Survey – 46% Virtual World fans buy most. 33% iPhone owners buy from the same platforms. According to a new study, 12% of the overall population has bought virtual goods in the last 12 months. A closer look at the digital entertainment habits of virtual goods buyers reveals that virtual world visitors are the heaviest virtual goods buyers, with 46% of these consumers buying virtual goods (from virtual worlds, games or social networks) and nearly one third of iPhone owners buying from the same platforms.

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