We are planning to arrange an event, hopefully in the summer, on Social Media in China. The location is yet to be defined. If you want to attend, or have ideas on who should be invited, please let me know.
Tags:Add new tag·Asia·China·Maps and Views·Peoples Republic of China·Shanghai·Shenzhen·social media
Why New Yorkers Make Great Web Links & Tweets!
October 25th, 2009 · Comments Off · Technical Writing
Image by Ivan Walsh via Flickr Gerry McGovern A good link has no time for small talk or niceties. It acts like a signpost, like a promise. With a good link, what you see is what you get. If most of today’s web links were married they’d be heading for divorce. Because they never keep [...]
Tags:CMS·Content Creation·content management·customers·Information Architecture·Search engine optimization·social media·Usability·user interface·web publishing·Web Writing
How The Huffington Post uses Real-time Testing to Write Better Headlines
October 24th, 2009 · Comments Off · Google, How To
Zachary M. Seward http://www.niemanlab.org writes that The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
Tags:Arianna Huffington·audience segmentation·Detroit Free Press·Dustin Curtis·Eric Brown·google·headlines·Huffington Post·Josh Young·Market research·metrics·ONA09·Online News Association·Oscars·Paul Berry·Research·social media·Steve Dorsey·Tagged A/B testing·Twitter·user behavior·Yahoo
Dustin Curtis says: You should follow me on Twitter
October 23rd, 2009 · Comments Off · Social Media, Technical Writing
Dustin Curtis likes experiments. He re-arranged the words Follow Me on Twitter and the position of the hyperlink to see if it would increase the number of followers, i.e. click-throughs. Changing the text increased the clickthrough rate from 4.7% to 12.81%. Here’s how he did it.
Tags:Clickthrough·Command·Follow Me·Hyperlink·Lower case·Online Communities·rates·social media·Social network·Statement·Structured Writing·Twitter·Usability·web·Writing Techniques
Adobe: Twitter 101 session for Technical Communicators
October 19th, 2009 · Comments Off · Social Media
From Adobe Tech Communication RJ Jacquez, ” I don’t think it would be an overstatement to say that thanks to Social Media, we are experiencing a fundamental shift in the way we discover, share and consume information. This was the topic of my closing presentation at this year’s Technical Communication UK.”
Tags:Adobe Systems·Dell·Mass media·social media·Social Networks·technical communication·Twitter·web
Should I Join the STC? Is it Worth the Money?
October 14th, 2009 · Comments Off · Technical Writing
Ben Minson makes some interesting points about the role of the STC (Society for Technical Communication) and the value it offers to its members. As an ‘outsider’ looking in, I have to confess to finding the STC a rather odd organization. A longer post is probably in order to discuss this.
Tags:Chapters·Employment·fees·Michael Hughes·Organization·social media·Society for Technical Communication·Technical Writing·Writers Resources
How to Get Your Email Answered
October 6th, 2009 · Comments Off · How To, Productivity
Chris Brogan (read and bookmark!) just hit a new milestone. He’s now getting over 600 emails a day on average. 50% were people asking me his time, 25% were “really nice people,” 20% were business opportunities, and 5% were friends. A quick bit of math: if he answered 1 email a minute, 600 emails would [...]
Tags:Chris Brogan·email·Facebook·google·google docs·Google Spreadsheets·Productivity·social media·Social network·Time-wasting·Twitter
Why hasn’t Twitter created any new Stars?
June 14th, 2009 · Comments Off · Facebook
One of the success stories on MySpace was Ashley Qualls, a savvy 17-year-old, who set up a shop selling backgrounds for fellow MySpacers. It became a huge hit and she was the first real star of the MySpace generation. On Twitter, there hasn’t been the same thing. Granted there have been examples of stars using Twitter to raise their profile and use it in a productive way. See Guy KamaZaki (@guykawasaki) as a classic example. But he was a star anyway before Twitter. The reason there have been no new stars on Twitter is this.
Tags:Affiliates·Facebook·making money·Marketing·Product Development·social media·Twitter
Dow Jones Writers Get Conduct Rules for Social Media
June 7th, 2009 · Comments Off · How To
The Wall Street Journal writers were given a newly compiled list of rules for “professional conduct,” which included a guide for use of online outlets, noting cautions for activities on social networking sites. The memo says that staffers should consult their editor before “connecting” to or “friending” any reporting contacts who may need to be treated as confidential sources, and business and pleasure should not be mixed on services like Twitter. The revised code of conduct also includes details about offline friendships, freelance work and public speaking.
Sample Text for an Online Survey
June 5th, 2009 · Comments Off · How To
If you plan to do an online survey either by email or over the web, make sure you follow a few golden rules. Keep it short. No more than 3 screens. No more than 10 questions. Otherwise they will give up and close the browser. Add some benefit, for example, a prize. Describe how and when they will be entered into the prize. Include the date for the draw. Emphasize how you value their opinion and how you will keep their responses in confidence.
