This article is about writing headlines, summaries and abstracts. Before we start, what is an Abstract? Philip Koopman, at Carnegie Mellon University, reminds us that, “Writing an efficient abstract is hard work, but will repay you with increased impact on the world by enticing people to read your publications. Make sure that all the components [...]
Entries Tagged as 'headlines'
The Nine-Step Strategy for Writing Summaries That Intrigue Readers
July 20th, 2010 · View Comments · Business Writing
Tags:Business Writing·Example·Format·headlines·plan·Summary·template
5 Tips on Writing a Great Blog Post
March 16th, 2010 · View Comments · Uncategorized
Guest article by Shannon Suetos from Resource Nation Having a blog on your company’s website can help bring a personal tone to your company as well as bring in people who may not have originally gone to your site. Because of this it is important to have a blog that people enjoy reading, but still gets [...]
Tags:Article Marketing·Attention·blog·headlines·post·ProBlogger·Sales·seo·writing
How to write Link Bait for Digg, Reddit & StumbleUpon
November 11th, 2009 · Comments Off · How To
Want to be on the very first page of Digg.com? You’d be famous, right? Here’s how to do it.
How The Huffington Post uses Real-time Testing to Write Better Headlines
October 24th, 2009 · Comments Off · Google, How To
Zachary M. Seward http://www.niemanlab.org writes that The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
Tags:Arianna Huffington·audience segmentation·Detroit Free Press·Dustin Curtis·Eric Brown·google·headlines·Huffington Post·Josh Young·Market research·metrics·ONA09·Online News Association·Oscars·Paul Berry·Research·social media·Steve Dorsey·Tagged A/B testing·Twitter·user behavior·Yahoo
