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Entries Tagged as 'Research'

How The Huffington Post uses Real-time Testing to Write Better Headlines

October 24th, 2009 · Comments Off · Google, How To

Zachary M. Seward http://www.niemanlab.org writes that The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.

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What’s The Social Technographics Profile Of Your Customers? Forrester Research knows the answer

June 24th, 2009 · Comments Off · Technical Writing

Forrester’s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.

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What's The Social Technographics Profile Of Your Customers? Forrester Research knows the answer

June 24th, 2009 · Comments Off · How To

Forrester’s Social Technographics classifies consumers into six overlapping levels of participation (see short presentation). Based on its survey data, they can see how participation varies among different groups of consumers, globally.

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Groundswell – How Social Media Technoloiges Really Work

June 16th, 2009 · View Comments · Technical Writing

I’ve been reading this book most of the weekend. It’s a terrific exploration of social media and how social media technologies are effecting corporations and companies from a business perspective. I thought you might want look at these links as these are the footnotes to the book and provide some very interesting material. Worth a [...]

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Review of Groundswell – Winning in a world transformed by social technologies

June 3rd, 2009 · View Comments · How To

In Groundswell, two of Forrester Research’s top analysts, Josh Bernoff and Charlene Li, show you how to turn the force of customers connecting to your own advantage.

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