Facebook: The Simplest Way To Get More Fans. Ask. That’s it. If you want more Facebook fans, ask people to connect. But, here’s Catch 22. You have to ask in the right way. Asking strangers doesn’t work. Here’s how I do it.
Entries Tagged as 'Marketing'
Facebook: The Simplest Way To Get More Fans
March 1st, 2010 · View Comments · Facebook
Tags:Community·Facebook·Fans·Friends·Groups·Marketing·Promotion·social media
Writing Business Documents for Chinese and Japanese Readers
February 24th, 2010 · View Comments · business writing
Carsten Mende explains how loan words are used in China and Japan. These are English words that are commonly used in everyday Chinese, (i.e. loaned) but may not translate correctly if taken literally. He looks at how the ‘Chinese and Japanese languages incorporate English terms and how they are used’ and gives suggestions on [...]
Tags:Branding·Business English·business writing·China·Japanese·Jargon·localization·Marketing·Slang. Editors·Translation·user guide·user interface
What Amazon Can Learn from Taobao, the Largest Chinese Ecommerce Portal
February 16th, 2010 · View Comments · China
Taobao.com is the 11th most successful website in the world. It makes more money than most all US ecommerce sites, except Amazon, and this may be about to change. The way ecommerce works in China is different than in Europe and the US. Partly this is to do with low credit card penetration, complex delivery logistics and customer support.
Tags:Amazon·Asia·Chinese·credit cards·Cross-selling·ecommerce·Logistics·Marketing·Strategy·Taobao·Training
5 Way To Market New Web Products
February 14th, 2010 · View Comments · Product Development
April Dunford gives five great tips on how to market your web product to early adopters. She asks how can you blend marketing and product development to increase adoption, in particular by those who are likely to champion your product before it goes main-stream. Geoffrey Moore covered this in Crossing the Chasm and Inside [...]
Tags:Competition·Design·Innovation·Marketing·Pricing·Product Development·Product Launch·requirements·Strategy
How To Build (& Destroy) A Brand On The Web
January 27th, 2010 · View Comments · Branding, Business Model, How To
how to build a brandGerry McGovern provides this week’s guest article. “You build a brand on the Web one click at a time. You destroy your brand by wasting your customers’ time. I am a customer of a number of banks. I judge these banks, at least partly, by the experience I have with them online. I used to really like the National Irish Bank experience. Then they ‘improved’ it, making it more secure. And this of course is the problem at the heart of security. You can make a process so secure that even the people for whom it is designed can’t use it without huge effort.”
Tags:Advertising·Bank of Ireland·brand·Marketing·User interface design
How Would You Re-Define BMW’s Innovation Philosophy?
January 25th, 2010 · View Comments · Business Model, Strategy
How do you define innovation? Graham Horton has translated BMW’s definition of innovation for those who don’t speak German. I (used to) speak a little German and hope to get the original translation from Graham.
Tags:BMW·brand·Innovation·Marketing·Mission·Philosophy·Strategy·Values·Vision
How do you measure technical documents? What metrics do you use?
November 21st, 2009 · View Comments · Career
One of our tech docs team was fired yesterday. Why? Technical documents provide no value.
This is how Management sees it.
Tags:Business·Career·Design·Human-Computer Interaction·Marketing·Productivity·user interface
Aweber Test Results: How Long Should Your From Line Be?
October 24th, 2009 · Comments Off · How To
Image via Wikipedia
Justin Premick, Aweber, has the results of an experiment to determine the optimum length for the From line in emails. For those involve in writing, content development and web marketing, the results are interesting.
Tags:Business·E-mail·E-mail client·Hotmail·Marketing·Marketing and Advertising·Mozilla Thunderbird·Webmail
What is the ’search, compare, verify’ generation?
October 24th, 2009 · Comments Off · Productivity
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Gerry Mcgovern Success on the Web is not about making customers do what you want. It is about helping customers do what they want.
My Lenovo laptop has great battery life. The battery lasts for 650 thousand million years if I don’t turn it on, and for 65 thousand million years if I turn [...]
Tags:Advertising·Battery·Business·Consumer·content management·Customer service·Marketing·Mobile Phone·Strategy·Technology·user interface·Vodafone
Chris Brogan: If You Intend To Blog Seriously
October 24th, 2009 · Comments Off · How To, Social Media
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Chris Brogan writes: Blogs are not traditional media, and bloggers are not journalists. Unless they are. But it’s not a requirement.
A blog is software. It’s something one puts up on the web to capture information, of whatever type one wants to put on there, and thus, if anyone tells you that you’re doing [...]
Tags:blog·blogging·Business·Chris Brogan·howto·Inbound Marketing Summit·ing·Link·Marketing·Money·New Marketing Labs·Productivity·professionalism·socialmedia·socialmedia100
Why hasn’t Twitter created any new Stars?
June 14th, 2009 · Comments Off · Facebook
One of the success stories on MySpace was Ashley Qualls, a savvy 17-year-old, who set up a shop selling backgrounds for fellow MySpacers. It became a huge hit and she was the first real star of the MySpace generation. On Twitter, there hasn’t been the same thing. Granted there have been examples of stars using Twitter to raise their profile and use it in a productive way. See Guy KamaZaki (@guykawasaki) as a classic example. But he was a star anyway before Twitter. The reason there have been no new stars on Twitter is this.
Tags:Affiliates·Facebook·making money·Marketing·Product Development·social media·Twitter
