ROI | Business Plan Blog: Business Plan Writing Made Simple

Entries Tagged as 'ROI'

How to Write an Executive Summary for your Business Plan

August 30th, 2010 · View Comments · Business Plans

I help clients assess Business Plans. Part of this is checking that the numbers add up but also to see if the project in question is worth investing in. How do we know that from a fifty page document? We don’t always know, of course. But, we can make certain deductions just by looking at the first ten pages. Or even the first five. To be honest, the Executive Summary is the first hurdle you need to master if you want to get investment. Let’s look at how to do it right.

A-Z of Handling Furious Customer Complaints when Selling Online

April 24th, 2010 · Comments Off · Business Development

The more you sell, the more complaints. Nothing personal. Oscar Wilde remarked that, ‘the only thing worse than being talked about, is not being talked about.’ It’s the same on the web. If you plan to run an online business, you better get ready to deal with the complaints.

We’ve sold more than $600,000 of goods in three years. On good days, we do $4,000. Most days it’s about $2,000. That’s each day, every week, every month. We’ve learnt a few things. The #1 lesson I learnt is… take real good care of your customers and they’ll come back, and come back again, and come back again. Believe me, this is much better than chasing down new customers.

Using Video To Increase Your Google AdSense Earnings

April 14th, 2010 · View Comments · Google

This article shows you can increase your Google AdSense earnings by at least 12%. I’ve started to use video-based ads in Adsense (not the text ads) and the results have been impressive. Split testing showed us that websites with video ads 1) keep viewers onsite longer, 2) increase repeat visits and 3) generate significantly higher AdSense payments than standard plain text ads. In this tutorial, I’ll show you how to setup AdSense video, look at different sizes and formats, test the ads, examine the risks and benefits, and also show you how it increased our earnings.

How to Develop a Social Media Marketing Campaign

March 30th, 2010 · View Comments · Social Media

When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.

Social Media Budgeting: Where Do You Start?

March 23rd, 2010 · View Comments · Social Media

Guest article by Shannon Suetos from Resource Nation The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets. How much is too much, how much is too little? There are many factors on how to plan [...]