9 Ways to Write Better Summaries and Abstracts

This article is about writing headlines, summaries and abstracts. Before we start: just what is an abstract? Philip Koopman, at Carnegie Mellon University, reminds us that, “Writing an efficient abstract is hard work, but will repay you with increased impact on the world by enticing people to read your publications. Make sure that all the […]

12 (little known) web writing tips

Want to improve your web writing skills? This short tutorial will 1) help you break old writing habits that don’t work on the web and 2) show you how to develop a writing style that’s more ‘natural’ for blogging. Breaking bad writing habits Ok, this is a bit harsh but what I want to do […]

6 Differences Between Web Writing and Blogging

She said she was a web writer and not a blogger. What’s the difference?, I asked. Web writing is structured. Has a start, middle, and end. Blogging is often snippets, fragments, and less formal. Web writing is part of a larger process. For example, she writes a series of online articles that will feed into […]

How to Write Microcontent

What’s the difference between writing for the web and writing for a magazine? There’s at least five main differences. Two of the most critical relate to scanning and heatmaps. Why readers scan (not read) webpages? On the web, we scan pages, posts, and tweets. We don’t read every line word by word, unless the writer […]

5 Tips on Writing a Great Blog Post

Guest article by Shannon Suetos from Resource Nation Having a blog on your company’s website can help bring a personal tone to your company as well as bring in people who may not have originally gone to your site. Because of this it is important to have a blog that people enjoy reading, but still gets […]

How to write Link Bait for Digg, Reddit or StumbleUpon

Want to be on the very first page of Digg.com? You’d be famous, right? Here’s how to do it. Link Bait has one specific aim — get me to the top of Digg.com. The idea is that once you get there, others will click through to your site and you can reap the rewards once […]

How The Huffington Post uses Real-time Testing to Write Better Headlines

Zachary M. Seward niemanlab.org writes that The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees. Put the […]