Social Media Writing for Smart People » Pricing http://www.ivanwalsh.com Get smart with better social media writing skills Sat, 05 Nov 2011 17:15:50 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 5 Way To Market New Web Products http://www.ivanwalsh.com/business-development/5-way-to-market-new-web-products/ http://www.ivanwalsh.com/business-development/5-way-to-market-new-web-products/#comments Sun, 14 Feb 2010 14:26:28 +0000 Ivan http://www.ivanwalsh.com/product-development/5-way-to-market-new-web-products/4098/ new-product75April Dunford gives five great tips on how to market your web product to early adopters. She asks how can you blend marketing and product development to increase adoption, in particular by those who are likely to champion your product before it goes main-stream. Geoffrey Moore covered this in Crossing the Chasm and Inside the [...]]]>

new-product75 April Dunford gives five great tips on how to market your web product to early adopters. She asks how can you blend marketing and product development to increase adoption, in particular by those who are likely to champion your product before it goes main-stream. Geoffrey Moore covered this in Crossing the Chasm and Inside the Tornado. Has anything changed since then?

5 Considerations when Marketing to Early Adopters

April highlights the key drivers that impact the adoption of a new product. Here are the five points she highlights:

  1. new-product Complexity – you need to make it simple to understand. In one sentence. Think elevator pitch. Complex new products don’t get adopted. Marketing can’t define it, sales can’t sell it. Clarify what it does and who wants it. Make product descriptions short. Avoid buzzwords, clichés and waffle. What does it do!
  2. Compatibility – how does it fit in with the target customers’ product line? Support this with case studies, use cases and scenarios. Paint a picture. Help them see how it will work for them.
  3. Advantage – how much does the new product improve upon existing offering (or doing nothing).  Express benefits in quantifiable terms. She advices not to say ‘your product is “faster” doesn’t mean as much as saying you can “improve production output by 200%.”’
  4. Trialability – make it easy to take for a test run. Her suggestion is to make it easy for customers to sign up and get started – you can talk about payments later. Besides downloads, you can offer screencasts, flash demos and video.
  5. Observability – develop outposts on Social Media sites such as Facebook, Twitter, Flickr where ‘fans’ can discuss your product and give their verdict. Be prepared these are not here to flatter you. But if you engage in the dialogue, you can discuss how your product is better value than rivals by going thru the pain points that get raised.

Others Considerations when Marketing to Early Adopters

What have we missed here? How do you get your products to market? What mistakes do people make when launching a new product?

Fire away below.

]]> http://www.ivanwalsh.com/business-development/5-way-to-market-new-web-products/feed/ 0 Review of PayLoadz.com – Sell Digital Products / Key Features and Pricing http://www.ivanwalsh.com/business-development/review-of-payloadz-com-sell-digital-products-key-features-and-pricing/ http://www.ivanwalsh.com/business-development/review-of-payloadz-com-sell-digital-products-key-features-and-pricing/#comments Sat, 04 Jul 2009 04:42:29 +0000 Ivan http://www.ivanwalsh.com/2009/07/review-of-payloadz-com-sell-digital-products-key-features-and-pricing/ I use PayLoadz.com to sell digital products, such as Word and Excel templates. I also use Clickbank, which is in some ways simpler to use but not as feature rich as PayLoadz.com. To give an example of what I mean, here are some features to consider if you're thinking about selling digital goods, such as MP3, ebook or audio files.]]>

I use PayLoadz.com to sell digital products, such as Word and Excel templates. I also use Clickbank, which is in some ways simpler to use but not as feature rich as PayLoadz.com. To give an example of what I mean, here are some features to consider if you’re thinking about selling digital goods, such as MP3, ebook or audio files.

FYI: You can check them out over here (http://www.klariti.com/shop/).

1. Product Key and Serial Delivery
As some merchants may have enabled a registration system on their products, in order for their product to work, a specially generated code has to be entered someplace after the customer has downloaded the file.

You can do this in PayLoadz.com by going to the Product Key and Serial Delivery or Software Registration System, then the Product Detail page for any item in your account.

Once there, click on the link under the “Software Registration System” section.

Note: PayLoadz.com do not provide support for the actual creation of a registration system for your product. It only enables the delivery of keys to your customer.

If you already have a registration system in place for your product, then you can use our system to send keys to customers after they have paid for your item. The Software Registration System can be accessed from the product detail page.

CD Delivery System

PayLoadz can now deliver tangible, shipped CDs to customers for sellers using our service. It is rolling out the system in a limited trial basis to start. Currently, only single item purchases are able to be delivered via CD.

This lets customers buy a CD copy of your product that is shipped to them separately from the download. A fee is charged to the customer for each CD sold.

Selling MediaFire.com Files

You must have an account in Media Fire (http://www.mediafire.com/) as well as PayLoadz if you have both accounts then you can use these step as follow.

3rd Party Tracking Code

PayLoadz.com lets you enter tracking codes from other systems in order to track sale completions.

Some uses for this are:

  • 3rd Party Affiliate Systems
  • Google AdWords Conversions
  • Google Analytics
  • Yahoo! Ad Conversion Tracking
  • AdBrite Conversion Tracking
  • Other sales tracking programs

It is fairly simple to enable tracking for one or more of these services in your PayLoadz account.

Go to the Download Page Text field found in your PayLoadz Profile to copy and paste in the code obtained from the 3rd party website. Visit the following address to access your PayLoadz Profile after logging in: https://www.payloadz.com/account/profile.asp

To wrap things up, here is a list of their key features:

  • Unlimited Number of Products. Sell more. Earn more.
  • Secure File Storage on our Servers
  • Automated File Delivery
  • Digital Auctions on eBay, Yahoo! and Amazon
  • Product Import via Spreadsheet
  • Detailed Tracking and Sales Statistics
  • Google AdWords Conversion Tracking
  • Protected File Storage On Our Servers
  • Affiliate Builder System (Affiliate System)
  • Product Key Delivery and Registration System
  • Transaction Log Export
  • Support for currencies (US$, C$, Euro, Pound Sterling, AU$, Yen)
  • PayPal Micropayment Support
  • Google Checkout payment system

Read more at: https://www.payloadz.com/account/acct_levels.asp

Ivan Walsh is a technology writer based in Dublin, Ireland.

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