When implementing any type of marketing campaign it is wise to first take a step back and decide how to develop your campaign. Many companies are have made the executive decision to go forward with social media—they just aren’t so sure what to do.
Entries Tagged as 'Linkedin'
How to Develop a Social Media Marketing Campaign
March 30th, 2010 · View Comments · Social Media
Tags:Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
Social Media Budgeting: Where Do You Start?
March 23rd, 2010 · View Comments · Social Media
Guest article by Shannon Suetos from Resource Nation The terms social media and social networking have been tossed around for quite some time now, but businesses are struggling with how to implement these strategies in their budgets. How much is too much, how much is too little? There are many factors on how to plan [...]
Tags:Analytics·Budget·Econsultancy·Facebook·Linkedin·Marketing·Monetize·ROI·seo·social media·social networking·Strategy·YouTube
How To Handle A Troll & Beat Them at Their Own Game
March 15th, 2010 · View Comments · How To
I have a troll. Do you? Trolls slither over the internet. They start as lurkers, then get brave, creep out and spit things at you. 10 out of 10 trolls feed on attention. Negative or positive – they don’t care. Attention is the oxygen that keeps them going. Here’s the story of how I found my troll and what we may do next?
Tags:Facebook·Identity·Linkedin·Personal Branding·Social network·Troll·Twitter
5 Careers Opportunities for IT Professionals in China
February 23rd, 2010 · View Comments · China
One of my best friends, based in Nashville, Tennessee, is worried about his career prospects. He’s turned 40, had a decent job as an IT developer but this has been sent to India. He was furious but now he’s just depressed. Where to start? Many are worried that their jobs will be off-shored to India [...]
Tags:Career·China·contract·Finance·HR·Jobs·Linkedin·Outsource·Project management·Shanghai
12 Steps To Getting Started as a Business Consultant
January 26th, 2010 · View Comments · Business Model, Career, Strategy
Most people think it’s difficult start a career as a business consultant. I used to think the same in my early 20s when I started in IT. In retrospect, I should have made more efforts to establish myself as a consultant earlier; the benefits certainly outweigh the downsides. As luck would have it, I was forced into a consultancy role when I lost my 9-5 job. Time to learn to hustling and bring in business.
Tags:Business·Career·Chris Brogan·Consultant·Harvard Business Review·Linkedin·management·Management consulting·Richard Branson·Strategy·Tom Peters
5 Reasons You Should Leave Facebook and Join LinkedIn
January 11th, 2010 · View Comments · Facebook, How To
I’ve started to use my social networks more strategically rather than adopting a ‘shotgun approach’. In other words, I try to leverage each site by seeing the opportunities it offers and then using these. Recently, I’ve started to shift away from Facebook and moved to LinkedIn. What does LinkedIn offer that Facebook doesn’t? Here are five reasons to Leave Facebook and join LinkedIn instead.
Ten Tips & Tricks to Get the Most Out of HootSuite
January 9th, 2010 · View Comments · Facebook, How To
If you have multiple Twitter accounts, want to schedule your tweets, want to see stats on your tweets, and want it all in a new user interface, then try Hootsuite. I used to use TweetDeck but have moved to Hootsuite as it offers better stats and integration with Facebook. Here are 10 tips to get the most out of this desktop twitter client.
Tags:Add new tag·Facebook·HootSuite·Linkedin·Social network·Tweetdeck·Twitter
STC Increase Fees: Is the STC still value for money?
October 21st, 2009 · Comments Off · Technical Writing
Sarah O’Keefe (Scriptorium) discusses STC’s new dues structure: Dues are going up; Printed publications are no longer included in basic dues; No chapter or SIG membership are included in the basic dues. She adds that while reaction is largely negative, she finds value from her STC membership and gives some examples and reasons to join/stay [...]
Tags:Bill Swallow·Career·fees·ibm·India·Linkedin·Outsourcing·Sarah O'Keefe·Scriptorium·SIG·Society of Technical Communications·STC·STC membership·Technical Writing·Tom Johnson·value for money·Writers Resources
















