Let’s say you want to position a new search engine against Google. How would you do it? What we mean by positioning is that, from a prospective customer’s perspective, how would they compare your new search engine against Google. You see this in marketing all time. It’s the simplest way to get to the prospect’s mind, and […]
Put yourself in Matt Cutts’ shoes. When people click Search, you give them the best results. How do you decide what really is the best? Understanding this is the key to creating content – not just text – for Google. It’s after quality. Yes, I know, there are exceptions to the rule but after blogging […]
Matt Cutts’ SEO blog discusses different ways Google interprets Sub-Domains and Folders. What’s important is how your Google PageRank may be affected by setting up a new blog on a sub-domain versus a folder.
Is there anything worse than people telling you how they got to #1 on Google? And, if you pay them $33.99, they’ll send you an eBooks that tells all. Well, our sister site is now at #1 in four different categories on Google. But rather than tell you how great we all are, I’d like to tell you the mistakes we made on the way. Hopefully, you’ll learn something and spare the pain we had to go through.
Want to know how to use Google Image Search to send traffic back to your site? To do this you need to understand how Google indexes images. Once you optimize your images for Google, they’ll appear in search results and ultimately lead traffic to your site. Here’s how to do it.
I asked the little kid if he wanted to know how I made money. He said Yes. ‘It’s called Google Adsense. It’s real simple…’
Parents who run their own business want to share what they’ve learnt with their children. You want what’s best for them, what you didn’t have growing up. In short, a better life. Did your parents explain to you how to run a business? Ever wish they had? Even secretly?
video of google webmaster tools Google Webmaster Tools is one of the hidden secrets on Google. Use this to add your site directly to its index, verify that Google sees your site (and sub-domains), and also fix the errors it has identified. Split testing has shown me that sites indexed this way perform better than sites that rely on xml sitemaps. FYI you can also add sitemaps here.
You find a blog you really like. You want to learn more. You’re thinking of buying from them. What do you do? Click About Us, right? Most people do. Now, pretend you’ve never visited your own site. Remember, you know nothing about you. Nothing. Look at your About Us page? Be honest, what’s the one thing that’s wrong with it?