I’ve been asked to prepare a set of guidelines for Twitter by a company I used to work for in Sacramento. They’re a well-established financial services firm and are struggling to get a handle on how best to approach this. What’s the balance between allowing employees to use it as their discretion while also protecting the company from legal issues and other possible negative fallout if/when an employee rants or discusses company business on Twitter? I should stress that they want their employees to use Twitter (within reason) but are a bit nervous. Remember they want to create guidelines – not rules.

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