When discussing Audience Analysis, David McMurray points out that, “for most technical writers, this is the most important consideration in planning, writing, and reviewing a document. You “adapt” your writing to meet the needs, interests, and background of the readers who will be reading your writing.
Entries Tagged as 'Online'
Audience Analysis: Power Tools for Technical Writing
October 5th, 2009 · View Comments · Technical Writing
Tags:acronym·action stage·Analysis·Audience Analysis·Audience types·Customization·David McMurray·Demographics·development stage·disaster recovery·Environment·Exercises·Expectations·Interest·interests·lifecycle·Needs·needs analysis·Online·Online Writing Lab·PDA·planning·Print·reading stage·reviewing·Technical Documents·Technical Writers·Technical Writing·Understanding·user-centered communication·Users·Wikihow·writing
Paypal Survey Reveals Why Online Shoppers Abandon Purchases
July 3rd, 2009 · View Comments · How To
A PayPal survey this week shows that 50% of online shoppers have abandoned their carts multiple times in the past three weeks due to high shipping costs, security concerns and lack of convenience. The average cost of abandoned goods in U.S. shopping carts is $109.
Tags:carts·Online·Paypal·Shopping Cart·Survey
Sample Text for an Online Survey
June 5th, 2009 · Comments Off · How To
If you plan to do an online survey either by email or over the web, make sure you follow a few golden rules. Keep it short. No more than 3 screens. No more than 10 questions. Otherwise they will give up and close the browser. Add some benefit, for example, a prize. Describe how and when they will be entered into the prize. Include the date for the draw. Emphasize how you value their opinion and how you will keep their responses in confidence.
