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	<title>Social Media Writing for Smart People &#187; Screenshots</title>
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		<title>How to Create Printer Friendly Page &#124; No Coding Skills Required</title>
		<link>http://www.ivanwalsh.com/business-development/how-to-create-printer-friendly-page-no-coding-skills-required/</link>
		<comments>http://www.ivanwalsh.com/business-development/how-to-create-printer-friendly-page-no-coding-skills-required/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:00:50 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
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		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Jing]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1841</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/how-to-create-printer-friendly-page-no-coding-skills-required/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>How to Create Printer Friendly Page &#124; No Coding Skills Required]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;m thinking of updating the site and  creating printer friendly pages. This seems like a good idea as we have lots of  tutorials and such that people (like you!) might want to print out. So, how do  you create printer friendly pages?<span id="more-1841"></span></p>
<p>[ad#adc-2]</p>
<p>‘Providing separate stylesheets for  printing a web page was good idea in theory, but in practice it all falls down.’</p>
<p>The idea here is to involve server-side  script (PHP and ASP based systems) which will reload the target page and replace  regular CSS file with stylesheet especially suitable for printing an article,  entry, post or whatever.</p>
<p>To make stylesheet for printing, decide  what parts of your layout are not likely to be printed (like various banners,  navigation etc.). The simplest way to hide them is to define them as display:  none;. If you are not familiar with stylesheets for print read more about it.  Anyway, keep it simple—black text on the white background, with a font-size:  12pt; is a good start. When you’re done with it, continue reading.</p>
<p>Maratz.com seems to have the best  solution. Here’s how it works:</p>
<p>Setting up the Query</p>
<p>Now that we have all client-side  ingredients in place, we can put it all together. First, we have to add a link  somewhere around the article, for example:</p>
<p>&lt;h1&gt;Title of the article&lt;/h1&gt;</p>
<p>&lt;p&gt;Lorem ipsum&#8230;&lt;/p&gt;</p>
<p>&lt;a href=&#8221;?q=printme&#8221;&gt;printer friendly  version&lt;/a&gt;</p>
<p>It literally means we are requesting  this same page, but with a query q=printme. To make our page recognizes what we  are asking it, we have to add somewhere in the &lt;head&gt; section some logic,  something like:</p>
<p>“If i’m asked to ‘printme’—i’ll load my  printing stylesheet, and if i’m not asked anything—i’ll load my default CSS  file.”</p>
<p>Depending of your preferences there are  two scripts—PHP and ASP. Backup your HTML file and replace the part where you  called your CSS file with one of the following examples.</p>
<p>PHP print script</p>
<p>&lt;?php if ($_GET['q'] == &#8220;printme&#8221;) { ?&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;print.css&#8221; /&gt;</p>
<p>&lt;?php } else { ?&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;default.css&#8221; /&gt;</p>
<p>&lt;?php } ?&gt;</p>
<p>ASP print script</p>
<p>&lt;% If Request.QueryString(&#8220;q&#8221;) = &#8220;printme&#8221;  Then %&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;print.css&#8221; /&gt;</p>
<p>&lt;% Else %&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;default.css&#8221; /&gt;</p>
<p>&lt;% End if %&gt;</p>
<p>You can read the full article over here:</p>
<p><a href="http://www.maratz.com/blog/archives/2004/09/21/10-minutes-to-printer-friendly-page/"> http://www.maratz.com/blog/archives/2004/09/21/10-minutes-to-printer-friendly-page/</a></p>
<p><strong>PS</strong> &#8211; If you’ve found this article useful,  please consider giving us a <a href="http://www.digg.com/"> Digg </a>or <a href="http://www.stumbleupon.com/"> StumbleUpon</a>.</p>
<p>Regards,</p>
<p>Ivan</p>
<p>Twitter: @ivanwalsh</p>
<p>Facebook: <a href="http://www.facebook.com/ivanwalsh/"> http://www.facebook.com/ivanwalsh</a></p>
<p>Flickr: <a href="http://www.flickr.com/photos/ivanwalsh/"> http://www.flickr.com/photos/ivanwalsh</a></p>
<p>Templates: <a href="http://www.klariti.com/"> http://www.klariti.com</a></p>
<p>Tips:  <a href="http://www.ivanwalsh.com/"> http://www.ivanwalsh.com</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How to Create Printer Friendly Page &#124; No Coding Skills Required</title>
		<link>http://www.ivanwalsh.com/how-to/how-to-create-printer-friendly-page-no-coding-skills-required-2/</link>
		<comments>http://www.ivanwalsh.com/how-to/how-to-create-printer-friendly-page-no-coding-skills-required-2/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 02:00:50 +0000</pubDate>
		<dc:creator>Ivan Walsh</dc:creator>
				<category><![CDATA[How To]]></category>
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		<category><![CDATA[Flickr]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1841</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/how-to-create-printer-friendly-page-no-coding-skills-required-2/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>How to Create Printer Friendly Page &#124; No Coding Skills Required]]></description>
			<content:encoded><![CDATA[<p></p><p>I&#8217;m thinking of updating the site and  creating printer friendly pages. This seems like a good idea as we have lots of  tutorials and such that people (like you!) might want to print out. So, how do  you create printer friendly pages?<span id="more-3881"></span></p>
<p>[ad#adc-2]</p>
<p>‘Providing separate stylesheets for  printing a web page was good idea in theory, but in practice it all falls down.’</p>
<p>The idea here is to involve server-side  script (PHP and ASP based systems) which will reload the target page and replace  regular CSS file with stylesheet especially suitable for printing an article,  entry, post or whatever.</p>
<p>To make stylesheet for printing, decide  what parts of your layout are not likely to be printed (like various banners,  navigation etc.). The simplest way to hide them is to define them as display:  none;. If you are not familiar with stylesheets for print read more about it.  Anyway, keep it simple—black text on the white background, with a font-size:  12pt; is a good start. When you’re done with it, continue reading.</p>
<p>Maratz.com seems to have the best  solution. Here’s how it works:</p>
<p>Setting up the Query</p>
<p>Now that we have all client-side  ingredients in place, we can put it all together. First, we have to add a link  somewhere around the article, for example:</p>
<p>&lt;h1&gt;Title of the article&lt;/h1&gt;</p>
<p>&lt;p&gt;Lorem ipsum&#8230;&lt;/p&gt;</p>
<p>&lt;a href=&#8221;?q=printme&#8221;&gt;printer friendly  version&lt;/a&gt;</p>
<p>It literally means we are requesting  this same page, but with a query q=printme. To make our page recognizes what we  are asking it, we have to add somewhere in the &lt;head&gt; section some logic,  something like:</p>
<p>“If i’m asked to ‘printme’—i’ll load my  printing stylesheet, and if i’m not asked anything—i’ll load my default CSS  file.”</p>
<p>Depending of your preferences there are  two scripts—PHP and ASP. Backup your HTML file and replace the part where you  called your CSS file with one of the following examples.</p>
<p>PHP print script</p>
<p>&lt;?php if ($_GET['q'] == &#8220;printme&#8221;) { ?&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;print.css&#8221; /&gt;</p>
<p>&lt;?php } else { ?&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;default.css&#8221; /&gt;</p>
<p>&lt;?php } ?&gt;</p>
<p>ASP print script</p>
<p>&lt;% If Request.QueryString(&#8220;q&#8221;) = &#8220;printme&#8221;  Then %&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;print.css&#8221; /&gt;</p>
<p>&lt;% Else %&gt;</p>
<p>&lt;link rel=&#8221;stylesheet&#8221;  href=&#8221;default.css&#8221; /&gt;</p>
<p>&lt;% End if %&gt;</p>
<p>You can read the full article over here:</p>
<p><a href="http://www.maratz.com/blog/archives/2004/09/21/10-minutes-to-printer-friendly-page/"> http://www.maratz.com/blog/archives/2004/09/21/10-minutes-to-printer-friendly-page/</a></p>
<p><strong>PS</strong> &#8211; If you’ve found this article useful,  please consider giving us a <a href="http://www.digg.com/"> Digg </a>or <a href="http://www.stumbleupon.com/"> StumbleUpon</a>.</p>
<p>Regards,</p>
<p>Ivan</p>
<p>Twitter: @ivanwalsh</p>
<p>Facebook: <a href="http://www.facebook.com/ivanwalsh/"> http://www.facebook.com/ivanwalsh</a></p>
<p>Flickr: <a href="http://www.flickr.com/photos/ivanwalsh/"> http://www.flickr.com/photos/ivanwalsh</a></p>
<p>Templates: <a href="http://www.klariti.com/"> http://www.klariti.com</a></p>
<p>Tips:  <a href="http://www.ivanwalsh.com/"> http://www.ivanwalsh.com</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#8217;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</title>
		<link>http://www.ivanwalsh.com/business-development/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer/</link>
		<comments>http://www.ivanwalsh.com/business-development/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 04:30:02 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
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		<category><![CDATA[Delicious]]></category>
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		<category><![CDATA[Forrester]]></category>
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		<category><![CDATA[Ivan]]></category>
		<category><![CDATA[Jing]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1797</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-150x150.jpg" class="alignleft wp-post-image tfe" alt="forrester" title="forrester" /></a>Forrester's Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.]]></description>
			<content:encoded><![CDATA[<p></p><div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">hat&#8217;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.”</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">You can use the tool on this page to get started.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If you’ve read it, please let me know what you think.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Regards,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ivan</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and you can Twitter me @ivanwalsh</div>
<p>Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.” <span id="more-1797"></span></p>
<p>You can use the tool here to get started. <a href="http://www.forrester.com/Groundswell/profile_tool.html">www.forrester.com/Groundswell</a></p>
<p><img class="aligncenter size-medium wp-image-1799" title="forrester" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-300x191.jpg" alt="forrester" width="300" height="191" /></p>
<p>Features of this profile:</p>
<p>• For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides)</p>
<p>• Bars indicate the percentage of the selected demographic that are in each Social Technographics group.</p>
<p>• The white marks indicate the same percentages for the whole population of the country selected.</p>
<p>• The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.</p>
<p>• The message &#8220;No data available&#8221; appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to &#8220;Not specified&#8221;.</p>
<div>Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<p>Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</p>
<p>If you’ve read it, please let me know what you think.</p>
<p>Regards,</p>
<p>Ivan</p>
<p>and you can Twitter me @ivanwalsh</p>
<p><strong>Note</strong>: Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What&#039;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</title>
		<link>http://www.ivanwalsh.com/how-to/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer-2/</link>
		<comments>http://www.ivanwalsh.com/how-to/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer-2/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 04:30:02 +0000</pubDate>
		<dc:creator>Ivan Walsh</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[flash]]></category>
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		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[H.264+AAC]]></category>
		<category><![CDATA[Ivan]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1797</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/whats-the-social-technographics-profile-of-your-customers-forrester-research-knows-the-answer-2/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-150x150.jpg" class="alignleft wp-post-image tfe" alt="forrester" title="forrester" /></a>Forrester's Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.]]></description>
			<content:encoded><![CDATA[<p></p><div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">hat&#8217;s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.”</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">You can use the tool on this page to get started.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">If you’ve read it, please let me know what you think.</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Regards,</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">Ivan</div>
<div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow-x: hidden; overflow-y: hidden;">and you can Twitter me @ivanwalsh</div>
<p>Charlene Li and her colleagues at Forrester Research report that companies often approach Social Computing as a list of technologies to be deployed as needed — ie a random assortment of blogs, communities etc— to achieve a marketing goal. Ms Li argues that “a more coherent approach is to start with your target audience and determine what kind of relationship you want to build with them, based on what they are ready for.” <span id="more-3872"></span></p>
<p>You can use the tool here to get started. <a href="http://www.forrester.com/Groundswell/profile_tool.html">www.forrester.com/Groundswell</a></p>
<p><img class="aligncenter size-medium wp-image-1799" title="forrester" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/forrester-300x191.jpg" alt="forrester" width="300" height="191" /></p>
<p>Features of this profile:</p>
<p>• For an explanation of these groups (Creators, Critics, etc.), see a presentation (8 slides)</p>
<p>• Bars indicate the percentage of the selected demographic that are in each Social Technographics group.</p>
<p>• The white marks indicate the same percentages for the whole population of the country selected.</p>
<p>• The index indicates how the demographic compares to the population — a score of 100 means the demographic is the same as the population average.</p>
<p>• The message &#8220;No data available&#8221; appears when you request a profile for which our survey samples are not large enough to provide a reliable answer. This occurs for age groups in Japan, Metro China, and South Korea. To see profiles in these countries, set the Age to &#8220;Not specified&#8221;.</p>
<div>Forrester&#8217;s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.</div>
<p>Some really terrific material over here including free case studies, PDF downloads and extracts from the book.</p>
<p>If you’ve read it, please let me know what you think.</p>
<p>Regards,</p>
<p>Ivan</p>
<p>and you can Twitter me @ivanwalsh</p>
<p><strong>Note</strong>: Any use of data and charts generated from this site must include the following citation: Data from Forrester Research Technographics® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com.</p>
]]></content:encoded>
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		<item>
		<title>How to Improve your Style Guide</title>
		<link>http://www.ivanwalsh.com/how-to/how-to-improve-your-style-guide/</link>
		<comments>http://www.ivanwalsh.com/how-to/how-to-improve-your-style-guide/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 01:19:48 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1612</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/how-to-improve-your-style-guide/"><img align="left" hspace="5" width="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/alice07a-150x150.gif" class="alignleft wp-post-image tfe" alt="Alice in Worderland" title="alice07a" /></a>How to Improve your Style Guide. PerfectIt does not require any kind of configuration. Once you install it, you can use it straight away to find mistakes in any MS Word document. This article is for users who want to get even more out of PerfectIt by fine-tuning it to search for particular errors or to enforce a style guide.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-thumbnail wp-image-1614 alignright" title="alice07a" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/alice07a-150x150.gif" alt="Alice in Worderland" width="150" height="150" />We reviewed PerfectIt last month and were impressed with its ability to edit and  test our documents.</p>
<p><span> <span> <span> <span> Daniel Heuman, the founder of Intelligent Editing Ltd has prepared this tutorial  that goes into more detail and show some of the ways you can get more out of  this editing product. Here&#8217;s Daniel.</span></span></span></span></p>
<p><span id="more-1612"></span></p>
<p>[ad]</p>
<p>PerfectIt does not require any kind of configuration. Once you install it, you  can use it straight away to find mistakes in any MS Word document.</p>
<p>This article  is for users who want to get even more out of PerfectIt by fine-tuning it to  search for particular errors or to enforce a style guide.</p>
<h2>Fine-tuning PerfectIt</h2>
<p>You can set your rules for how PerfectIt checks:</p>
<ul>
<li> Hyphenation</li>
<li> Common typos</li>
<li> Numbers in sentences</li>
<li> Spelling variations</li>
<li> Keywords left in the body of text</li>
<li> Use of capital letters</li>
<li> Punctuation of bullets and lists</li>
<li> Capitals in bullets and lists</li>
</ul>
<p>There are two ways to build your rules into PerfectIt, you can add them  organically when PerfectIt runs or you can use the configuration screen.</p>
<p style="text-align: center;"><img class="aligncenter" src="http://ecx.images-amazon.com/images/I/515RW8ZDCHL._SL210_.jpg" alt="" width="138" height="210" /></p>
<p style="text-align: center;"><a href="http://astore.amazon.com/klaritiwritin-20/detail/1887902899">Common Errors in English Usage</a></p>
<p><strong>Organic fine-tuning</strong></p>
<p>The easiest way to add rules for checking is to teach PerfectIt your preferences  as you use it. When PerfectIt finds an error, just click the &#8220;Customise Test&#8221;  menu to either exclude that from future searches or build a rule for checking  it.</p>
<p>For example, if PerfectIt states that an abbreviation appears in two forms:  &#8220;NASA&#8221; and &#8220;N.A.S.A.&#8221;, you can use the menus to specify that &#8220;NASA&#8221; is always  preferred. After that, PerfectIt will prompt for any instance of &#8220;N.A.S.A.&#8221; with  any document you test.</p>
<div class="captioned">
<div><strong>Fine-tuning with the configuration screen</strong></div>
</div>
<p>You can specify an even wider set of rules by using the configuration screen. To  load the configuration screen, select &#8220;Advanced&#8230;&#8221; from the &#8220;Customise Test&#8221;  menu. This will provide options for setting your own checking rules. For  example, to specify that semi-colons are the preferred punctuation for short  bullet points, choose &#8220;Settings for Lists, Numbers and Compounds&#8221;, then choose  &#8220;Punctuate Short Items&#8221;, then select &#8220;A Semi-Colon&#8221; from the drop down menu.  Save your changes and PerfectIt will notify you if it finds any bullet points  with other types of punctuation.</p>
<div class="captioned">
<div><img title="Changing preferences for bullets / lists" src="file:///C:/Documents%20and%20Settings/Administrator/My%20Documents/My%20Web%20Sites/listspreferences.jpg" alt="Bullets and lists" /></div>
</div>
<h2>The advantage of customised versions of PerfectIt</h2>
<p>It is possible to share configurations between computers – just copy the files &#8216;CustomExclusionLists&#8217;  and &#8216;CustomFindLists&#8217; from one computer to another. However, for organisations,  the best way to ensure that rules are standardised across computers is to have  Intelligent Editing prepare a customised version for you. Intelligent Editing  will scan your library for inconsistencies and review those with you. Then we&#8217;ll  build a version of PerfectIt that is custom-designed for your organisation.  We&#8217;ll include all of your preferences and supply you with a version that is  built for the specifics of your style guide.</p>
<h2>Conclusion</h2>
<p>Style guides are important documents that all too often go ignored. With  PerfectIt, you can quickly and easily check that reports, articles, contracts  and proposals are all aligned with your style guide. You can build in the  checking that is most important to you and ensure that documents are reviewed  completely for the mistakes that matter most. To try PerfectIt for free, <a href="http://intelligentediting.com/download.aspx">download</a> it  now.</p>
<p><span> </span></p>
<h2>About the Author</h2>
<p><span> <span> Daniel Heuman, Founder, Intelligent Editing Ltd. </span></span></p>
<p><span> Intelligent Editing Ltd specializes in software solutions that deliver faster,  more accurate editing for professionals. </span> <a href="http://intelligentediting.com/checkyourstyleguide.aspx"> http://intelligentediting.com</a></p>
]]></content:encoded>
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		<item>
		<title>Groundswell &#8211; How Social Media Technoloiges Really Work</title>
		<link>http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/</link>
		<comments>http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 04:28:01 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[Business Development]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[Delicious]]></category>
		<category><![CDATA[Digg]]></category>
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		<category><![CDATA[Ivan]]></category>
		<category><![CDATA[Jing]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1793</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/plugins/thumbnail-for-excerpts/tfe_no_thumb.png" class="alignleft wp-post-image tfe" alt="" title="" /></a>I’ve been reading this book most of the weekend. It’s a terrific exploration of social media and how social media technologies are effecting corporations and companies from a business perspective. I thought you might want look at these links as these are the footnotes to the book and provide some very interesting material. Worth a [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>I’ve been reading this book most of the weekend. It’s a terrific exploration of social media and how social media technologies are effecting corporations and companies from a business perspective. I thought you might want look at these links as these are the footnotes to the book and provide some very interesting material. Worth a look if you&#8217;re trying to get a handle on how twitter, facebook and the rest will impact your profit margin.<span id="more-1793"></span></p>
<table border="0">
<tbody>
<tr>
<td><a name="site1-1"></a><a href="http://www.businessweek.com/magazine/content/06_33/b3997002.htm" target="_blank">site1-1</a></td>
<td><em>BusinessWeek</em> article on Digg&#8217;s Kevin  Rose</td>
</tr>
<tr>
<td><a name="site1-2"></a><a href="http://rudd-o.com/archives/2007/04/30/spread-this-number/" target="_blank">site1-2</a></td>
<td>Rudd-O&#8217;s blog post on HD-DVD code</td>
</tr>
<tr>
<td><a name="site1-4"></a><a href="http://blog.digg.com/?p=73" target="_blank">site1-4</a></td>
<td>Digg blog explains why HD-DVD link was  removed</td>
</tr>
<tr>
<td><a name="site1-5"></a><a href="http://blogsearch.google.com/" target="_blank">site1-5</a></td>
<td>Google Blogsearch</td>
</tr>
<tr>
<td><a name="site1-6"></a><a href="http://www.youtube.com/watch?v=L9HaNbsIfp0" target="_blank">site1-6</a></td>
<td>YouTube musical video of HD-DVD code</td>
</tr>
<tr>
<td><a name="site1-7"></a><a href="http://www.downloadsquad.com/2007/05/01/hd-dvd-key-fiasco-is-an-example-of-21st-century-digital-revolt/" target="_blank">site1-7</a></td>
<td>Digg member Grant Robertson on the HD-DVD  incident</td>
</tr>
<tr>
<td><a name="site1-8"></a><a href="http://blog.digg.com/?p=74" target="_blank">site1-8</a></td>
<td>Digg blog on defying lawsuit, restoring HD-DVD  code links</td>
</tr>
<tr>
<td><a name="site1-10"></a><a href="http://www.churchofthecustomer.com/" target="_blank">site1-10</a></td>
<td><em>Church of the Customer</em></td>
</tr>
<tr>
<td><a name="site1-11"></a><a href="http://www.techdirt.com/articles/20050105/0132239.shtml" target="_blank">site1-11</a></td>
<td>Mike Masnick&#8217;s post on the Streisand  Effect</td>
</tr>
<tr>
<td><a name="site1-12"></a><a href="http://www.youtube.com/watch?v=CvVp7b5gzqU" target="_blank">site1-12</a></td>
<td>YouTube video of sleeping Comcast  technician</td>
</tr>
<tr>
<td><a name="site1-13"></a><a href="http://www.snakesonablog.com/" target="_blank">site1-13</a></td>
<td><em>Snakes on a Plane</em> fan blog, <em>Snakes on a  Blog</em></td>
</tr>
<tr>
<td><a name="site1-14"></a><a href="http://thelactivist.blogspot.com/2007/02/overzealous-big-pork-stomps-on.html" target="_blank">site1-14</a></td>
<td>The Lactivist blog post on the National Pork  Board&#8217;s legal letter</td>
</tr>
<tr>
<td><a name="site1-15"></a><a href="http://blogsearch.google.com/blogsearch?hl=en&amp;q=http%3A%2F%2Fthelactivist.blogspot.com%2F2007%2F02%2Foverzealous-big-pork-stomps-on.html&amp;btnG=Search+Blogs" target="_blank">site1-15</a></td>
<td>Blog coverage of The Lactivist blog post</td>
</tr>
<tr>
<td><a name="site1-16"></a><a href="http://www.globalvoicesonline.org/2007/05/04/korea-bloggers-and-donuts/" target="_blank">site1-16</a></td>
<td>Korean blogger on unsanitary conditions at Dunkin&#8217;  Donuts</td>
</tr>
<tr>
<td><a name="site1-17"></a><a href="http://www.koreatimes.co.kr/www/news/nation/2007/05/117_2343.html" target="_blank">site1-17</a></td>
<td><em>The Korea Times</em> article on Korean  blogger</td>
</tr>
<tr>
<td><a name="site1-18"></a><a href="http://www.forrester.com/go?docid=38772" target="_blank">site1-18</a></td>
<td>Forrester report introduces Social  Computing</td>
</tr>
<tr>
<td><a name="site1-19"></a><a href="http://www.forrester.com/go?docid=42869" target="_blank">site1-19</a></td>
<td>Forrester report with US online penetration  statistics</td>
</tr>
<tr>
<td><a name="site1-20"></a><a href="http://www.forrester.com/go?docid=43273" target="_blank">site1-20</a></td>
<td>Forrester data chart with European online  penetration statistics</td>
</tr>
<tr>
<td><a name="site1-21"></a><a href="http://www.wired.com/wired/archive/4.05/modahl.html" target="_blank">site1-21</a></td>
<td><em>Wired</em> interview with Mary Modahl</td>
</tr>
<tr>
<td><a name="site1-22"></a><a href="http://www.forrester.com/go?docid=42463" target="_blank">site1-22</a></td>
<td>Forrester report with projections of US online  advertising</td>
</tr>
<tr>
<td><a name="site1-23"></a><a href="http://www.forrester.com/go?docid=41451" target="_blank">site1-23</a></td>
<td>Forrester report with projections of European  online advertising</td>
</tr>
<tr>
<td><a name="site1-25"></a><a href="http://blog.guykawasaki.com/2007/06/by_the_numbers_.html" target="_blank">site1-25</a></td>
<td>Guy Kawasaki&#8217;s blog post on starting  Truemors.com</td>
</tr>
<tr>
<td><a name="site1-26"></a><a href="http://www.thelongtail.com/" target="_blank">site1-26</a></td>
<td>Chris Anderson&#8217;s blog <em>The Long  Tail</em></td>
</tr>
<tr>
<td><a name="site1-27"></a><a href="http://fastlane.gmblogs.com/archives/2005/01/sharpening_the_1.html" target="_blank">site1-27</a></td>
<td>GM <em>FastLane Blog</em> post comment on Pontiac  GTO</td>
</tr>
<tr>
<td><a name="site1-28"></a><a href="http://fastlane.gmblogs.com/archives/2005/04/" target="_blank">site1-28</a></td>
<td>GM <em>FastLane Blog</em> post on Bob Lutz writing a  blog</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site2-2"></a><a href="http://blogs.forrester.com/groundswell/2007/07/im-sick-of-user.html" target="_blank">site2-2</a></td>
<td>Forrester <em>Groundswell</em> blog post on the word  &#8220;user&#8221;</td>
</tr>
<tr>
<td><a name="site2-3"></a><a href="http://www.martinlindstrom.com/index.php/cmsid__video_blog" target="_blank">site2-3</a></td>
<td>Martin Lindstrom&#8217;s video blog</td>
</tr>
<tr>
<td><a name="site2-5a"></a><a href="http://www.youtube.com/watch?v=-prfAENSh2k" target="_blank">site2-5a</a></td>
<td>YouTube video of Wayfarer sunglasses</td>
</tr>
<tr>
<td><a name="site2-5b"></a><a href="http://www.youtube.com/user/neverhidefilms" target="_blank">site2-5b</a></td>
<td>Youtube videos in Ray-Ban&#8217;s &#8220;Never Hide&#8221;  campaign</td>
</tr>
<tr>
<td><a name="site2-6"></a><a href="http://secondlife.com/whatis/economy_stats.php" target="_blank">site2-6</a></td>
<td>Second Life membership statistics page</td>
</tr>
<tr>
<td><a name="site2-8"></a><a href="http://news.netcraft.com/archives/2007/10/11/october_2007_web_server_survey.html" target="_blank">site2-8</a></td>
<td>Netcraft page tracking Web server market  share</td>
</tr>
<tr>
<td><a name="site2-9"></a><a href="http://www.w3counter.com/globalstats.php?date=2007-10-01" target="_blank">site2-9</a></td>
<td>W3Counter page tracking browser market  share</td>
</tr>
<tr>
<td><a name="site2-10"></a><a href="http://www.alexa.com/" target="_blank">site2-10</a></td>
<td>Alexa tracks site traffic</td>
</tr>
<tr>
<td><a name="site2-11"></a><a href="http://www.forrester.com/go?docid=43155" target="_blank">site2-11</a></td>
<td>Forrester report on dealing with  Wikipedia</td>
</tr>
<tr>
<td><a name="site2-12"></a><a href="http://www.expotv.com/" target="_blank">site2-12</a></td>
<td>ExpoTV features video product reviews</td>
</tr>
<tr>
<td><a name="site2-13"></a><a href="http://www.amazon.com/review/R355QUUKXUO6SG/ref=cm_cr_rdp_perm/" target="_blank">site2-13</a></td>
<td>Amazon review page for Harry Potter book</td>
</tr>
<tr>
<td><a name="site2-14"></a><a href="http://www.evident.com/" target="_blank">site2-14</a></td>
<td>David Weinberger&#8217;s Web site</td>
</tr>
<tr>
<td><a name="site2-15"></a><a href="http://www.vanderwal.net/folksonomy.html" target="_blank">site2-15</a></td>
<td>Thomas Vander Wal&#8217;s blog post about  &#8220;folksonomy&#8221;</td>
</tr>
<tr>
<td><a name="site2-16"></a><a href="http://del.icio.us/url/ba88291d34bdda86cf3d69ae1f9900d0" target="_blank">site2-16</a></td>
<td>Wal-Mart&#8217;s blog tagged on del.icio.us</td>
</tr>
<tr>
<td><a name="site2-17"></a><a href="http://www.commoncraft.com/rss_plain_english" target="_blank">site2-17</a></td>
<td>Common Craft&#8217;s video explaining RSS</td>
</tr>
<tr>
<td><a name="site2-18"></a><a href="http://www.comscore.com/press/release.asp?press=1471" target="_blank">site2-18</a></td>
<td>Comscore&#8217;s press release about widget  viewing</td>
</tr>
<tr>
<td><a name="site2-19"></a><a href="http://www.ups.com/widget" target="_blank">site2-19</a></td>
<td>UPS&#8217; online widget</td>
</tr>
<tr>
<td><a name="site2-20"></a><a href="http://dsc.discovery.com/convergence/sharkweek/widget/widget.html" target="_blank">site2-20</a></td>
<td>Discovery Channel&#8217;s Shark Week widget</td>
</tr>
<tr>
<td><a name="site2-21"></a><a href="http://3spots.blogspot.com/2006/04/all-digg-style-applications-list.html" target="_blank">site2-21</a></td>
<td><em>3spots</em> blog&#8217;s list of Digg-like sites and  applications</td>
</tr>
<tr>
<td><a name="site2-22"></a><a href="http://www.twitter.com/laundryroom" target="_blank">site2-22</a></td>
<td>Twitter application for Olin College laundry  room</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site3-2"></a><a href="http://www.forrester.com/go?docid=42057" target="_blank">site3-2</a></td>
<td>Forrester report on Social  Technographics</td>
</tr>
<tr>
<td><a name="site3-3"></a><a href="http://www.usatoday.com/money/advertising/2007-03-26-alpha-mom_N.htm" target="_blank">site3-3</a></td>
<td><em>USA Today</em> article about alpha  moms</td>
</tr>
<tr>
<td><a name="site3-5"></a><a href="http://www.youtube.com/watch?v=U08H5-uCfVc&amp;mode=related&amp;search=" target="_blank">site3-5</a></td>
<td>YouTube video of Fujitsu commercial (in  Japanese)</td>
</tr>
<tr>
<td><a name="site3-6"></a><a href="http://www.forrester.com/go?docid=42344" target="_blank">site3-6</a></td>
<td>Forrester report on online dating</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site4-1"></a><a href="http://www.forrester.com/go?docid=43656" target="_blank">site4-1</a></td>
<td>Forrester report on the POST method</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site5-2"></a><a href="http://health.usnews.com/usnews/health/best-hospitals/search.php?spec=ihqcanc" target="_blank">site5-2</a></td>
<td><em>US News and World Report</em> rankings of cancer  centers</td>
</tr>
<tr>
<td><a name="site5-3"></a><a href="http://www.medicalnewstoday.com/articles/46788.php" target="_blank">site5-3</a></td>
<td><em>Medical News Today</em> article about M.D.  Anderson&#8217;s therapy center</td>
</tr>
<tr>
<td><a name="site5-5"></a><a href="http://www.marketingpower.com/ResourceLibrary/Documents/HONOMICHL%20GLOBAL%2025.pdf" target="_blank">site5-5</a></td>
<td><em>Honomichl</em> article on research  companies</td>
</tr>
<tr>
<td><a name="site5-10"></a><a href="http://www.jdpower.com/" target="_blank">site5-10</a></td>
<td>J.D. Power and Associates site ranks vehicle  satisfaction</td>
</tr>
<tr>
<td><a name="site5-11"></a><a href="http://www.forrester.com/go?docid=39442" target="_blank">site5-11</a></td>
<td>Forrester report about brand monitoring  vendors</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site6-1"></a><a href="http://www.engadget.com/2007/07/10/will-it-blend-the-iphone-smoothie/" target="_blank">site6-1</a></td>
<td><em>Engadget</em> blog post about blending the  iPhone</td>
</tr>
<tr>
<td><a name="site6-4"></a><a href="http://www.forrester.com/go?docid=42124" target="_blank">site6-4</a></td>
<td>Forrester report on a new marketing metric:  engagement</td>
</tr>
<tr>
<td><a name="site6-5"></a><a href="http://www.forrester.com/go?docid=39631" target="_blank">site6-5</a></td>
<td>Forrester report about consumer trust in  advertising</td>
</tr>
<tr>
<td><a name="site6-6"></a><a href="http://www.youtube.com/watch?v=uOQcjvUHZ0k" target="_blank">site6-6</a></td>
<td>YouTube video about SOA by TIBCO</td>
</tr>
<tr>
<td><a name="site6-8"></a><a href="http://www.facebook.com/group.php?gid=2204439307" target="_blank">site6-8</a></td>
<td>Ernst &amp; Young&#8217;s careers page on  Facebook</td>
</tr>
<tr>
<td><a name="site6-9"></a><a href="http://creative.myspace.com/groups/_ms/nef/images/40161_nef_onlinebook.pdf" target="_blank">site6-9</a></td>
<td>MySpace&#8217;s page on the report &#8220;Never Ending  Friending&#8221;</td>
</tr>
<tr>
<td><a name="site6-10"></a><a href="http://www.washingtonpost.com/wp-dyn/content/article/2007/05/02/AR2007050202556.html" target="_blank">site6-10</a></td>
<td><em>Washington Post</em> article about Barack  Obama&#8217;s MySpace page</td>
</tr>
<tr>
<td><a name="site6-11"></a><a href="http://h20325.www2.hp.com/blogs/laserjet/archive/2007/02/26/2551.html" target="_blank">site6-11</a></td>
<td>HP&#8217;s Vince Ferraro&#8217;s blog post on Vista printing  problems.</td>
</tr>
<tr>
<td><a name="site6-12"></a><a href="http://blogs.sun.com/jonathan/entry/acquiring_hewlett_packard_s_legacy" target="_blank">site6-12</a></td>
<td>Sun&#8217;s Jonathan Schwartz&#8217;s blog post on acquiring  HP&#8217;s founders&#8217; images</td>
</tr>
<tr>
<td><a name="site6-13"></a><a href="http://h20325.www2.hp.com/blogs/kintz/archive/2006/08/18/1501.html" target="_blank">site6-13</a></td>
<td>HP&#8217;s Eric Kintz&#8217;s blog post responding to Jonathan  Schwartz</td>
</tr>
<tr>
<td><a name="site6-14a"></a><a href="http://www.forrester.com/go?docid=41064" target="_blank">site6-14a</a></td>
<td>Forrester report on the ROI of blogging</td>
</tr>
<tr>
<td><a name="site6-14b"></a><a href="http://www.forrester.com/go?docid=41066" target="_blank">site6-14b</a></td>
<td>Forrester report on blogging ROI case  study</td>
</tr>
<tr>
<td><a name="site6-14c"></a><a href="http://www.gapingvoid.com/Moveable_Type/archives/002066.html" target="_blank">site6-14c</a></td>
<td>Hugh McLeod&#8217;s blog post on the ROI of  blogging</td>
</tr>
<tr>
<td><a name="site6-15"></a><a href="http://unicashare.typepad.com/share/2007/09/requiem-for-a-b.html" target="_blank">site6-15</a></td>
<td>Unica&#8217;s Carol Meyers&#8217; blog post on ending its  blog</td>
</tr>
<tr>
<td><a name="site6-16"></a><a href="http://direct2dell.com/one2one/archive/2006/07/13/431.aspx" target="_blank">site6-16</a></td>
<td><em>Direct2Dell</em> blog post about the flaming  notebook</td>
</tr>
<tr>
<td><a name="site6-17"></a><a href="http://www.beinggirl.com/en_US/pages/momentdetail.jsp?ContentId=EXP320" target="_blank">site6-17</a></td>
<td>Procter &amp; Gamble&#8217;s beinggirl.com post about an  embarassing story</td>
</tr>
<tr>
<td><a name="site6-18"></a><a href="http://www.beinggirl.com/en_US/pages/questiondetail.jsp?ContentId=ASK243" target="_blank">site6-18</a></td>
<td>Procter &amp; Gamble&#8217;s beinggirl.com post with  advice from Iris</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site7-1"></a><a href="http://www.womma.org/wom101/03/" target="_blank">site7-1</a></td>
<td>Word of Mouth Marketing Association&#8217;s page on WOM  101</td>
</tr>
<tr>
<td><a name="site7-2"></a><a href="http://netpromoter.typepad.com/fred_reichheld/" target="_blank">site7-2</a></td>
<td>Fred Reichheld&#8217;s blog</td>
</tr>
<tr>
<td><a name="site7-4"></a><a href="http://www.bzzagent.com/" target="_blank">site7-4</a></td>
<td>BzzAgent&#8217;s site</td>
</tr>
<tr>
<td><a name="site7-5"></a><a href="http://www.ebags.com/ebags/weekender_convertible/product_detail/index.cfm?modelid=15026" target="_blank">site7-5</a></td>
<td>eBags&#8217; page on the weekender convertible  bag</td>
</tr>
<tr>
<td><a name="site7-6"></a><a href="http://www.forrester.com/go?docid=42341" target="_blank">site7-6</a></td>
<td>Forrester report on consumers&#8217; use of online  reviews</td>
</tr>
<tr>
<td><a name="site7-7"></a><a href="http://www.shop.org/soro07/" target="_blank">site7-7</a></td>
<td>Shop.org&#8217;s report on sites&#8217; attitudes about  ratings and reviews</td>
</tr>
<tr>
<td><a name="site7-8"></a><a href="http://www.bazaarvoice.com/cs_reducedReturns.html" target="_blank">site7-8</a></td>
<td>Bazaarvoice&#8217;s case study on PETCO</td>
</tr>
<tr>
<td><a name="site7-9"></a><a href="http://www.forrester.com/go?docid=40649" target="_blank">site7-9</a></td>
<td>Forrester report on online reviews</td>
</tr>
<tr>
<td><a name="site7-10"></a><a href="http://community.constantcontact.com/" target="_blank">site7-10</a></td>
<td>Constant Contact&#8217;s community site</td>
</tr>
<tr>
<td><a name="site7-11"></a><a href="http://www.sec.gov/Archives/edgar/data/1405277/000095013507005986/b65345b4e424b4.htm" target="_blank">site7-11</a></td>
<td>Constant Contact&#8217;s IPO filing</td>
</tr>
<tr>
<td><a name="site7-12"></a><a href="http://community.constantcontact.com/forum/default.aspx?g=posts&amp;t=723" target="_blank">site7-12</a></td>
<td>Constant Contact posting about spam</td>
</tr>
<tr>
<td><a name="site7-13"></a><a href="http://www.wired.com/wired/archive/14.02/lego.html" target="_blank">site7-13</a></td>
<td><em>Wired</em> article about LEGO working with its  best customers</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site8-2"></a><a href="http://www.kff.org/kaiserpolls/upload/7591.pdf" target="_blank">site8-2</a></td>
<td>Kaiser Family Foundation research on cancer  attitudes</td>
</tr>
<tr>
<td><a name="site8-3a"></a><a href="http://www.forrester.com/go?docid=34426" target="_blank">site8-3a</a></td>
<td>Forrester report on American jobs going  overseas</td>
</tr>
<tr>
<td><a name="site8-3b"></a><a href="http://www.forrester.com/go?docid=35212" target="_blank">site8-3b</a></td>
<td>Forrester report on European jobs going  overseas</td>
</tr>
<tr>
<td><a name="site8-4"></a><a href="http://www.dellcommunity.com/supportforums/board/message?board.id=dim_cdrom&amp;message.id=115009" target="_blank">site8-4</a></td>
<td>Dell community forum post on DVD drive  problems</td>
</tr>
<tr>
<td><a name="site8-6"></a><a href="http://www.nytimes.com/2005/06/29/technology/29content.html?_r=2&amp;pagewanted=1&amp;oref=slogin" target="_blank">site8-6</a></td>
<td><em>The New York Times</em> article on Flickr&#8217;s  Caterina Fake</td>
</tr>
<tr>
<td><a name="site8-7"></a><a href="http://www.unc.edu/depts/econ/byrns_web/Economicae/Essays/Actg_V_Econ.htm" target="_blank">site8-7</a></td>
<td>University of North Carolina&#8217;s definition of  &#8220;psychic income&#8221;</td>
</tr>
<tr>
<td><a name="site8-8"></a><a href="http://www.henryjenkins.org/" target="_blank">site8-8</a></td>
<td>Henry Jenkins&#8217; site</td>
</tr>
<tr>
<td><a name="site8-9"></a><a href="http://www.nutsonline.com/jericho" target="_blank">site8-9</a></td>
<td><em>Nuts Online</em> story about <em>Jericho</em> fans</td>
</tr>
<tr>
<td><a name="site8-10"></a><a href="http://jerichowiki.cbs.com/page/A+Message+From+CBS+Entertainment?t=anon" target="_blank">site8-10</a></td>
<td>CBS <em>Jericho</em> page about un-cancelling the  show</td>
</tr>
<tr>
<td><a name="site8-14"></a><a href="http://www.nytimes.com/2007/07/05/technology/05online.html?_r=2&amp;oref=slogin&amp;oref=slogin" target="_blank">site8-14</a></td>
<td><em>The New York Times</em> article about  Naver</td>
</tr>
<tr>
<td><a name="site8-17"></a><a href="http://health.groups.yahoo.com/group/specialKgroup/" target="_blank">site8-17</a></td>
<td>Yahoo! page for Kellogg&#8217;s Special K  community</td>
</tr>
<tr>
<td><a name="site8-18"></a><a href="http://www.tivocommunity.com/tivo-vb/memberlist.php?postslower=0&amp;postsupper=0&amp;ausername=&amp;homepage=&amp;icq=&amp;aim=&amp;yahoo=&amp;msn=&amp;joindateafter=&amp;joindatebefore=&amp;lastpostafter=&amp;lastpostbefore=&amp;order=DESC&amp;sort=posts&amp;pp=50&amp;ltr=" target="_blank">site8-18</a></td>
<td>TiVo community site page listing most frequent  posters</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site9-2"></a><a href="http://web.mit.edu/evhippel/www/books.htm" target="_blank">site9-2</a></td>
<td>Eric Von Hippel&#8217;s page</td>
</tr>
<tr>
<td><a name="site9-3"></a><a href="http://outsideinnovation.blogs.com/pseybold/" target="_blank">site9-3</a></td>
<td>Patricia Seybold&#8217;s blog</td>
</tr>
<tr>
<td><a name="site9-4"></a><a href="http://www.wikinomics.com/" target="_blank">site9-4</a></td>
<td><em>Wikinomics</em> page</td>
</tr>
<tr>
<td><a name="site9-6"></a><a href="http://ideas.salesforce.com/article/show/34052/Be_Gone_Sawbanners_Please_Ge_Gone" target="_blank">site9-6</a></td>
<td>Ideas.salesforce.com post requesting the end of  Sawbanners</td>
</tr>
<tr>
<td><a name="site9-7"></a><a href="http://www.ideastorm.com/article/show/61771/PreInstalled_Linux__Ubuntu__Fedora__OpenSUSE__MultiBoot" target="_blank">site9-7</a></td>
<td>Dell <em>Ideastorm</em> post about a Linux  PC</td>
</tr>
<tr>
<td><a name="site9-8"></a><a href="http://www.nytimes.com/2007/05/26/business/26content.html?_r=2&amp;hp&amp;oref=slogin&amp;oref=slogin" target="_blank">site9-8</a></td>
<td><em>The New York Times</em> article on crowd-sourced  ads</td>
</tr>
<tr>
<td><a name="site9-9"></a><a href="http://promotions.yahoo.com/doritos/" target="_blank">site9-9</a></td>
<td>Crowd-sourcing site for Doritos Super Bowl  ad</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site10-1"></a><a href="http://query.nytimes.com/gst/fullpage.html?res=9D04E1DF153CF937A25751C1A9659C8B63" target="_blank">site10-1</a></td>
<td><em>The New York Times</em> article on Rob Master&#8217;s  wedding</td>
</tr>
<tr>
<td><a name="site10-2"></a><a href="http://www.youtube.com/watch?v=iYhCn0jf46U" target="_blank">site10-2</a></td>
<td>YouTube video &#8220;Dove Evolution&#8221;</td>
</tr>
<tr>
<td><a name="site10-3"></a><a href="http://www.alexa.com/data/details/traffic_details/campaignforrealbeauty.com?h=300&amp;range=3y&amp;site0=www.campaignforrealbeauty.com&amp;site1=&amp;site2=&amp;site3=&amp;site4=&amp;size=Medium&amp;w=610&amp;y=r&amp;z=3" target="_blank">site10-3</a></td>
<td>Alexa site traffic measurement for Dove&#8217;s  site</td>
</tr>
<tr>
<td><a name="site10-5"></a><a href="http://www.youtube.com/watch?v=OrZoOcPNiW4" target="_blank">site10-5</a></td>
<td>YouTube video trailer for dovenight.com</td>
</tr>
<tr>
<td><a name="site10-6"></a><a href="http://www.theacsi.org/index.php?option=com_content&amp;task=view&amp;id=149&amp;Itemid=157&amp;c=Dell+Inc." target="_blank">site10-6</a></td>
<td>American Customer Satisfaction Index scores for  Dell</td>
</tr>
<tr>
<td><a name="site10-7"></a><a href="http://www.buzzmachine.com/archives/2005_06_21.html#009911" target="_blank">site10-7</a></td>
<td><em>BuzzMachine</em> blog post on Dell  problems</td>
</tr>
<tr>
<td><a name="site10-8"></a><a href="http://www.buzzmachine.com/archives/2005_06_26.html#009938" target="_blank">site10-8</a></td>
<td><em>BuzzMachine</em> blog post on Dell  hell</td>
</tr>
<tr>
<td><a name="site10-9"></a><a href="http://www.theinquirer.net/en/inquirer/news/2006/06/21/dell-laptop-explodes-at-japanese-conference" target="_blank">site10-9</a></td>
<td><em>The Inquirer</em> article about Dell computer  catching fire</td>
</tr>
<tr>
<td><a name="site10-10"></a><a href="http://direct2dell.com/one2one/archive/2006/07/13/431.aspx" target="_blank">site10-10</a></td>
<td><em>Direct2Dell</em> blog post about the flaming  notebook</td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td></td>
<td></td>
</tr>
<tr>
<td><a name="site11-1"></a><a href="http://www.blueshirtnation.com/" target="_blank">site11-1</a></td>
<td>Best Buy&#8217;s <em>Blue Shirt Nation</em> (entering  requires membership)</td>
</tr>
<tr>
<td><a name="site11-4"></a><a href="http://www.forrester.com/go?docid=42503" target="_blank">site11-4</a></td>
<td>Forrester report about Microsoft&#8217;s acquisition of  aQuantive</td>
</tr>
<tr>
<td><a name="site11-5"></a><a href="http://www.infoworld.com/article/06/08/09/HNwikimania_1.html" target="_blank">site11-5</a></td>
<td><em>InfoWorld</em> article about  Intelpedia</td>
</tr>
<tr>
<td><a name="site11-6"></a><a href="http://www.connectitnews.com/usa/story.cfm?item=1302" target="_blank">site11-6</a></td>
<td><em>ConnectIT</em> article about Bell Canada&#8217;s  ID-ah!</td>
</tr>
</tbody>
</table>
]]></content:encoded>
			<wfw:commentRss>http://www.ivanwalsh.com/business-development/groundswell-how-social-media-technoloiges-really-work/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Screenshot Tips – How to create special effects with Snagit</title>
		<link>http://www.ivanwalsh.com/how-to/screenshot-tips-%e2%80%93-how-to-create-special-effects-with-snagit/</link>
		<comments>http://www.ivanwalsh.com/how-to/screenshot-tips-%e2%80%93-how-to-create-special-effects-with-snagit/#comments</comments>
		<pubDate>Wed, 17 Jun 2009 00:06:26 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[HD-quality video]]></category>
		<category><![CDATA[Ivan]]></category>
		<category><![CDATA[Jing]]></category>
		<category><![CDATA[logos]]></category>
		<category><![CDATA[Screencast.com]]></category>
		<category><![CDATA[Screenshots]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vimeo]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1780</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/screenshot-tips-%e2%80%93-how-to-create-special-effects-with-snagit/"><img align="left" hspace="5" width="50" height="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/bpr10-150x150.jpg" class="alignleft wp-post-image tfe" alt="bpr10" title="bpr10" /></a>Screenshot Tips – How to create special effects with Snagit]]></description>
			<content:encoded><![CDATA[<p></p><p>This morning I&#8217;ve been putting the finishing touches on some Process Design Template. The final step is the packaging, including the product shots and other marketing materials. Something I thought I&#8217;d share with you is how I take screenshots and especially tricks I use to add some nice effects.<span id="more-1780"></span><br />
The first image is the standard screenshot.</p>
<p><img class="aligncenter size-full wp-image-1781" title="bpr10" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/bpr10.jpg" alt="bpr10" width="512" height="384" /></p>
<p>In the next I used Techsmith’s Snagit to modify the image so that it has this nice effect.</p>
<p><img class="aligncenter size-full wp-image-1782" title="bpr11" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/bpr11.jpg" alt="bpr11" width="443" height="388" /></p>
<p>And then I flip it around in the other direction.</p>
<p><img class="aligncenter size-full wp-image-1783" title="bpr23" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/bpr23.jpg" alt="bpr23" width="478" height="388" /></p>
<p>Let me know how you take screenshots and what tricks you’ve found to be most effective.</p>
<p>Regards,<br />
Ivan<br />
Twitter @ivanwalsh</p>
]]></content:encoded>
			<wfw:commentRss>http://www.ivanwalsh.com/how-to/screenshot-tips-%e2%80%93-how-to-create-special-effects-with-snagit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Review Jing Pro – Record HD-quality Videos for YouTube</title>
		<link>http://www.ivanwalsh.com/how-to/review-jing-pro-%e2%80%93-record-hd-quality-videos-for-youtube/</link>
		<comments>http://www.ivanwalsh.com/how-to/review-jing-pro-%e2%80%93-record-hd-quality-videos-for-youtube/#comments</comments>
		<pubDate>Wed, 03 Jun 2009 08:33:04 +0000</pubDate>
		<dc:creator>Ivan</dc:creator>
				<category><![CDATA[How To]]></category>
		<category><![CDATA[Camtasia]]></category>
		<category><![CDATA[flash]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Jing]]></category>
		<category><![CDATA[MPEG-4]]></category>
		<category><![CDATA[Screencast.com]]></category>
		<category><![CDATA[Screenshots]]></category>
		<category><![CDATA[Snagit]]></category>
		<category><![CDATA[Techsmith]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Vimeo]]></category>
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		<guid isPermaLink="false">http://www.ivanwalsh.com/?p=1303</guid>
		<description><![CDATA[<a href="http://www.ivanwalsh.com/how-to/review-jing-pro-%e2%80%93-record-hd-quality-videos-for-youtube/"><img align="left" hspace="5" width="50" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jing.png" class="alignleft wp-post-image tfe" alt="jing" title="jing" /></a>Jing Pro Review - This review looks at the new features in the professional version and how it compares against the free product. We liked everything except for 1 thing - and it wasn't the price.]]></description>
			<content:encoded><![CDATA[<p></p><p><img class="size-full wp-image-1307 alignleft" title="jing" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jing.png" alt="jing" width="130" height="132" />Jing Pro lets you take a screenshot or create a HD quality  screen recording of what you see on your PC.</p>
<p>You can then share it by pasting a link to the content in your email, post it on forums, tweet it on Twitter, publish to Facebook, Flickr, or YouTube.</p>
<p>This review looks at the new features in the professional version and how it compares against the free product. We liked everything except for 1 thing &#8211; and it wasn&#8217;t the price.<span id="more-1303"></span><br />
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<strong>Price</strong></p>
<p>$15 per year</p>
<p><strong>Pro v Free </strong></p>
<p>There are 2 versions of Jing – Free and Pro. Today, we’re looking at the new Pro version which costs $15 per year.</p>
<p><img class="aligncenter size-full wp-image-1309" title="jingpro1" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro1.png" alt="jingpro1" width="245" height="244" /></p>
<p><strong>What can you do with Jing Pro?</strong></p>
<p>Tony Dunckel at Techsmith describes the differences between the Free and professional version, “you can provide a quick &#8220;in person&#8221; intro to your videos, send &#8220;video postcards&#8221; to your kids away at school, or even show off your latest big purchase to your friends by recording with your webcam.”</p>
<p>He then provides some interesting tips on how to use Jing.</p>
<p><strong>Easy Region Selection</strong></p>
<p>Hold down the Ctrl or Shift while selecting the area to record and the selector will maintain standard aspect ratios of 4:3 or 16:9 for widescreen.</p>
<p>This ‘easy region selection’ lets you choose any dimension you want while locked to the set aspect ratio. Or you can snap to a standard present dimension such as 320&#215;240 or 640&#215;480, etc.</p>
<p><strong>Share to Different Screencast.com Folders</strong></p>
<p>You can setup new folders on Screencast.com and create new buttons for each different folder (Jing allows up to 8 unique buttons). This helps organize your work and maintain projects in different folders.</p>
<p><strong>Output to Snagit &amp; Camtasia Studio</strong></p>
<p>Use Jing Pro to take the screenshot and then send the image/video to Snagit or Camtasia Studio where you can edit it.</p>
<p><strong>Aspect Ratio</strong></p>
<p>You can stop wasting time resizing images. Instead Jing screen captures can be configured to automatically fit into your blog, website. Nice time-saving tool.</p>
<p><strong>New folders in Screencast.com</strong></p>
<p>After you have taken the video, you can save it on Screencast.com. This is what generates the URL that you then share with your colleagues</p>
<p>It now lets you organize things a bit better with online folders.</p>
<p><strong>MPEG-4/H.264 format</strong></p>
<p>Jing Pro uses MPEG-4/H.264 format, which should improve the quality of your videos on sites YouTube, Vimeo and Viddler.</p>
<p><strong>Publish to YouTube</strong></p>
<p>You can now automatically send your videos to YouTube.</p>
<p><strong>No more Jing logos</strong></p>
<p>Jing logos are no longer displayed at the start and end of videos.</p>
<p><strong>Webcam</strong></p>
<p>Add an introduction or show the object you&#8217;re discussing by switching between webcam and screen recording. The webcam feature is now available in Jing Pro 2.1</p>
<p><img class="aligncenter size-full wp-image-1310" title="jingpro2" src="http://www.ivanwalsh.com/wp-content/uploads/2009/06/jingpro2.png" alt="jingpro2" width="373" height="236" /></p>
<p><strong>Othere Key features</strong></p>
<p>•<span> </span>Screenshots directly to Snagit where you can edit the image.</p>
<p>•<span> </span>Publish it Screencast.com where you can store, file, organize and track the videos.</p>
<p>•<span> </span>Edit Jing created screencasts in Camtasia Studio. You can also combine multiple videos into a single video, or string several together with a table of contents.</p>
<p>•<span> </span>Create different Jing folders on Screencast.com, by topic/project/client.</p>
<p>•<span> </span>Adjust the video’s size to fit your blog or website.</p>
<p>•<span> </span>Centralize conversations and comments with the new commenting feature.</p>
<p>•<span> </span>Annotate captured images with arrows, callouts, text and highlights to add emphasis</p>
<p>•<span> </span>Narrate Jing-recorded screencast videos for even greater clarity before sharing</p>
<p>•<span> </span>Generate HTML code to so you can embed it on your blog or website</p>
<p>•<span> </span>Customize the sharing buttons so those they use most are only a click away.</p>
<p>•<span> </span>Screencasts are delivered in HD-quality video for the Web</p>
<p>•<span> </span>Jing logos and links are removed from the start and end of newly-recorded videos.</p>
<p>•<span> </span>Publish directly to YouTube, Vimeo, Viddler and MSN Video, Flickr</p>
<p>•<span> </span>Jing Pro produces MPEG-4 AVC video files for Flash delivery with H.264+AAC compression.</p>
<p><strong>System Requirements</strong></p>
<p>Windows &#8211; XP or Vista; Microsoft .NET Framework 3.0; 3.0GHz Pentium 4 processor; 1GB RAM</p>
<p>Mac &#8211; Mac OS X 10.4.11, or 10.5.5+; QuickTime 7.5.5+; 2GHz Intel Core 2 Duo processor; 2GB RAM</p>
<p>Jing Pro comes with a free Screencast.com account that provides 2 GB of storage and 2 GB of bandwidth transfer monthly.</p>
<p><strong>Limitations</strong></p>
<p>There are some limitation and restrictions on Jing Pro.</p>
<p>Here’s a few to start with.</p>
<p>•<span> </span>It doesn’t let you edit proxy settings within the JING application. So, if you are behind a firewall or need to reconfigure on the road, it may get tricky.</p>
<p>•<span> </span>You <strong>can’t use it as a standalone app without connecting to Screencast.com</strong>.</p>
<p>•<span> </span>You need to be online as it’s web-based. Fine at work but not much good when you don’t have web access or if the web goes down.</p>
<p>•<span> </span>When it does go down, you need to re-enter your username and password again. This became <strong>such a pain for me that I stopped using it and went back to SnagIt.</strong></p>
<p>•<span> </span>There is still a <strong>5 minute limitation</strong>. So, if you’ve video is more than this, you’re out of luck.</p>
<p>The Pro version is fine if you don’t want to upgrade to Camtasia Studio but want an easy-to-use video-capturing software, for sharing videos on YouTube/Facebook.</p>
<p>Jing is very good at what it does and for $15 per year is not so expensive.</p>
<p><strong>For light-weight users, the Free version should be fine</strong>. You can take nice screenshots, small videos and upload to Screencast.com which also offers 2 GB of storage space.</p>
<p>On the downside, the <strong>Free version support only SWF format while Jing Pro supports SWF ands MPEG-4 video, which is required for YouTube HD</strong>.</p>
<p>If you really want a powerful video-editing app, maybe look at Camtasia instead. This is the industry standard in video capturing and worth the money.</p>
<p>If this is all new to you, sign up for the free version and play around. If you still like it – and use it after a few months – then consider upgrading.</p>
<p><strong>The bottom line &#8211; Should I buy the Pro version?</strong></p>
<p>No.</p>
<p>Of all the limitations the 5 minute restriction is the biggest barrier. Actually, this is the main reason I have not signed up. If this was raised to 15 minutes, then yes, I’d signup. But 5 minutes is too short!</p>
<p>Simon makes this point on the blog:</p>
<p>“In the above &#8220;94 Comments&#8221; 5 min is mentioned over 50 times &#8230; I think that you should listen to the user group and as I stated before: &#8220;<strong>drop the time limit on the Pro version and you will make conversions of people from free version to Pro version, and at the end of the day some $$$</strong>&#8221;</p>
<p>Matt adds “great job with the Jing project. The idea for allowing users to cut down videos to 5 minutes is a good alternative. The problem you may face is losing the beauty of simplicity that Jing offers and still leaves the 5 minute constraint.”</p>
<p>Tony Dunckel and his team have done a terrific job on this application. Most all products from Techsmith are exceptional – Jing Pro is no different.</p>
<div>But the bottom line is that the <strong>5 minute time limitation is a show-stopper</strong>.</div>
<p>Don’t take my word for it.</p>
<div>Read the <a href="http://blog.jingproject.com/2009/01/like-jing-youll-love-jing-pro.html" target="_blank">Jing Project blog</a> , watch the <a href="http://video.techsmith.com/jing/2.1/overview/default.html" target="_blank">Jing screencast</a> or buy it here <a href="www.jingproject.com">www.jingproject.com</a></div>
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